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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen

Budi Suharjo

Institut Pertanian Bogor

Author-ID : 389227

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Marketing Pharmaceutical Dalam Keputusan Dokter Meresepkan Kategori Obat Hartoyo, Sri Hartono, Ujang Sumarwan, Budi Suharjo,
Jurnal Manajemen Vol 18, No 2 (2014): June 2014
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Faktor-Faktor yang diduga mempengaruhi dokter untuk meresepkan obat berdasarkan katagori obat (generik, branded generic dan paten) sebagai berikut Pasien Kondisi, Dianosis pasien, Marketing Mix, Pengaruh industri Farmasi, Peraturan, kondisi pasien, pengetahuan dan Motifikasi dokter.

Can a Knowledge Sharing Platform without a Brand Community Platfrom contribute to the Brand Community Commitment? Sumarlin, Antonius Widyatma; Soehadi, Agus W; Suharjo, Budi; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2912.472 KB)

Consumunity theory offers a view in which consumers can co-create the value in-use of the brand.Â Given a platform, consumers share their tastes and buy preferences for the benefits of others adapting to their surrounding social values.Â Many brand literatures address the platform as a brand community, yet there has not been any attempt to separate between the values of the brand community and the utilized spaces of knowledge sharing platform (KSP) because both platforms have been assumed to be embedded together in one platform.Â The purpose of this quantitative research is to show that KSP by its distinct roles and functions other than the values of brand community can also contribute to the brand community commitment.Â A sample of 600 respondents was collected with accidental sampling method at three various brand community events in Bogor and Jakarta, namely Kecap Bango Mania, Bogasari Baking Center and Ibu dan Balita of Frisian Flags.Â The analytical method employed is structural equation analysis using structural equation modelling (SEM) as its tool to run the data. The result of this descriptive research shows that there is a good probability that brand community commitment can be influenced by the knowledge sharing platform alone.Â This finding should be beneficial to the brand producer to consider KSP as an alternative means to have their employees involved in its activity to maintain the moral values of the brand. Keywords: Â Knowledge Sharing Platform, Brand Community Commitment, Consumunity Theory, Consumer Culture Theory, Brand Community

Implementing Health Safety Environment (HSE) Process Management to Improve HSE Performance, Competitive Advantage and Financial Performance Purwanto, Agustinus Hariadi DJoko; Suharjo, Budi; Sumarwan, Ujang; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.5

Abstract. Performance of health safety environmental (HSE) has been tightly demanded by stakeholders (customer, government, public, NGO, employee) and become essential factors of organizationâ€™s competitive advantages. High HSE performance leads to improving customer satisfaction, legitimacy and reputation from which better financial performance can be gained. In order to do that, companies must implemement HSE process management. The research aims to investigate effects of the four constructs, namely process management, HSE performance, organizationâ€™s competitive advantage and financial performance. The study uses descriptive and quantitative statistical methods involving 119 companies of which SEM is used to see linkages between factors. The testing results show that the process management gives significant positive effect to HSE performance after which it simulataneously affect significant and positively to competitive advantage but it has no significant relationship with financial performance. However, competitive advantage affect positively to financial performance. In conclusion, HSE process management improves HSE performance, which subsequently increases Competitive advantage but it does not affect financial performance. The increase of financial performance is given by competitive advantage.Key words: HSE, Performance, Competitive Advantages, Financial Performance, SEMÂ Abstrak. Kinerja lingkungan dan keselamatan dan kesehatan kerja (LK3) telah dituntut dengan ketat oleh para pemangku kepentingan (pelanggan, pemerintah, masyarakat, LSM, karyawan) dan menjadi faktor-faktor esensial bagi keunggulan kompetitif organisasi. Untuk itu, perusahaan harus menerapkan manajemen proses LK3. Kinerja LK3 tinggi memberikan kepuasan pelanggan, legitimasi dan reputasi sehingga kinerja finansial dapat diperoleh. Penelitian ini bertujuan untuk mengamati pengaruh-pengaruh empat konstruk, yaitu Manajemen proses LK3, Kinerja LK3, Keunggulan kompetitif dan Kinerja finansial. Penelitian menggunakan metode analisa deskriptif dan kuantitatif yang meliputi 119 perusahaan dimana SEM diterapkan untuk melihat hubungan-hubungan antar faktor secara simultan. Hasil penelitian menunjukkan bahwa Manajemen proses LK3 memberikan pengaruh positif terhadap Kinerja LK3 yang selanjutnya secara simultan memberikan pengaruh positif terhadap Keunggulan kompetitif dan tidak memiliki pengaruh signifikan terhadap Kinerja finansial. Tetapi, Keunggulan kompetitif memberikan pengaruh positif terhadap Kinerja financial. Kesimpulan yang diambil adalah penerapan manajemen proses LK3 meningkatkan Kinerja LK3 yang selanjutnya meningkatkan Keunggulan kompetitif tetapi tidak mempengaruhi Kinerja finansial. Peningkatan kinerja finansial diberikan oleh keunggulan kompetitif.Kata kunci: LK3, Kinerja, Keunggulan Kompetitif, Kinerja Finansial, SEMÂ

Kajian Manajemen Mutu Perspektif Six Sigma pada Perusahaan Elsari Brownies dan Bakery Bogor Muhammad Rizki; Wilson H. Limbong; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Quality Controlling (QC) has close relationship with technique and fabrication operational activities that aimed to monitor process and mitigate undesired result on quality series level that relevant to achieve economically outcome. QC was purposed to gain high quality product and homogenous that acceptable by the consumer and competitive with similar producer both at domestic and foreign level. Six sigma project management is one of a new breakthrough in solving organization problems and process management to support a company in increasing the product quality toward zero defects by means decreasing and preventing the same error. The research’s objectives are to study application of quality management from six sigma perspectives in Elsari Brownies & Bakery Company, Bogor. In particular, the research’s objectives are : (1) to study quality management system that applied by the company, (2) to measure production performance using six sigma concept on the company and (3) to formulate company’s strategy in increasing the quality of product. Data collection was carried out by direct observation on raw material supply process, production process and distribution, interview with company owner and head of production and also the consumer of Elsari Brownies & Bakery. The collected data are primary and secondary, that analyzed descriptively in order to give general description about controlling on production process that including on raw material supply, production process and the product. Furthermore, causal-effect diagram was used to describe significant relationship between effect and the cause. Causal factor was analyzed critically to determine the role on the effect. Causal effect diagram is powerful in determine the main factor that affect on quality fo final product. Quality management system in Elsari Brownies & Bakery Bogor was described as on raw material supply process, production process and product that selling to meet the quality standard. Six sigma project management with Define, Measure, Analyze, Improve and Control (DMAIC) method is possible to be implemented to improve production quality and quantity of brownies cake. The problem critical point (CTQ) in production process that can be identified is 3 (three) CTQ, namely ingredient, baking and cooling. After all, the problems level is measured and the causal was detected using the causal-effect diagram. Furthermore, the CTQ is improved, and controlling continuous implemented to maintain production quality and not repeated the error. According to measurement result using six sigma project management, the management has shows performance improvement therefore need to be maintain and improving. The improvement steps are including Standard Operating Procedur (SOP), information management, tools, and human resources quality improvement and lay out

Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor Jimmy Rusma; Musa Hubeis; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty. Because of its high price, only people of the middle to upper classes can afford to buy it. It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice. Specifically, this study is (1) to identify the factors influencing the consumers’ decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers’ behavior in order to organize the producer’s marketing strategy of organic rice. The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice. Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires. The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA). The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10). Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase. If a respondent frequently purchases organic rice, he may not go through the process mentioned above. Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it. The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families. The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location

Analisis Kepuasan Pelanggan dalam Meningkatkan Kinerja Mutu Atribut Produk Mainan Edukatif (Studi Kasus: Produk ’Shofia Toys’) Yulita Veranda Usman; Budi Suharjo; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 5 No. 1 (2010): Manajemen IKM
Publisher : Institut Pertanian Bogor

Children love to play and want to know about anything in their surrounding. They need to grow and educational toys can facilitate them. The aim of this study was to improve quality performance of product attributes of Shofia Toys by analyzing its customer satisfaction. Data analysis methods that used in this study were: focus group discussion (FGD) to identify educational toy attributes; top two boxes index to measure customer satisfaction level; and gap analysis, penalty-reward analysis and diagonal analysis to analyze influential factors of customers satisfaction. CHAID analysis was used to determine which one of the product attributes to be the priority of improvement. There are 26 educational toy attributes that can be grouped into 6 quality dimensions of product, they are performance, reliability, aesthetics, conformance, durability, and serviceability. Customer satisfaction level of Shofia Toys products is 62,5% and dissatisfaction level is 1,0%. Based on the hierarchy of needs, all attributes are performance attributes, but their performance are not sufficient yet and have 19-47% of gaps between important and satisfaction level. At this time, company can do an improvement for the attibutes that related to ability to increase creativity of children; precision; durability; and smoothness of wood product. These are the priorities of quality performance improvement of Shofia Toys product attributes that can improve its customer satisfaction

Strategi Peningkatan Konsumsi Ikan di Kota Depok, Jawa Barat Nur Sokib; Nurheni Sri Palupi; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Indonesia memiliki potensi ikan yang melimpah, tetapi tidak diikuti dengan tingkat konsumsi ikan dalam negeri yang tinggi. Dalam hal ini, perilaku, persepsi dan preferensi konsumen menjadi penting untuk diketahui. Tujuan penelitian ini menganalisis pola konsumsi ikan di masyarakat, menganalisis persepsi masyarakat terhadap produk ikan, mengidentifikasi preferensi masyarakat terhadap ikan dan menyusun strategi pengembangan peningkatan konsumsi ikan. Metode dalam kajian menggunakan analisis deskriptif dan analisis logit. Responden dalam kajian berjumlah 120 responden anggota rumah tangga. Hasil kajian menunjukkan pola yang meningkat seiring dengan semakin bertambahnya usia. Pilihan konsumsi ikan dalam bentuk segar mengalami pergeseran menjadi bentuk olahan seiring dengan meningkatnya pendidikan konsumen. Preferensi masyarakat terhadap ikan secara umum menunjukkan pola preferensi yang homogen. Hasil analisis logit dan uji khi kuadrat menunjukkan bahwa hanya terdapat satu faktor yang paling dominan mempengaruhi konsumen untuk mengkonsumsi ikan, yakni usia. Strategi pengembangan produk yang perlu dilakukan adalah mendekatkan ikan segar yang bermutu baik kepada masyarakat dan pengembangan produk olahan ikan bakso ikan, nugget ikan dan ikan kaleng, pengenalan ragam produk olahan dengan media yang tepat, serta mendekatkan ikan kepada masyarakat dengan harga terjangkau

Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung Siti Kipdiyah; Musa Hubeis; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Healthy lifesyle with the slogan “Back to Nature” has become a new trend of the society. Directorate of Processing and Marketing, Ministry of Agriculture in Indonesia has initiated the program "Go Organic 2010" to improve the quality of life and the natural environment of Indonesia and to encourage the development of organic farming and sustainable competitiveness. Supply Chain Management (SCM) has represented overall management of agricultural activities which involved of processing, distribution, marketing, until the desired product to consumer. The Objectives of study included: (1) Identify the characteristics of the vegetables, the supply chain actors, and descriptive analysis of the environmental conditions in Pangalengan; (2) Identify internal and external factors; (3) The formulation of the strategy with the matrix SWOT; (4) Selection of priority strategy. The data was collected through purposive sampling technique which involving 10 respondents and 3 experts. The data used was primary and secondary data by direct interviews, questionnaires and literature study. Selection of strategic alternatives conducted using AHP. The result showed that the supply chain actors of vegetables in Pangalengan were seed suppliers, farmers, traders/collectors, the company, the seller/exporter, foreign markets, traditional market and retail/supermarket. The study showed that the safety of vegetables to consumer (score 0.336) was the main strength and the main weakness organic farming in Pangalengan was limited of financial (score 0.127). Futhermore, supporting of government was the major opportunity (score 0.127) and the major threat was uncertain of climate and weather which affected in production (score 0.144). Based on the formulation of strategic, the study obtained 7 strategy. The first and the second priority strategic related of the marketing, were expanding market/distribution to bussines partnerships (score 0.205) and researching of development in the organic vegetable’s market (score 0.180). The third alternative strategic was supporting of government (score 0.157) which retaled to supervision strategy. Moreover, the fourth and the fifth alternatives related to strategy of financial, were monitoring and overseeing prices (0.156) then strengthening of financial aspects (score 0.114). The sixth and the seventh alternatives related to production management strategy, were planning a better farming (0.107) and improving the quality, quantity and continuity of production (score 0.081).

Adopsi Teknologi Budi Daya dan Strategi Pengembangan Perkebunan Karet Rakyat di Kecamatan Teweh Tengah Kabupaten Barito Utara Nurul Huda; Budi Suharjo; Ani Suryani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Although Indonesia has the largest rubber plantation in the world, the productivity is still very low. About 85% of the plantation belongs to the majority of farmers whose adoption level of cultivation technology is still low. This study aimed to determine the internal and external characteristics that greatly affect the level of farmers' adoption of technology in rubber cultivation to come up with the formulation of development strategy in the management of rubber plantation in Teweh Tengah Sub-district, Barito Utara regency. Processing and data analysis was done by analysis of descriptive and inferential statistics using the percentage distribution tables, Chi-square statistical analysis, correspondence analysis and logit analysis. Descriptively, the technology adoption rate of rubber farmers was categorized as 54% low, 40% moderate and 6% high. A Chi-Square test showed a correlation between the level of adoption by gender, age, course/training, Information Seeking activities of cultivation technology, Extension Support, Farmer Group Support, and Government support. The analysis result of Logit Method of Stepwise showed that there were two characteristics of internal and external variables that influenced the adoption rate of rubber cultivation technology: Support of Farmer Groups and Activities of Seeking for Cultivation Technology Information. A strategy for the development of rubber plantation Management should be based on growth, strengthening and development of farmer groups. The support of farmer groups can foster the process of increasing the information and skills for farmers. Development strategy included establishment and institutional development. improvement and development of information for farmer groups.Key words: Logit Regression, Rubber Plantation, Technology Adoption, farmer group

Strategi Pemasaran Produk Mainan Anak-Anak dari Limbah Kayu PT Safira Tumbuh Berkembang Naomi Dongoran; Ma'mun Sarma; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

After year such a natural resources as wood becomes rare, so its use needs to be to the most efficient way, in line with it, wooden waste use becomes important. One of the companies which processes and makes use of the wooden waste to be children toys of economical value in Bogor is PT Safira Tumbuh Berkembang (PT STB). The research objectives are (1) to identify factors that influence a consumer’s decision making, and (2) to set a recommended marketing strategy to develop the business. The population In this research is students’ parents and teachers of 10 kindergartens in the City of Bogor. Samples were determined by purposive sampling, with consideration of easily accessible and the TK is willing to be interviewed. From each kindergarten a sample of 6 respondents comprising 3 parents and 3 teachers is taken, in order to make the total number of respondents of regarding 60 people. Data analysis method used is Thurstone, with consideration of a study conducted to explore consumer behavior in decision making. From the above analysis, the marketing strategy to do are as follows: (1) to lower the price of 9.34% of the set price, (2) To improve a new design in accordance with educational content element and bright colors combination on the toy, (3) to maintain the quality in accordance with the market segment, (4) maintain and develop the educational element content and a combination of bright colors found in children's toys as unique or characteristic of the designs produced by PT STB, (5) To develop promotion through direct interaction between sellers and the targets (personal selling) in a potential kindergarten as well as (6) To develop selling points through cooperation with children toy stores in malls/shopping centers

Co-Authors Adhi Nur Hidayat Agus Maulana Agus W. Soehadi Ahmad Fauzi Aida Vitayala Hubeis Alexander Joseph Ibnu Wibowo Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ayudya Dhiranty Bunasor Sanim Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Dini Agustina Djoko Agus Purwanto Endi rekarti Ervina Aprianti Euis Widiati Friska Sitorus Gendut Suprayitno Gendut Suprayitno Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Indarto Setiawan Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jack Absalom Soselisa Jenny Emile Paulina Marpaung Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Ma'mun Sarma Maria Tri Rahayu Mastika Wardhani Megawati Simanjuntak Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Palupi, Nurheni Sri R. Rudy Irawan Ragil Asma Saputra Rangga Jayanti Rantetoding Rikza Saifullah Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Sahara Sahara Sapta Raharja Sapta Raharja dan Maya Dwiyuni Setiadi Djohar Setiadi Djohar Setiadi Djohar Siti Kipdiyah Sumarlin, Antonius Widyatma Tantri Ryanthi Teguh Febrianto Setiawan Ujang Sumarwan Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto

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