Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen Teknologi

Can a Knowledge Sharing Platform without a Brand Community Platfrom contribute to the Brand Community Commitment? Sumarlin, Antonius Widyatma; Soehadi, Agus W; Suharjo, Budi; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2912.472 KB)

Abstract

Consumunity theory offers a view in which consumers can co-create the value in-use of the brand.  Given a platform, consumers share their tastes and buy preferences for the benefits of others adapting to their surrounding social values.  Many brand literatures address the platform as a brand community, yet there has not been any attempt to separate between the values of the brand community and the utilized spaces of knowledge sharing platform (KSP) because both platforms have been assumed to be embedded together in one platform.  The purpose of this quantitative research is to show that KSP by its distinct roles and functions other than the values of brand community can also contribute to the brand community commitment.  A sample of 600 respondents was collected with accidental sampling method at three various brand community events in Bogor and Jakarta, namely Kecap Bango Mania, Bogasari Baking Center and Ibu dan Balita of Frisian Flags.  The analytical method employed is structural equation analysis using structural equation modelling (SEM) as its tool to run the data. The result of this descriptive research shows that there is a good probability that brand community commitment can be influenced by the knowledge sharing platform alone.  This finding should be beneficial to the brand producer to consider KSP as an alternative means to have their employees involved in its activity to maintain the moral values of the brand. Keywords:  Knowledge Sharing Platform, Brand Community Commitment, Consumunity Theory, Consumer Culture Theory, Brand Community
Implementing Health Safety Environment (HSE) Process Management to Improve HSE Performance, Competitive Advantage and Financial Performance Purwanto, Agustinus Hariadi DJoko; Suharjo, Budi; Sumarwan, Ujang; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.5

Abstract

Abstract. Performance of health safety environmental (HSE) has been tightly demanded by stakeholders (customer, government, public, NGO, employee) and become essential factors of organization’s competitive advantages. High HSE performance leads to improving customer satisfaction, legitimacy and reputation from which better financial performance can be gained. In order to do that, companies must implemement HSE process management. The research aims to investigate effects of the four constructs, namely process management, HSE performance, organization’s competitive advantage and financial performance. The study uses descriptive and quantitative statistical methods involving 119 companies of which SEM is used to see linkages between factors. The testing results show that the process management gives significant positive effect to HSE performance after which it simulataneously affect significant and positively to competitive advantage but it has no significant relationship with financial performance. However, competitive advantage affect positively to financial performance. In conclusion, HSE process management improves HSE performance, which subsequently increases Competitive advantage but it does not affect financial performance. The increase of financial performance is given by competitive advantage.Key words: HSE, Performance, Competitive Advantages, Financial Performance, SEM Abstrak. Kinerja lingkungan dan keselamatan dan kesehatan kerja (LK3) telah dituntut dengan ketat oleh para pemangku kepentingan (pelanggan, pemerintah, masyarakat, LSM, karyawan) dan menjadi faktor-faktor esensial bagi keunggulan kompetitif organisasi. Untuk itu, perusahaan harus menerapkan manajemen proses LK3. Kinerja LK3 tinggi memberikan kepuasan pelanggan, legitimasi dan reputasi sehingga kinerja finansial dapat diperoleh. Penelitian ini bertujuan untuk mengamati pengaruh-pengaruh empat konstruk, yaitu Manajemen proses LK3, Kinerja LK3, Keunggulan kompetitif dan Kinerja finansial. Penelitian menggunakan metode analisa deskriptif dan kuantitatif yang meliputi 119 perusahaan dimana SEM diterapkan untuk melihat hubungan-hubungan antar faktor secara simultan. Hasil penelitian menunjukkan bahwa Manajemen proses LK3 memberikan pengaruh positif terhadap Kinerja LK3 yang selanjutnya secara simultan memberikan pengaruh positif terhadap Keunggulan kompetitif dan tidak memiliki pengaruh signifikan terhadap Kinerja finansial. Tetapi, Keunggulan kompetitif memberikan pengaruh positif terhadap Kinerja financial. Kesimpulan yang diambil adalah penerapan manajemen proses LK3 meningkatkan Kinerja LK3 yang selanjutnya meningkatkan Keunggulan kompetitif tetapi tidak mempengaruhi Kinerja finansial. Peningkatan kinerja finansial diberikan oleh keunggulan kompetitif.Kata kunci: LK3, Kinerja, Keunggulan Kompetitif, Kinerja Finansial, SEMÂ