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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL RISET AKUNTANSI GOING CONCERN ACCOUNTABILITY JURNAL LPPM BIDANG EKOSOSBUDKUM Journal of Asean Studies on Maritime Issues Jurnal Ipteks Akuntansi Bagi Masyarakat

Sifrid S. Pangemanan

Universitas Sam Ratulangi, Manado

Author-ID : 339598

Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education

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BRAND PERSONALITY CREATION THROUGH ADVERTISING (Study KFC on Television Commercial Break) Mumu, Richard Laurenz; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335
Publisher : Universitas Sam Ratulangi

The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement, Competence, Ruggedness and Sophistication, especially for Kentucky Fried Chicken in Manado City.This researchâ€™s purposesÂ are to figure out whether Brand Personality give significant influence to the Advertising of KFC at Manado City, simultaneously and to figure out whether Brand Personality give significant influence to the Advertising of KFC at Manado City, partially. To achieve those objectives, Multiple Regression Analysis is used. Itsâ€™ conclusions are Brand Personality Â Â generally give the significant influence for the Advertising of KFC and Â each Brand Personality partially give the significant influence for the Advertising of KFC. Based on the results, companyâ€™s managers and employees must maintain and enhance the good understanding about three Brand Personality, must improve customersâ€™ understanding about Sophistication and Excitement, and must give more concern about other influencing factors of the customersâ€™ understanding about the advertising and its contents. Keywords : brand personality, advertising

ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE DECISION IN CHOOSING CHINESE RESTAURANT IN MANADO (CASE STUDY: AFUI, NEW MIE JAKARTA, AND SAMRAT ABADI) Macawalang, Andre H.S; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Nowadays, Chinese restaurant are rapidly growing up. In comparison to regular restaurants, Chinese restaurants possess certain sociological and cultural elements that make them special for their guests in ways that cannot be found in regular restaurants. In Manado, there are three Chinese restaurant that are most visited by costumer which are Afui, New Mie Jakarta, and Samrat Abadi. All the restaurant are in the Samrat Street. Buying decision is consumer action to choose product from several alternate products which will be used by the consumer. Some factors that can drive consumer decision in culinary business: price, brand image, cleanliness, service quality, atmosphere, and menu design. The purpose of this study is to know the most important criteria for consumer in choosing Chinese restaurant in Manado and which restaurant is the most preferable. This research used Analytical Hierarchy Process with total sample of 50 respondents. The result shows that the most important factor is cleanliness. Then atmosphere, service quality, brand image, price and menu design is the last place. Samrat Abadi is the most preferred Restaurant among the other alternatives. The restaurant should keep their place clean. Afui and New Mie Jakarta, have to improve their performance or service quality, adding more promotions and make some different thing which is unique or something that the competitors does not have.Â Keywords: consumer purchase decision, analytical hierarchy process

THE ANALYTICAL HIERARCHY PROCESS (AHP) ON PURCHASE EVALUATION OF LOW END SMARTPHONE IN MANADO (CASE STUDY : OPPO, ASUS AND ADVAN) Berhimpon, Gabriella .; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Smartphones is a sophisticated mobile phones that resemble computers to meet human needs as a communications tool. Consumer purchasing decisions are a process that involves individuals or groups in choosing, purchasing, using or disposing of products, services or experiences to meet their needs. In understanding decision making we will know how consumers make a decision from searching to buy products or services and also we can know the factors that influence decision making. This research uses kuanitatif method to measure data. The method used is Analytical Hierarchy Process method. The AHP method for rating alternative decisions and selecting the best multiple criteria is given, allowing users to assess the relative weights of some criteria given intuitively. Customer will choose Oppo as the most preferred low end smartphone in Manado compared to the other alternatives. The result shows people want to choose the best low end smartphone, they prefer to choose Oppo smartphone among the other alternatives. User interface is the most important criteria for the consumer. The user interface of the low end smartphone much important as the criteria in purchase evaluation because every consumer need their low end smartphone to be able to interact directly.Keywords : customer decision making, analytical hierarchy process

CONSUMER DECISION MAKING OF FEMININE SANITARY PRODUCTS IN MANADO Matheos, Anggun N.; Pangemanan, Sifrid S.; Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529
Publisher : Universitas Sam Ratulangi

Abstract: The development of the business world in the era of globalization is going rapidly, which contributes in economic growth nationwide. In line with it makes the better level of income and the buying power the community grew to meet the need and desire of the will goods or services. The purpose in this study is to identify of consumer decision making of feminine sanitary product in Manado. Decision making is one of the most important function of the managers in any kind of organization. Among difference managersâ€™ decision strategic decision â€“ making is a complex process that must be understood completely before it can be practiced effectively. Qualitative research is a broad methodological approach that en compasses many research method. Base on the data that collected 11 from 19 informant using product Charm as their feminine sanitary product. Most of them like to try another product but keep choose the older one. They choose what they feel comfortable to use. The manufacturer are paying more attention to the desires of the consumer so that the consumer be loyal to one brand, in other words the need for differentiation of products with a wide range of functional and usability needed by consumers. Keyword: consumer decision making, consumer behavior, feminine sanitary product

THE INFLUENCE OF POWER PRESTIGE, ANXIETY, DISTRUST AND CREDIT CARD USAGE ON COMPULSIVE BUYING Daun, Stella C.; Pangemanan, Sifrid S.; Mekel, Peggy A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 236 - 360
Publisher : Universitas Sam Ratulangi

Consumer behavior has been a topic of interest for many academics in the past few years, and one of the many subjects from consumer behavior is compulsive buying. Compulsive buying has known as an abnormal form of consumer behavior, regarded as the dark side of consumption. The purpose of this study is to analysis the influence of power prestige, anxiety, distrust, and credit card usage on compulsive buying of college student. The population observed was IBA students who use credit card with sample as many as 100 respondents. This research used quantitative analyze by using questionnaires and used multiple regression analysis. Result showed that power prestige, anxiety, distrust, and credit card usage influence compulsive buying simultaneously but not partially because distrust variable has no significant influences to compulsive buying. However, measuring money attitudes gives a clearer picture of how students perceive money and how money makes them feel towards themselves and towards various products or services. Therefore, further studies should widen the variable of money attitude that can potentially influence compulsive buying. A factor which captures obsession with money would be an improvement. It is captured by the power prestige dimension, but could be made explicit as a separate factor. Keywords: compulsive buying, power prestige, anxiety, distrust, credit card

ANALYSIS OF CLICKS AND BRICKS: CONSUMERSâ€™ ATTITUDE TOWARDS ONLINE STORE AND TRADITIONAL STORE OF CHARLES & KEITH CONSUMER IN MANADO Sendow, Fiorentina F.; Pangemanan, Sifrid S.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Marketing is one of the key factors in the success of a companyâ€™s business. This is because marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have values for customers, clients, partners and society at large. Marketing have an important role in deciding the consumersâ€™ attitude in buying behavior. Consumersâ€™ attitude towards online store is different with consumersâ€™ attitude towards traditional store. This study aims to analyze the consumersâ€™ attitude towards online store and traditional store of Charles & Keith consumer in Manado. This research uses qualitative method with interview used to collect the data. The population in this research refers to the consumers of Charles & Keith in Manado with samples 15 of Charles & Keith consumer, which were chosen through purposive sampling. The results showed the indicators of the consumersâ€™ attitude towards online store or traditional store that affects to their behavior to buy. It is recommended for Charles & Keith to keep improving their service in store and website or application and the quality of the products in order to keep the consumer loyalty.Keywords: marketing, consumer attitude, consumer behavior, e-commerce, traditional store

ANALISIS PEMOTONGAN DAN PENGENAAN PPH PASAL 21 ATAS PENGHASILAN YANG MENJADI BEBAN APBN ATAU APBD ATAS GAJI DAN TUNJANGAN KINERJA DAERAH PEGAWAI PADA DIKPORA KABUPATEN MINAHASA Woruntu, Rizka Amerchia; Pangemanan, Sifrid S.; Kalalo, Meily Y. B.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): JE Vol.3 No.3 (2015) Hal. 1266-1395
Publisher : FEB Universitas Sam Ratulangi Manado

PPh Pasal 21 merupakan pajak yang terutang atas penghasilan yang menjadi kewajiban Wajib Pajak untuk membayarnya. Penghasilan yang dimaksud adalah berupa gaji, upah, honorarium, tunjangan, dan pembayaran lain dengan nama dan dalam bentuk apapun sehubungan dengan pekerjaan atau jabatan, atau sebagai imbalan atas jasa, dan kegiatan yang dilakukan oleh Wajib Pajak. Tujuan penelitian ini untuk mengetahui pelaksanaan penghitungan, pemotongan, penyetoran dan pelaporan Pajak Penghasilan Pasal 21 atas Gaji dan Tunjangan Kinerja Daerah (TKD) Pegawai pada Dinas Pendidikan Pemuda dan Olahraga Kabupaten Minahasa khususnya pegawai bidang sekolah dasar (SD) pada tiga sekolah yang ada di kecamatan Eris. Metode yang digunakan adalah metode analisis deskriptif kualitatif. Berdasarkan penelitian tentang PPh Pasal 21 dari 25 orang Guru PNS yang bekerja di Dinas Pendidikan Pemuda dan Olahraga Kabupaten Minahasa khususnya pada 3 sekolah yang ada di kecamatan Eris untuk TKD pegawai, telah sesuai dengan penerapan menurut Peraturan Pemerintah No. 80 Tahun 2010, karena tidak terdapat selisih dalam perhitungan. Dan untuk Gaji pegawai belum sesuai dengan penerapan menurut Peraturan Pemerintah No. 80 Tahun 2010, karena dalam perhitungan masih terdapat selisih. Sebaiknya petugas penghitung melakukan pengecekan ulang terhadap perhitungan atas PPh Pasal 21. Kata kunci: Pajak penghasilan, gaji, tunjangan, kinerja

THE STUDY OF ONLINE SHOPPING CONTINUANCE INTENTION OF SHOPEE CUSTOMERS IN MANADO Wowor, Wenseslaus; Pangemanan, Sifrid S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: A rapidly growing human civilization is also followed by a rapid development of information technology. The current rapid technological development is caused by the presence of internet.This study aims to gain understanding of the customer online shopping continuance intention at Shopee platform in Manado. This research is a qualitative research and uses descriptive type of research where it will investigate the customer online shopping continuance intention at Shopee platform in Manado. This research concludes that the process of continuance intention of using Shopee platform in Manado is occurred through several steps, namely expectation of the platform, perception of the performance, user satisfaction, and continuance intention to use the platform again. Users of Shopee platforms in Manado felt that their expectation of software have been met, and after the usage of the platform, the users are satisfied with the usefulness and easiness of use of the platform, thus create loyalty and intention to use Shopee continuously. Recommendation shopee should strive to keep on updating and improving its platform consistently, in order to provide better experience and thus greater customer loyalty.Â Keywords: perceived usefulness, perceived ease of use, continuance intention

EVALUATING BRAND IMAGE AND CONSUMER PRODUCT KNOWLEDGE OF APPLE SMARTPHONE IN MANADO Sanggor, Eukaristia M; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Abstract : Telecommunication device help people to communicate with other people at a distance. Telecommunication industry also make the high growth rate of this industry over the past few decades and the significant contribution of the industry to the economies of the nations. The aim for this study is to evaluating brand image and consumer product knowledge of Apple smartphone in Manado. This research has identified 2 variables of brand image and product knowledgeÂ Brand image is the perception of brand that created in memory of consumer due to brand involvement. Product knowledge as a perception consumers have towards certain products, including previous experience of using the product. The population of this research is all the customers that use Apple smartphone (iPhone) in Manado. The sample of this research using Non probability sampling with 100 people have experience using Apple smartphone in Manado. The result from this research Apple smartphone is needs a periodic assessment about the performance of brand image and product knowledge so the program that established always meets the customerâ€™s satisfaction in needs or expectation.Â Keywords : brand image, product knowledge, importance and performance analysis

THE EFFECT OF DESTINATION IMAGE AND TOURIST SATISFACTION ON INTENTION TO REVISIT IN LEMBEH HILL RESORT Pantouw, Pamela; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 001 - 115
Publisher : Universitas Sam Ratulangi

Tourism is a economic phenomenon which entails the movement of people to countries or places outside.One of the most interesting tourism places in Indonesia is North Sulawesi. This research will explain about the factors that will increase the customer intentions to revisit Lembeh Hill Resort which are destination image and tourist satisfaction. Lembeh Hill Resort is one of the beautiful resort Lembeh and also considered to be one of the most visited resort in Lembeh, North Sulawesi. This research purpose to find out how to increase customer intention by giving questionnaire. The analytical method used was multiple linear regression analysis, as sample of the research 100 respondent taken from people or tourist that ever come to North Sulawesi. The result of this research means that both destination image and tourist satisfaction has significant influence the intention to revisit in Lembeh Hill Resort in Bitung City. The head and all staffs in Lembeh Hill Resort must give more attention and be concerned about destination image in order to increase intention motivate tourist to revisit in Lembeh Hill Resort. Keywords: destination image, tourist satisfaction, intention to revisit.

Co-Authors Abram Ventura Wardana Putra, Abram Ventura Wardana Ahmad Maulana Ngurawan, Ahmad Maulana Angela, Beybs . Anggela Heyfi Meirene Angkouw, Karina Roseline Angraeni, Elvinda Febry Apita, Grisela Vivi Areros, Kartika L. Arindah Walangitan, Arindah Arsyad, Annisa M.T Aurelia Indah Molle Baguna, Nabella L Benu, Nada Astria Carmel Benu A.C. Benu Berhimpon, Gabriella . Bittie, Windy . Briando N.V. Walangitan Budiang, Feibe Teresa Chrisdy Rumerung Christian Poluan Christo Minardo Runtuwene Damongilala, Novia N. Dave Danie Lie, Dave Danie David P.E Saerang David P.E. Saerang David Paul Elia Saerang Deddy Sutrisno Surjaanto Derek Patriksen Osvaldo, Derek Patriksen Dhullo Afandi Dhullo Affandi Dio Rio Roring Dulloh Afandi Eirene Natalia Makal Eman, Trivena Deyvi Esterlita, Geruh D. N. Esther Yosilia Ernawati Longdong, Esther Yosilia Ernawati Evran Lexy Tambuwun Farlane Rumokoy Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Friska Baramuli, Friska Friskia Oroh, Friskia George, Stevany Carla Sophia Gerungai, Natalia Y. T. Gerungai, Natalia Y. T. Gerungai, Natalia Y.T. Gerungan, Dei Gustiani Goni, Priskila Hana Debora Gosal, Melisa Maria Gratia Wuntu Harijanto Sabijono Hazra Muda, Hazra Heince R. N. Wokas Heince Wokas Hendra H Hendrik Gamaliel Hengkeng, Gleidys Audina I Gede Suwetja Indah Heidy Poluakan Inggriani Elim Jessy D.L Warongan, Jessy D.L Jilly Gabriella Eman Johan R. Tumiwa, Johan R. Johan Tumiwa Jones, Tifani Joy Elly Tulung Judisty Kaumbang, Judisty Kading, Meylani Selvi Kakasih, Gita Gabriella Kalangi, Kevin . Kalendesang, Angelita Chyntia Kaloh, Yunita Agmenia Kalumata, Gabriella F. M. Kananlua, Abigael L. Kaunang, Karenina I. Kawenas, Calvien Kawengian, Kezia D. Kawet, Octodavid Keita Ch. M. Kalangi Kezia, Panambunan Eunike Monicca Kindangen, Indah Rani Jessica Kindangen, Natalia Shareen Kotangon, Armando Andika Kumaat, Mentari G. Kumendong, Andreano . Lahia, Bonifasius J. Lahida, Naya W. Lalelung, Marcela E. Laluyan, Wanda Nadya Lantang, Andhy Philip Lasut, Nanhito Clary Latjandu, Lady D. Lawani, Pamela Lendo, Octaviany Pricillia Lidia Mawikere Linda Lambey, Linda Lisa Christy Longgorung Loupatty, Sindie Margaretha Lumempouw, F. Geraldy Lumentut, Lusiana Lumentut, Pricilia Inry Lumintang, Yecika Glady Lumowa, Pingkan W.R. Luntungan, Clarissa A. R. Macawalang, Andre H.S Malonda, Alvincent . Mamahit, Bonaventura L. A. Mamangkay, Greyshella Sesdi Mambu, Christie Natalia Manalu, Marchell F. Mandagi, Reynaldi R. Mandey, Stevani Risel Manumpil, Ni Made V.A Maria Tielung Mariska Rondonuwu Marthin, Titien Marulitua C. Siahaan Masinambow, Chriskendry H. Matheos, Anggun N. Mawuntu, Keren A. Meily Y. B. Kalalo, Meily Y. B. Melisa Ngangi, Melisa Mengko, Lidya P. Merinda Pandowo Michelle Anastasya Porawouw Michelle Inri Fifalia Nangka Moniaga, Yosafat Timotius Moningka, Valerin Ariella Muhamad Riski Nindar Muin, Resti C Muljono, Wulan . Nani, Siti Sakina Nefry, Pajow A. Nelby T. Pasambuna Ni Wayan Surina, Ni Wayan Nirmala Buata Novi S. Budiarso, Novi S. Novita Regina Kumambong, Novita Regina Nur, Santi Ali M. Nurcahyo, Arkhan Billy Otinur, Faujan Palilingan, Kartini A.T. Palilingan, Lingkan N. Pamela Pantouw Pangerapan, Sonny . Pangkey, Giacita C. M. Pangkong, Blessy Monica Paoki, Esther Patricia Paramitha Sandy Mokodompit Parrangan, Gabby Angelina Paulus, Yavet Peggy Adeline Mekel Pelu, Fahcmy Idris Pesik, Rebecca Pinatik, Sherly . Polii, Florida P. K. Pondaag, Cloudian E. Pongoh, Virginia Ponto, Regina G. G. Porawouw, Regita . Prang, Seruni J. Putera, Tumonggor Christiando Ramli, Kaharuddin Randy Wattilete Raven Pardomuan Siagian, Raven Pardomuan Reynaldo Lomboan Reynold Briando Turangan, Reynold Briando Richard Laurenz Mumu, Richard Laurenz Riefad, Muh. Riefky Rima Ayu Lestari Riska Valentine Ulaan, Riska Valentine Rizka Amerchia Woruntu, Rizka Amerchia Robert Lambey Rondonuwu, Billy Imanuel Rondonuwu, Maxmilian Kevin Rondonuwu, Sintje S. Roringpandey, Prisky Mercedes Rudy J. Pusung Rudy J. Pusung Pusung Rugian, Veyne Rumokoy, Farlane S Runtu, Marseila Esterlita Saerang, Regina T. Samban, Yonatan W. A. Sanggor, Eukaristia M Sangian, Yosua G. Sarapi, Natalia Melinda Sendow, Fiorentina F. Shinta Ismail Shintia Malombeke Sihadi, Intan Purwatianingsih Sinon Dotulong Sinsu, Eirene E. Siwy, Gracia Sondakh, Harini . Sonny Pangerapan, Sonny Stella C. Daun Stevanus M. Lariwu Steven J. Tangkuman Steven Tangkuman Sumarauw, Siska I. Sundah, Prisilia Ester Supit, Christoffel C.T Sutria Langling Manorek, Sutria Langling Syermi S.E. Mintalangi Takahindangen, Eka A. Tamatompol, Elisa . Tamboto, Filia C. Tamuntuan, Santa . Tangel, Anastasia G.S Taroreh, Bryan F. W. Theodorus Vincent Rau Thessalonica, Kereh Clarissa Timmy Supit Treesje Runtu Tuela, Novaldy Tuilan, Brenda Melania Tumbuan, Willem J. F. Alfa Tumewu, Ferdinand . Tumiwa, Johan . Tumober, Jennifer Roselyn Ventje Ilat Vergina Sheren Bawoleh, Vergina Sheren Vicaristy Amanda Tumengkol Victorina Z. Tirayoh Vidya E.C. Nggiu Vincensius, Resilooy Marcho Vivian Febriani Derek Waha, Gebby Gabriella Wahani, Rezha Geovani Wajong, Frity C. Wakary, Gizela. C. Walewangko, Christ D. Wangke, Shinta J. C. Warokka, Gloria F. Warongan, Jessy Waronggan, Jessy D.L Watung, Irene I. Willem J.F AlfaTumbuan, Willem J.F Willem J.F.A Tumbuan Wilmar, Christian Denisius Winda Angraini Jalaham Wongkar, Velasco Wowor, Wenseslaus Wuisang, Virginia Michelle Wuwungan, Ivana . Yeriko A. N. Tampi, Yeriko A. N. Yuliati Yosephani Makaombohe Yunita Melani Sanger, Yunita Melani

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