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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

EFISIENSI TEKNIS DAN EKONOMIS USAHATANI UBI KAYU DI KABUPATEN LAMPUNG TENGAH Fembriarti Erry Prasmatiwi; Ktut Murniati; Renardi Iswara
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6237

Abstract

Cassava farming in Central Lampung Regency has lower productivity than its potential. Low productivity is one of the essential farming indicators that are not efficient yet. This study investigates the income level of cassava farming, technical efficiency and factors causing inefficiency, also the economic efficiency of cassava farming. This research was conducted in the cassava center, the Terbanggi Besar District and the Terusan Nunyai District, Central Lampung. Data were collected from February - March 2021 from 84 respondents of cassava farmers. The efficiency level was analyzed using stochastic frontier Cobb-Douglas. The results obtained that cassava farming in Central Lampung Regency is profitable with cassava farming income at cash costs Rp11,620,993.22/ha and R/C is 2.46; also, income on total costs Rp6,294,761.65/ha with R/C is 1.47. While cassava farming in the study area is both technically (0.85) and economically (0.79) efficient, factors that affect technical efficiency are farmer age, education, and farming experience. It was found that farmer group members and who have access to credit will reduce inefficiency
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUASAAN KONSUMEN CAFÉ KOPI SUSU BAPER DI KOTA METRO Andriyan Apriyono; Ktut Murniati; Maya Riantini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7455

Abstract

The increase in coffee consumption makes coffee shops more widespread, the intense competition between coffee shops makes coffee shop entrepreneurs have to continue to innovate and pay attention to consumer satisfaction. This study aims to analyze consumer evaluation of product quality, service quality, and level of customer satisfaction, also the effect of product quality, service quality, and location on consumer satisfaction. This study used a survey method. The sampling technique in this study used the purposive sampling method. The sample collection method used accidental sampling, which means that all consumers who have ever purchased products at Café Kopi Susu Baper. The number of samples in this study was 45 people. The research location was determined deliberately at Café Kopi Susu Baper because Café Kopi Susu Baper was one of the cafes in Metro City with private property rights and has been in existence for two years. Data collection from February to March 2021. Data analysis used qualitative descriptive analysis and multiple linear regression. The result showed that the product quality variable was included in the high category with an index value of 187,66. The service quality variable was included in the high category with an index value of 191,98. The consumer satisfaction variable was in the high category with an index value of 200,67. Product quality, service quality, and location variables have a positive and significant effect on customer satisfaction. Based on the coefficient of partial determination shows that service quality was a variable that has a dominant influence on customer satisfaction.
Co-Authors Abdul Mutolib Abu Haris Husain Adia Nugraha Adia Nugraha Adia Nugraha Adiguna Gadung Aidawati, Gusti Ayu Komang Theresia Andriyan Apriyono Ani Suryani Anna Dwi Putri Aulia Ruli Novenda Bambang Nardiyanto Begem Viantimala Bustanul Arifin Cahyahati, Syendita Dwi Chriswin Riadinata Dewi Mulia Sari Dwi Haryono Dwi Haryono Dwi Haryono Dwi Haryono Eka Kasymir Eka Kasymir Evelyn Faviana Fembriarti Erry Prasmatiwi Fikri Syahputra Handayani, Etik Puji Handayani, Rahmawati Hardini Tristya Helvi Yanfika I Rani Mellya Sari Imelda Pratiwi Putri Indah Listiana Iqbal Lazuardi Pranoto Irham, Irham Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Julica Samara Karina Indira Putri Khasanah, Wardiah Nurul Khrisna Indrawan Syahyani Kordiyana K Rangga, Kordiyana K Lestari, Dyah Aring Hepiana Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina Maria Ulfah Martiani, Dian Maya Riantini, Maya Muhamad Irfan Affandi Muhammad Azmi, Muhammad Muhammad Fajar Ali Muhammad Irfan Affandi Mukti Arta Sari Nadya Putri Nanda Nur Rohmah Neni Marlina Ni Desak Gede Putri Megagita Ni Made Intan Qori Widhiani Nikhen Saraswati Nisa, Ulpah Choirun Noer, Suci Rodian Nuraini Nuraini Pasaribu, Maria Christina Puji Arita Lestari Putri Larasati Putu Shabna Dewi R Hanung Ismono Rabiatul Adawiyah Radot Vernando Siburian Rakhmiati Rakhmiati Renardi Iswara Rizki Rahmadani Rohmah, Nanda Nur Saragih, Febrina Veronika Septiyana Nur Fitriyani Putri Sitorus, Lika Oniaranti Slamet Hartono Slamet Hartono Sudarma Widjaya, Sudarma Suriaty Situmorang Teguh Endaryanto Titiana, Asih Tri Novi Astuti Utari, Lea Ayu Vitratin Vitratin Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yuni Hidayah Sari Yunita Munisara Zainal Abidin Zainal Abidin Zainal Abidin zulkarnain zulkarnain Zulkarnain Zulkarnain Zulkarnain Zulkarnain