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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH HOSPITALITY MANAGEMENT Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat
Miko Andi Wardana
Institut Pariwisata Dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Exploring The Influence Of Trust On Intention To Visit Bali: A Theory Of Planned Behavior Analysis Miko Andi Wardana; I Wayan Eka Sudarmawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3428

Abstract

This study aims to investigate the factors influencing domestic tourists' intention to visit Bali using the Theory of Planned Behavior (TPB) framework. Specifically, it focuses on the role of trust and its impact on subjective norms, attitudes, and perceived behavioral control in shaping tourists' intention. A cross-sectional survey was conducted using a structured questionnaire to collect data from 138 potential domestic tourists in Bali. The path analysis approach with Smart PLS was employed to analyze the relationships between trust, subjective norms, attitudes, perceived behavioral control, and intention to visit Bali. The results revealed that trust significantly influenced tourists' intention to visit Bali. Moreover, trust indirectly impacted intention through subjective norms, attitudes, and perceived behavioral control. Destination marketers and tourism stakeholders should prioritize building trust and promoting positive experiences to enhance tourists' perception of Bali. Addressing barriers and promoting positive social influence can further strengthen tourists' intention to visit, ultimately contributing to sustainable tourism growth in Bali.  
Sustainable Marketing in the Age of Climate Conscious Consumers Miko Andi Wardana; Sutantri Sutantri; Ervan Susilowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4905

Abstract

This study investigates the dynamics of sustainable marketing strategies within PT. Pioneer Wisata Nusantara, focusing on the relationships between consumer behavior, climate consciousness, environmental awareness, and marketing strategies. Utilizing quantitative research methods and structural equation modeling, data was collected from 100 customers using a random sampling technique. The results reveal significant direct and indirect effects among the variables, highlighting the crucial role of environmental awareness as a mediator in shaping consumer behavior. Specifically, climate consciousness and marketing strategies significantly influence consumer behavior, both directly and indirectly through their impact on environmental awareness. These findings underscore the importance of strategic marketing initiatives that promote environmental awareness to drive sustainable consumer behavior within the tourism industry. This research provides actionable insights for PT. Pioneer Wisata Nusantara to enhance its sustainability efforts and contribute to the advancement of sustainable tourism practices in Indonesia.
Co-Authors Adi Masliardi Alicia Valery Sabrina Aracelli Evalia Bagus Putu Wahyu Nirmala Bondan Pambudi Deby Rita Karundeng Denok Lestari Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Ervan Susilowati Fatimah Abdillah Gde Bayu Surya Parwita Hans Friets Hasti Pramesti Kusnara Hendrik Pandiangan I Gusti Ngurah Bagus Suarna Putra I Kadek Adi Anan Jaya I Made Darsana I Made Darsana I Made Dwiky Purna Gunawan I Made Hadi Purnantara I Nyoman Pratama Surya Atmaja I Putu Agus Heryana I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Suartina Ida Bagus Made Wiyasha Jayendra, Putu Sabda Jennifer Widiarsa Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Komang Sumerta Mohamad Sajili Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nur Afifah Nurlela Nurlela Nurlia Nurlia Pande Putu Juniarta Parwati, Komang Shanty Muni Putu Laksmita Dewi Rahmayanti Rahmayanti, Putu Laksmita Dewi Rini Tresnasari Risman Risman Semara, I Made Trisna Sudarmawan, I Wayan Eka Susanti, Putu Herny Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tengku Kespandiar Tonny Yuwanda Wijaya, Nyoman Surya Yanita