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Agus Supriyanto
Universitas Ahmad Dahlan
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Journal : Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)

 1 
Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal Siti Khofifah; Agus Supriyanto
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 1 (2022): Januari-Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.739 KB) | DOI: 10.58431/jumpa.v15i1.187

Abstract

Consuming halal food is obligatory for every Muslim. Not only food and drinks are required but also cosmetics. Every country, especially one with a Muslim population, is expected to ensure that the goods to be used are halal-certified. The purpose of implementing a halal certificate is to provide clarity on its halal status, which can then convince consumers to buy it. The purpose of this study is to examine and analyze the effect of halal labeling, brand image, online customer reviews, celebrity endorsements and perceived advertising value on the decision to purchase halal-certified cosmetic products. This research was conducted on generation Z in Rembang Regency who had bought or used halal-certified cosmetic products. This research uses a quantitative approach with a correlation research approach, where correlation research is used to measure whether one or more variables have a relationship. The sample of this research was selected as many as 100 people using purposive sampling method through a questionnaire using the SPSS application. The data analysis techniques used are: descriptive analysis, instrument testing, traditional assumption testing, and hypothesis testing. The findings show that the purchase of halal-certified cosmetic products is significantly influenced by halal labeling, brand image, online customer evaluation, celebrity endorser, and perceived advertising value.
Co-Authors Agungbudiprabowo, Agungbudiprabowo Akhmad Abdul Hakim Alhadi, Said Amien Wahyudi Amien Wahyudi Anwar Sutoyo Arif Budi Prasetya Augusto Da Costa Aulia Miftahul Babay Baqiyatussolihat Bambang Suprihatin Bambang Suprihatin Bambang Suprihatin Budi Astuti Claudy Desya Wiretna Devita Ayu Mei Dina Dinda Aulia Dwi Putranti Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji Ediyanto Ediyanto Farhana Sabri Fera Hayani Harahap Ghufron Abdullah, Ghufron Hardi Prasetiawan Irvan Budhi Handaka Irvan Budhi Handaka, Irvan Budhi Izna Faizarahma Sajidulloh Khamid Budiman Lismadiana Lismadiana Malik Assalam Mufied Fauziah Muhammad Japar Mulawarman, Mulawarman Mungin Eddy Wibowo Mungin Eddy Wibowo Musfirah Musfirah Muyana, Siti Ni Nengah Dwi Fatmawati Noor Miyono Nurlita Hendiani Nurlita Hendiani Nurlita Hendiani Nurlita Hendiani Nurlita Hendiani Nurlita Hendiani Nurlita Hendiani Prasetiawan, Hardi Prima Suci Rohmadheny Purwadi Purwadi Purwadi Rakhmat Amir Anggeraja Rezki Perdani Sawai S Syamsudin Said Alhadi Said Alhadi Said Alhadi Salleh Amat Salsabila Imtinan Shopyan Jepri Kurniawan Shopyan Jepri Kurniawan Shopyan Jepri Kurniawan Siska Oktapiana Siti Khofifah Siti Muyana Siti Muyana Siti Nur Nafisa Siti Partini Suardiman Sitompul, Sahril Afandi Soesanto Soesanto Sri Hartini Sri Hartini Sri Hartini Sri Hartini Sri Tutur Martaningsih Sri Tutur Martaningsih Suharsimi Arikunto Sunawan Sunawan Syamsudin Syamsudin Tesa Restika Putri Ticka Herawati Azizah Tresna Fujie Latifah Ulfa Danni Rosada Waharjani Wahyu Nanda Eka Saputra, Wahyu Nanda Eka Wahyu Nila Irdasari Wahyudi, Amien Yulia Ayriza Yuliyanti Indriani Rahayu