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All Journal Journal of Language and Literature Jurnal Studi Komunikasi dan Media J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi JCES (Journal of Character Education Society) VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Journal on Education Ensiklopedia of Journal Edumaspul: Jurnal Pendidikan Communications Linguists: Journal of Linguistics and Language Teaching REiLA: Journal of Research and Innovation in Language International Journal of Business, Law, and Education LADU: Journal of Languages and Education Jurnal Sinestesia Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Daluang: Journal of Library and Information Science Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Minfo Polgan (JMP) Studies in English Language and Education Jurnal Penelitian Serambi Hukum Innovative: Journal Of Social Science Research Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Social Work and Science Education
Yasir Riady
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

 1 
The Role of ChatGPT in Enabling MSMEs to Compete in the Digital Age Abu Muna Almaududi Ausat; Hizbul Khootimah Azzaakiyyah; Riko Mersandro Permana; Yasir Riady; Suherlan Suherlan
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.346

Abstract

SMEs are considered the backbone of the economy as they make significant contributions in creating jobs and building local economies. However, SMEs often face various challenges, especially in facing the digital era. This study aims to identify the role of ChatGPT in facilitating SMEs to compete in the digital era and evaluate the impact of using ChatGPT on the business performance of SMEs. This research is qualitative in nature. The methodology used to collect data included attentive listening and careful documentation of relevant information, which was then subjected to analytical procedures such as data reduction, data display, and conclusion drawing. The study results arrive at the conclusion that in the ever-evolving digital era, MSME players need to be able to compete with large businesses in utilising information technology and harnessing the benefits that such technology provides. ChatGPT can assist MSMEs in increasing their digital presence, optimising marketing efforts, and developing more effective marketing strategies.
ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age Frans Sudirjo; Abu Muna Almaududi Ausat; Syamsu Rijal; Yasir Riady; Suherlan Suherlan
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.347

Abstract

The use of ICT has become an important requirement for all sectors, including MSMEs. Effective and efficient communication is critical to the success of MSMEs in competing in an increasingly tight and dynamic market through ChatGPT. This study aims to examine the potential of ChatGPT in improving the communication efficiency of MSMEs. The focus of this study is primarily qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis included data reduction, visualization, and inference. The study arrived at the conclusion that the utilisation of artificial intelligence technologies such as ChatGPT can provide great benefits to MSMEs in improving communication efficiency and overall business management. In the growing digital era, the use of artificial intelligence technology can be a competitive advantage for MSMEs in developing their business.
Co-Authors Abdul Rahman Hamid Abu Muna Almaududi Ausat Achmad Siswanto Achmad Siswanto Ahmad Jum’a Khatib Ahmad Jum’a Khatib Nur Ali Ahmad Rifki Akhmad Habibi Andy Rachman David Rindu Kurniawan Edward Zubir Frans Sudirjo Gunawan Wiradharma Habizar Habizar Hamdi Riady Hamdi Riady Hana Hanifah HERI FATHURAHMAN Hizbul Khootimah Az Zaakiyyah Hizbul Khootimah Azzaakiyyah Ika Seviani Puji Lestari Imam Gozali Imam Santosa Isma Dwi Fiani K. Y.S. Putri Khaerul Anam Kurnia Endah Riana M. Firman Karim Mardi Adam Mario Aditya Prasetyo Martini Martini Massang, Berdinata Masyrisal Miliani Meirani Harsasi Melisa Arisanty Melisa Arisanty Melissa Arisanty Milde Wahyu Milde Wahyu Mochamad Priono Muhammad Ade Kurnia Harahap Muhammad Fauzan Muhammad Wahyudi Mukhtar Efendi Nailul Husna Nia Pujiawati Nirdukita Ratnawati Nofirman Nofirman Nour Awni Albelbisi Putri Nurtria Rahmat Budiman Rendy Pribadi Riko Mersandro Permana Robiansyah, Anton Rosikin Rosikin Roy Valiant Salomo Siminto Siti Fatimah Sri Maulidia Permatasari Sri Sukatmi Suherlan Suherlan, Suherlan Syamsu Rijal Titi Satri Wahyuni Tsani Sylvana Turki Mesfer Alqahtani Unggul Utan Sufandi Yesi Andriani Yulian Purnama Zulham Adamy Zumiarti Zumiarti