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All Journal International Journal of Artificial Intelligence Research Jurnal Penelitian Pendidikan IPA (JPPIPA) MEDIA BINA ILMIAH JRB-Jurnal Riset Bisnis Ekono Insentif Jurnal Soshum Insentif Journal on Education YUME : Journal of Management Journal of Humanities and Social Studies JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Administrasi dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ners TECHNO-SOCIO EKONOMIKA Community Development Journal: Jurnal Pengabdian Masyarakat jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Social Library Jurnal Administrasi Bisnis Media Bina Ilmiah Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Economics Studies and Banking Journal Jurnal Inspirasi Ilmu Manajemen JTPPm (Jurnal Teknologi Pendidikan dan Pembelajaran) : Edutech and Intructional Research Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat
Kosasih
Universitas Sangga Buana
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OPTIMIZING HUMAN-AI INTERACTION: ARTIFICIAL EMPATHY STRATEGIES IN ENHANCING AFFECTIVE AND SOCIAL CUSTOMER EXPERIENCES Vip Paramarta; Kosasih; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Human-AI interaction has become an important focus in the development of more responsive and humane technology. In this context, the use of artificial empathy strategies is of particular interest due to its potential in improving customer experiences affectively and socially. This research aims to explore the optimization of human-AI interactions through the application of artificial empathy strategies in improving affective and social customer experiences. The research approach used is qualitative by reviewing various studies and related literature. The data sources used are journals, articles and books that are relevant to the research topic. From the research results, it was found that the implementation of artificial empathy strategies in human-AI interactions has great potential to improve the quality of interactions and customer experiences. The use of technologies such as natural language processing, emotion recognition, and sentiment analysis can enable AI to respond more precisely and sensitively to user needs and emotions.
THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES Kosasih; Vip Paramarta; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Stock crowdfunding has become an increasingly popular phenomenon in Indonesia, offering new opportunities for small and medium-sized enterprises (SMEs) to access capital by involving individual investors. However, the success of stock crowdfunding is uncertain and is related to several factors, including the use of signaling hypotheses by companies and the level of financial literacy among investors. This research aims to explore the potential and success of stock crowdfunding in Indonesia by examining signaling hypotheses and the financial literacy challenges faced. The research method used is qualitative, analyzing data from relevant journals, articles, and books. The results show that signaling hypotheses play a significant role in influencing investor interest and the success of stock crowdfunding campaigns. Companies that use positive signals, such as strong financial performance or the participation of prominent investors, tend to be more successful in attracting potential investors. However, financial literacy challenges, such as a lack of understanding of investment concepts and financial risks, are significant barriers to increasing participation and success in stock crowdfunding in Indonesia.
BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA Zaenal Aripin; Vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Banking in the digital era is increasingly pressured to adopt new technologies to update and improve their services. Two prominent technologies in the transformation of banking services are blockchain and cloud computing. Blockchain technology offers security and transparency, while cloud computing provides flexibility and efficiency in IT infrastructure. This research aims to explore the innovations and challenges associated with the utilization of blockchain and cloud technologies in the transformation of banking services in the digital era. We seek to understand how banks implement these technologies and identify factors influencing the success or failure of implementation. The research method used is descriptive qualitative. Data were collected through literature studies from journals, articles, and books relevant to this research topic. Analysis was conducted to identify trends, challenges, and benefits of using blockchain and cloud technologies in banking services. The results show that the utilization of blockchain and cloud technologies has brought significant changes in banking services, including improved security, operational efficiency, and financial inclusion. However, banks also face several challenges, including technical complexity, initial investment costs, and regulatory compliance.
NAVIGATING THE DIGITAL TALENT ODYSSEY: AN IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PERFORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING Kosasih Kosasih; Almira Luthfiyanti Kosasih; Imas Siti Masitoh; Grace Angela Philips; Ida Ayu Triana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the ever-evolving landscape of Indonesian digital marketing, the journey to secure and nurture digital talent is akin to an odyssey. This study delves into the intricate web of recruitment strategies, skillset dynamics, and performance outcomes in this dynamic sector. Recruitment strategies in Indonesian digital marketing are multifaceted, encompassing social media sourcing, headhunting, competency-based assessments, and cultural alignment. These strategies are pivotal in identifying individuals who can thrive in the fast-paced, ever-changing industry. Skillset dynamics are the heart of digital marketing success. Professionals must continuously adapt to evolving skill set requirements, including SEO expertise, data analytics proficiency, and creative marketing skills. Staying updated with industry trends and embracing technology, particularly AI and automation, are essential. Performance outcomes, including ROI, conversion rates, and brand engagement, serve as success metrics. Talent retention is equally critical, involving onboarding, skill development, diversity and inclusion, data privacy, and building talent pools. The interplay between recruitment strategies, skill development, and performance outcomes defines success in Indonesian digital marketing. HR professionals and organizations must navigate this complex terrain, embracing multifaceted recruitment, cultural alignment, soft skill assessment, agility, continuous learning, and technology adoption. Together, these elements forge a path to digital marketing success.
NAVIGATING THE DIGITAL TALENT ODYSSEY: AN IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PERFORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING Kosasih Kosasih; Almira Luthfiyanti Kosasih; Imas Siti Masitoh; Grace Angela Philips; Ida Ayu Triana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the ever-evolving landscape of Indonesian digital marketing, the journey to secure and nurture digital talent is akin to an odyssey. This study delves into the intricate web of recruitment strategies, skillset dynamics, and performance outcomes in this dynamic sector. Recruitment strategies in Indonesian digital marketing are multifaceted, encompassing social media sourcing, headhunting, competency-based assessments, and cultural alignment. These strategies are pivotal in identifying individuals who can thrive in the fast-paced, ever-changing industry. Skillset dynamics are the heart of digital marketing success. Professionals must continuously adapt to evolving skill set requirements, including SEO expertise, data analytics proficiency, and creative marketing skills. Staying updated with industry trends and embracing technology, particularly AI and automation, are essential. Performance outcomes, including ROI, conversion rates, and brand engagement, serve as success metrics. Talent retention is equally critical, involving onboarding, skill development, diversity and inclusion, data privacy, and building talent pools. The interplay between recruitment strategies, skill development, and performance outcomes defines success in Indonesian digital marketing. HR professionals and organizations must navigate this complex terrain, embracing multifaceted recruitment, cultural alignment, soft skill assessment, agility, continuous learning, and technology adoption. Together, these elements forge a path to digital marketing success.
BEHAVIORAL ECONOMICS AND ECONOMIC COMMUNICATION: ANALYZING THE IMPACT OF COGNITIVE BIASES ON DECISION-MAKING Kosasih Kosasih; Pandu Lesmana; Loso Judijanto; Myra Cahyati; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Behavioral economics, a dynamic field at the intersection of psychology and economics, recognizes that human decision-making is far from the rational, utility-maximizing model traditionally assumed in economic theory. This study delves into the profound implications of cognitive biases on decision-making and explores how effective economic communication can mitigate their effects. Key findings reveal the prevalence of cognitive biases, including confirmation bias, anchoring, and loss aversion, impacting a majority of decision-makers. These biases significantly affect personal finance, investment, and public policy choices. Effective communication strategies, message framing, and behavioral insights are pivotal in countering these biases and improving decision quality. Armed with an understanding of cognitive biases, economic experts and policymakers can tailor communication and policy design to promote rational choices. The study also identifies challenges and future directions, emphasizing the ongoing need for research and innovative strategies. In conclusion, this research sheds Light on the interplay between cognitive biases, economic communication, and decision-making, offering insights into strategies for enhancing economic well-being and promoting informed choices.
The Role of Human Resource Management in Sustainable Development: A Systematic Literature Review Kosasih Kosasih
Economics Studies and Banking Journal (DEMAND) Vol. 1 No. 2 (2024): Economics Studies and Banking Journal (DEMAND)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/q4jya069

Abstract

This research explores the role of sustainable human resource management (HRM) practices in supporting inclusive economic growth. Through literature analysis, it was found that sustainable HRM practices have a positive impact on organizational performance, employee well-being and environmental sustainability. However, challenges such as lack of awareness and resistance to change were also identified. This study recommends future research that focuses more on longitudinal research and the role of leadership in encouraging the adoption of these practices. Overall, this research highlights the importance of integrating sustainable HRM practices in achieving inclusive economic growth and environmental sustainability.
Marketing Digital And Social Media Improve Content Quality And Implicate The Performance Of Ayobandung.Com Taufik Zulfikar; Firman Mighty Yudha; Kosasih Kosasih
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 1 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8538

Abstract

In the current digital era, the performance of an application can determine the success of a company in competition. The better the performance of an application it will create a competitive advantage or stronger competitiveness. Companies that dominate the market will be guaranteed their survival. Ayobandung.com is a news channel website that uses social media and digital marketing through quality content to improve performance. The purpose of this study is to examine the influence of social media and digital marketing on content quality which has implications for performance. Quantitative methods are used in this study using path analysis as an analytical tool. A sample of 100 people who are viewers. The results of the study show that digital marketing and social media have an influence on content quality both partially and together, digital marketing and content quality have an influence on performance, while social media has no effect on performance.
PENGARUH KEMAMPUAN KERJA, MOTIVASI KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT VIO RESOURCES Pandu Lesmana; Kosasih Kosasih; Sumeidi Kadarisman; Vip Paramarta; Farida Yuliaty
Media Bina Ilmiah Vol. 18 No. 7: Februari 2024
Publisher : LPSDI Bina Patria

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Abstract

Melalui penelitian ini bertujuan untuk mendapatkan bukti empirik tentang pengaruh kemampuan kerja, motivasi kerja, dan lingkungan kerja terhadap kinerja karyawan pada PT Vio Resources. Metode penelitian yang digunakan adalah analisis deskriptif dan verifikatif dengan teknik pengumpulan data menggunakan kuesioner yang disebarkan kepada karyawan dengan menggunakan teknik random sampling. Jumlah populasi 100 orang dan dijadikan sampel sebanyak 80 orang. Hasil analisis deskriptif menunjukkan bahwa kemampuan kerja, motivasi kerja, lingkungan kerja, dan kinerja karyawan berdasarkan skor rata-rata kuesioner pada umumnya tergolong sangat baik. Kemudian hasil analisis verifikatif dengan menggunakan analisis regresi linier berganda ditemukan bahwa kemampuan kerja tidak berpengaruh positif dan signifikan terhadap variabel kinerja karyawan sedangkan motivasi kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan
ANALISIS PERSEPSI PENGGUNA E-PAYMENT GOPAY DALAM MENCAPAI PRODUCT MARKET FIT MENGGUNAKAN VALUE PROPOSITION CANVAS Marhami Marhami; Erika Nurmartiani; Kosasih Kosasih; Ony Djogo
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 7 No. 3 (2024): Inprogress Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29281

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi konsumen pengguna platform E-Payment terhadap produk dan jasa yang ditawarkan GoPay menggunakan Value Proposition Canvas. Selain itu, penelitian ini juga bertujuan untuk memahami sejauh mana nilai proposisi yang ditawarkan oleh GoPay cocok dengan permintaan dan kebutuhan pengguna E-Payment di PT. Reka Cipta Solusi. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah analisis Miles dan Huberman. Berdasarkan hasil penelitian, menunjukkan bahwa persepsi pengguna E-Payment terhadap GoPay berdasarkan alat identifikasi Customer Profile pada Value Proposition Canvas yang terbagi menjadi tiga blok Customer jobs, Customer pains, dan Customer gains serta produk dan layanan yang ditawarkan oleh GoPay kepada penggunanya berdasarkan alat identifikasi Value Map pada Value Proposition Canvas yang terbagi menjadi tiga blok Product and Services, Pain relievers, dan Gain Creators, yang kemudian dilanjutkan dengan perangkingan dan pemetaan menunjukkan bahwa terdapat kecocokan (Product Market Fit) antara kebutuhan dan keinginan konsumen dengan nilai proposisi yang dimiliki oleh E-Payment GoPay. Dapat disimpulkan bahwa produk dan jasa yang ditawarkan oleh GoPay telah berhasil mencapai Product Market Fit di PT. Reka Cipta Solusi.
Co-Authors Ari Tri Purnamasari Asep Effendi Azhar Affandi Biller Panjaitan Chevie Wirawan Cut Ita Erliana Dahlan Abdullah Defi Irwansyah Dekrita Komarasakti Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Diana Damayanti Didin Saepudin Doni Romdhoni Witarsa Enung Susilawati Erika Nurmartiani Erlangga, Heri Etty Sofia Etty Sofia M.A Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliaty Firman Mighty Yudha Firman Perkasa Yudha FITRI REZEKI Fitriana Fitriana Giyatri Marsenta Grace Angela Philips Haddan Dongoran Hayun Setiawan Ida Ayu Triana Imas Siti Masitoh Ine Aprianti Iyad Abdallah Al- Shreifeen Kahpi, Heri Sapari Komara, Erwan Loso Judijanto Luluk Asmawati M. Rizqi Padma Negara Marhami Marhami Mariati Mariati Marissa Grace Haque Marissa Grace Haque Megandhi Gusti Wardhana Muhammad Iman Myra Cahyati Ni Desak Made Santi Diwyarthi Nur Widyana Fajrin Nurjaya Nurjaya Pandu Lesmana Pandu Lesmana R. Ricky Agusiady Raden Roro Vemmi Kesumadewi Rendi Maulana Resty Ismawanti Rukhiyat Sayidin Santi Rimadias Satriyo Dwi Atmoko Shandhi Abdulrahman Sobarna Kartamihardja Sri Rochani Mulyani Suhendar Suhendar Sumeidi Kadarisman Sumeidi Kadarisman Suwanto Suwanto Taufik Zulfikar Taufik Zulfikar Taufik Zulfikar Tri Utami Turmudhi, Anis Vip Paramarta Vip Paramarta Vip Paramarta Vip Paramarta Vivi Avionica Widjadjanti Oetojo Widjadjanti Oetojo Y Ony Djogo Y. Ony Djogo Y. Ony Djogo Yuan Badrianto Yuarini Wahyu Pertiwi Zaenal Aripin