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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Financial, Accounting, and Management Agro Bali: Agricultural Journal Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah ESAI Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Journal of Agriculture and Social Development Jurnal Pengabdian Fakultas Pertanian Universitas Lampung
Ktut Murniati
Faculty Of Agriculture, University Of Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Manajemen dan Agribisnis

 1 
The Export Performance of Indonesia’s Palm Oil in International Market Maria Ulfah; R. Hanung Ismono; Ktut Murniati
Jurnal Manajemen & Agribisnis Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.61 KB) | DOI: 10.17358/jma.16.2.140

Abstract

This study aims to analyze the performance of Indonesian exports to export destination countries in the international market. The subjects of this study are two Indonesian palm oil commodities: crude palm oil or CPO and processed palm oil or OPO (Other Palm Oil). There are four Indonesian palm oil markets in the international market, namely the Asian market, the European market, the African market, the American market, and the Australian market. The data used in this study is a time series from 1991 to 2016 and analyzed using the CMS (Constant Market Share) method. The CMS method explains the export growth performance in several components, which are the standard growth effect, the effect of product composition, the effect of market distribution, and the effect of competitiveness. The results showed that the performance of Indonesian CPO exports in the period 1991-2016 tended to decline compared to the growth of exports of all world products. Indonesian CPO is more competitive in the Asian market than the European market. The dynamics of Indonesian CPO exports in the African, American and Australian markets are quite good, but these three markets have not become the main destinations for Indonesian CPO exports. Indonesia's OPO export performance in the 1991-2016 period tended to increase compared to the growth in exports of all world products. Indonesian OPO in the Asian and African markets is more competitive than the European market. The dynamics of Indonesia's OPO exports on the American market and the Australian market are quite good, but these two markets have not become the main destinations for Indonesia's OPO market. Thus, Indonesia can maximize the performance of OPO exports when there is a rejection of Indonesian OPO in the international market.Keywords: CPO, constant market share (CMS), export, palm oil, performance
Business and Marketing Mix Analysis of Bacang Food Industry Through Conventional and Online Marketing (Case: El Shaddai Food Small Industry) Dyah Aring Hepiana Lestari; Ktut Murniati; Evelyn Faviana
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.283

Abstract

Bacang agroindustry is undeveloped in Indonesia and the internet has not been maximally utilized by bacang entrepreneurs. Therefore, business and marketing analysis of bacang agroindustry is important to do to develop the business and internet utilization for bacang agroindustry. The research aims to analyze profit, cost of goods manufactured, financial performance, marketing mix, and the impact of online marketing on the chicken bacang agroindustry. This research uses a case study method at El Shaddai Food Agroindustry, Penjaringan District, North Jakarta. Research data were collected from December 2019 until February 2020 and the data analysis methods used were qualitative and quantitative descriptive analysis. The results showed that conventional marketing profit was smaller than online marketing profit and the selling price exceeded the cost of goods manufactured, so the agroindustry was considered viable on every marketing method. Financial performance in the last three years was quite good. The marketing mix was not good. Online marketing gave an impact on agroindustry revenue and profit. Keywords: agroindustry, bacang, business, marketing mix, online
Co-Authors Abdul Mutolib Abu Haris Husain Adia Nugraha Adia Nugraha Adia Nugraha Adiguna Gadung Aidawati, Gusti Ayu Komang Theresia Andriyan Apriyono Ani Suryani Anna Dwi Putri Aulia Ruli Novenda Bambang Nardiyanto Begem Viantimala Bustanul Arifin Cahyahati, Syendita Dwi Chriswin Riadinata Dewi Mulia Sari Dwi Haryono Dwi Haryono Dwi Haryono Dwi Haryono Eka Kasymir Eka Kasymir Evelyn Faviana Fembriarti Erry Prasmatiwi Fikri Syahputra Handayani, Etik Puji Handayani, Rahmawati Hardini Tristya Helvi Yanfika I Rani Mellya Sari Imelda Pratiwi Putri Indah Listiana Iqbal Lazuardi Pranoto Irham, Irham Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Julica Samara Karina Indira Putri Khasanah, Wardiah Nurul Khrisna Indrawan Syahyani Kordiyana K Rangga, Kordiyana K Lestari, Dyah Aring Hepiana Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina Maria Ulfah Martiani, Dian Maya Riantini, Maya Muhamad Irfan Affandi Muhammad Azmi, Muhammad Muhammad Fajar Ali Muhammad Irfan Affandi Mukti Arta Sari Nadya Putri Nanda Nur Rohmah Neni Marlina Ni Desak Gede Putri Megagita Ni Made Intan Qori Widhiani Nikhen Saraswati Nisa, Ulpah Choirun Noer, Suci Rodian Nuraini Nuraini Pasaribu, Maria Christina Puji Arita Lestari Putri Larasati Putu Shabna Dewi R Hanung Ismono Rabiatul Adawiyah Radot Vernando Siburian Rakhmiati Rakhmiati Renardi Iswara Rizki Rahmadani Rohmah, Nanda Nur Saragih, Febrina Veronika Septiyana Nur Fitriyani Putri Sitorus, Lika Oniaranti Slamet Hartono Slamet Hartono Sudarma Widjaya, Sudarma Suriaty Situmorang Teguh Endaryanto Titiana, Asih Tri Novi Astuti Utari, Lea Ayu Vitratin Vitratin Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yuni Hidayah Sari Yunita Munisara Zainal Abidin Zainal Abidin Zainal Abidin Zulkarnain Zulkarnain Zulkarnain Zulkarnain zulkarnain zulkarnain