Article Per Year (5 Year)
p-Index From 2019 - 2024
4.835
P-Index
This Author published in this journals
All Journal Journal of Language and Literature Jurnal Studi Komunikasi dan Media J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi JCES (Journal of Character Education Society) VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Journal on Education Ensiklopedia of Journal Edumaspul: Jurnal Pendidikan Communications Linguists: Journal of Linguistics and Language Teaching REiLA: Journal of Research and Innovation in Language International Journal of Business, Law, and Education LADU: Journal of Languages and Education Jurnal Sinestesia Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Daluang: Journal of Library and Information Science Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Minfo Polgan (JMP) Studies in English Language and Education Jurnal Penelitian Serambi Hukum Innovative: Journal Of Social Science Research Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Social Work and Science Education
Yasir Riady
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Komunikasi

 1 
Innovation of Marketing Media through the Creative Digital Brochure with Local Wisdom Gunawan Wiradharma; Melisa Arisanty; Yasir Riady; Khaerul Anam; Zulham Adamy
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17589

Abstract

This article discusses marketing strategies related to the services of prospective millennial students through creative digital brochures based on local wisdom for Universitas Terbuka, Indonesia. The content in the existing printed brochure does not match the characteristics of millennial students and does not yet display the locality. As a solution, digital brochures can be a new medium for presenting products offered by universities as a cutting-edge innovation. Therefore, this research was conducted to design a creative digital brochure that contains local wisdom. In-depth interviews with prospective millennial students and the marketing team were conducted to obtain appropriate design input. Comprehensive results were obtained through this research which included components, the procedure, and design of creative digital brochures that are more attractive, and persuasive, and have the potential to increase the interest of the millennial generation in choosing Universitas Terbuka. The presence of this creative digital brochure can be an alternative branding tool to persuade the wider community, especially the millennial generation who are one of the main target markets.
Co-Authors Abdul Rahman Hamid Abu Muna Almaududi Ausat Achmad Siswanto Achmad Siswanto Ahmad Jum’a Khatib Ahmad Jum’a Khatib Nur Ali Ahmad Rifki Akhmad Habibi Andy Rachman David Rindu Kurniawan Edward Zubir Frans Sudirjo Gunawan Wiradharma Habizar Habizar Hamdi Riady Hamdi Riady Hana Hanifah HERI FATHURAHMAN Hizbul Khootimah Az Zaakiyyah Hizbul Khootimah Azzaakiyyah Ika Seviani Puji Lestari Imam Gozali Imam Santosa Isma Dwi Fiani K. Y.S. Putri Khaerul Anam Kurnia Endah Riana M. Firman Karim Mardi Adam Mario Aditya Prasetyo Martini Martini Massang, Berdinata Masyrisal Miliani Meirani Harsasi Melisa Arisanty Melisa Arisanty Melissa Arisanty Milde Wahyu Milde Wahyu Mochamad Priono Muhammad Ade Kurnia Harahap Muhammad Fauzan Muhammad Wahyudi Mukhtar Efendi Nailul Husna Nia Pujiawati Nirdukita Ratnawati Nofirman Nofirman Nour Awni Albelbisi Putri Nurtria Rahmat Budiman Rendy Pribadi Riko Mersandro Permana Robiansyah, Anton Rosikin Rosikin Roy Valiant Salomo Siminto Siti Fatimah Sri Maulidia Permatasari Sri Sukatmi Suherlan Suherlan, Suherlan Syamsu Rijal Titi Satri Wahyuni Tsani Sylvana Turki Mesfer Alqahtani Unggul Utan Sufandi Yesi Andriani Yulian Purnama Zulham Adamy Zumiarti Zumiarti