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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Hortikultura Indonesia (JHI) Jurnal Dedikasi PREMISE LAW JURNAL BIOTROPIA - The Southeast Asian Journal of Tropical Biology Jurnal Teknik Elektro JURNAL LITIGASI (e-Journal) Jurnal Hortikultura Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Harmoni Sosial: Jurnal Pendidikan IPS Nursing News : Jurnal Ilmiah Keperawatan JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia AKSES: Jurnal Ekonomi dan Bisnis Jurisprudence Law and Justice INKUIRI : Jurnal Pendidikan IPA DE LEGA LATA: Jurnal Ilmu Hukum Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Jurnal Pertanian Agros Nagari Law Review SEIKO : Journal of Management & Business Petir Majalah Ilmiah Pengkajian Industri JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Yuridis Jurnal Ilmiah Hijau Cendekia Jurnal Kesehatan Indonesia OSEANA Jurnal Al-Dirayah Jurnal TIKOMSIN (Teknologi Informasi dan Komunikasi Sinar Nusantara) Prosiding Conference on Research and Community Services Jurnal Ekonomika dan Bisnis Unri Conference Series: Community Engagement Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Kosala : Jurnal Ilmu Kesehatan J-COSCIS : Journal of Computer Science Community Service AGRONISMA Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Jurnal Teknologi Komputer dan Informasi Berita Sedimentologi SATIN - Sains dan Teknologi Informasi MOSIRAHA : Jurnal Pengabdian Farmasi RechtIdee Jurnal Kompetitif Bisnis Jurnal Pengabdian Kesehatan Beguai Jejama Jurnal Kearsipan Technological Pedagogical Content Knowledge Equilibrium Point : Jurnal Manajemen Bisnis
Tri Handayani
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
RELEVANSI LULUSAN PERGURUAN TINGGI DALAM PENEMPATAN KERJA Supriati Supriati; Tri Handayani
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.307 KB) | DOI: 10.30871/jaba.v2i2.1121

Abstract

This study aims to determine the level of relevance of graduates in work placements and determine the relevance factors of graduates in work placements. This type of research is descriptive exploratory, the variables studied include the level of relevance of graduates is the level of job suitability obtained by graduates of the Business Administration Study Program in work placements can be seen from the population in this study are graduates (alumni) from the Business Administration Study Program totaling 369 people while the sample was taken in a proportional random sampling that the samples were taken randomly with a sample of 201 people. The questionnaire method is used to reveal data regarding competence, relevance and type of graduate work. The results in this study are the level of relevance of college graduates in work placements obtained 67.2% percentage related to the field of administration and management and 32.8% non administration and management. This proves that the relevance of college graduates in this case is the Bengkalis State Polytechnic in particular the Business Administration Study Program is already relevant (relevant) with this work placement seen from the job description (job description) in accordance with the fields of administration and management. The relevance factors of graduates with work placements are factors of job profile, competency and education level factors.
EVALUASI STRATEGI PEMASARAN USAHA TAMBAK UDANG DESA TELUK PAMBANG (STUDI KASUS KOPERASI PRODUKSI GENERASI MANDIRI) Lidya Sartika Sianturi; Tri Handayani
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3206

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran usaha tambak udang Desa Teluk Pambang dengan melihat dari aspek Strategi STP (Segmentation, Targetting, Positioning), Strategi Marketing Mix, serta Analisis SWOT. Metode yang digunakan adalah analisis deskriptif kualitatif denga teknik pengumpulan data yaitu wawancara, observasi, studi kepustakaan, dan studi dokumentasi. Kemudian data dianalisis dengan empat komponen analisis yaitu, pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Segmentasi pasar yang dilakukan adalah segmentasi geografis dengan memandang wilayah secara potensial sebagai agen, pengecer atau konsumen akhir. Selanjutnya target pasar dilakukan secara Selective Specializaton sehingga ditetapkan target agen, pengecer maupun konsumen akhir. Kemudian posisi pasar dilakukan dengan cara benefit positioning, yaitu memberikan manfaat kepada user atau pembelinya (agen), seperti memenuhi kebutuhan permintaan udang vaname, memastikan kualitas udang baik saat dibeli. Strategi marketing mix koperasi produksi generasi mandiri telah menerapkan strategi produ: kualitas produk, strategi penetapan harga bersaing, strategi saluran distribusi, serta strategi promosi: personal selling. Strategi mix yang telah dijalankan sudah memadai untuk menjadikan usaha budidaya tambak udang bersaing dan bertahan dalam segala situasi ekonomi. Namun peningkatan strategi tetap disarankan mengingat perubahan dunia bisnis yang penuh dinamika dan selalu mudah mengalami perubahan. Analisis SWOT menunjukkan potensi dan keunggulan bersaing sangat memungkinkan bisnis ini untuk digeluti oleh banyak pebisnis, namun aspek hambatan dan ancaman juga perlu dipertimbangkan untuk ditemukan solusi terbaiknya. Sebaiknya peran pemerintah juga sangat diperlukan, seperti dalam aspek birokrasi, perizinan, kebijakan ekspor yang menguntungkan usaha local. Dengan demikian hambatan dapat diminimalisir sehingga usaha ini semakin berkembang.
Co-Authors - Tugino Achmad Sholihin Alfizi Alfizi Alumni STIKES Husada Borneo Andarias Sambo Anis Sholihah Ari Sellyana Baskoro Adi Prayitno Budi Kartiwa Desyanti - Desyanti Dhomas Hatta Fudholi Dina Wahyuni Diyah Martanti Duhita Pradnya Andhanaricwari Dyah Supriatin Eri Sofiari Eva Rahmawati Farida Hallis Dyah Kusuma Febrina Sari Firawati Firzal, Yohannes Gustomo Yamistada H. Muhammad Alfa Niam Halik Indah Agustina Indah Yuni Astuti, Indah Inggit Puji Astuti Insih Wilujeng Ipung Wulandari Jessy Nopita Sari juniati P Sahat Kartika Ning Tyas Kasmawati, Henny Kenny Kanigara Octavio La Ode Muhammad Fitrawan Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lidya Sartika Sianturi Merina Pratiwi Mira Dharma Susilawati Muhammad Alfa Niam Muhammad Syamsul Arifin Muhammad Yahdi Muthia Elma Nani Heryani Nina Rahmadiliyani Nur Filzanah Nur Hanifah Nur Kharisma Amin NURFAUSIAH Priscilla Iranata Panjaitan Putranto Hari Widodo Rahma Fitri Sari Rahmat Muliadi Ratna Istiarini Rimala Sanipurnama Kindkasman Roro Ajhie Ayuningtyas Ruslina Yulaika Rustam Aji Sajidan Sajidan Septia Rani Sherly Ratih Frichesyarius Santy Adjie Siti Asmaniyah Siti Ruhima Soni Fajar Mahmud Sri Wilda Albeta STIKES Husada Borneo Sunandar Ihsan Supriati Supriati Susilawati Susilawati Suyanto Suyanto Tarwa Mustopa Teguh Susyanto Titik Irawati Wanda Hamidah Warsini - Wawan Laksito Yuly Saptomo Widiani, Esti Widodo Setiyo Wibowo Witjaksono , Yohanes Purwanto Yon Sugiarto Yudi Irawadi Yuliati, Tri Yuniria Zendrato Yuyu S. Poerba Yuzammi Yuzammi