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IMPLEMENTATION OF DIGITAL MARKETING ON SMALL AND MEDIUM ENTERPRISES Rini Hakimi; Widya Fitriana; Rika Hariance
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.15

Information and communication technology advancement can transform traditional marketing into internet-based marketing. Marketing digitalization was initially more researched in large companies but was still limited in digital marketing research in SMEs. This study aims to close a knowledge gap to describe the implementation of digital marketing in SMEs and analyze the impact on SME performance. This study used 184 samples of SMEs in West Sumatra. Research variables include entrepreneur aspects, business aspects and infrastructure aspects. The data were analyzed using descriptive and binary logits. The findings show that gender and firm size significantly influence how well digital marketing is used in SMEs. Women entrepreneurs more intensively use social media for digital marketing activities, but limited resources and infrastructure cause SMEs more limited opportunities to adopt digital marketing.

PENYULUHAN PENINGKATAN KUALITAS MUTU TANAMAN KOPI ROBUSTA PADA KUPS PAYUANG SIRUKAM KECAMATAN PAYUNG SEKAKI KABUPATEN SOLOK Rika Hariance; Rini Hakimi; Nuraini Budi Astuti; Rian Hidayat; Yulinda Yulinda
Jurnal Hilirisasi IPTEKS Vol 6 No 3 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i3.676

The Social Economics Department of the Faculty of Agriculture initiated an academic partnership with KKI Warsi in implementing MBKM learning, research and community service. The purpose of this collaboration is in an effort to improve the quality of learning at the University and as a bridge for the transfer of knowledge from the university to the whole community as a form of the tri dharma of higher education. This community service activity was carried out at the KUPS Payung Sirukam social forestry group located in Nagari Sirukam, Payung Sekaki District, Solok Regency which was fostered by KKI Warsi. This service was carried out because the Robusta coffee plant in Nagari Sirukam is a plant that is still a legacy from the Dutch colonial period, where the cultivation process was not carried out intensively by farmers. This cultivation problem affects the quality of coffee. Thus, it is necessary to conduct counseling on Robusta coffee cultivation to farmers who are members of KUPS Payung Sirukam. From this counseling, farmers gain knowledge about good quality coffee beans, the maintenance process through good coffee cultivation patterns, and how to vegetatively rejuvenate coffee seedlings. Rejuvenation of coffee plants is one of the efforts that can be made in order to produce coffee plants that are the same as the main plants to maintain the quality of the sirukam coffee and shorten the harvesting life of the plants.

ANALISIS USAHATANI PADI VARIETAS ANAK DARO DI NAGARI CUPAK KABUPATEN SOLOK Azizah Saria; Lora Triana; Rini Hakimi
Agros Journal of Agriculture Science Vol 25, No 4 (2023): edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i4.3474

This research aims to (1) describe the cultivation of the Anak Daro variety of rice in Nagari Cupak, Gunung Talang District, Solok Regency, (2) analyze the income and profits of the Anak Daro variety rice farming in Nagari Cupak, Gunung Talang District, Solok Regency. The research was conducted in May-June 2023 in Nagari Cupak, Gunung Talang District. The research method used was a survey method with direct interviews with farmers guided by a questionnaire. The sample collection method used was simple random sampling with a sample size of 30 Anak Daro rice farmers. The results of the research show that there are cultivation techniques used by farmers that are not in accordance with the rice farming literature. Rice production produced by farmers was 4,555 kg/ha. The average total costs incurred by farmers are IDR 23,182,887/ha/MT, with an average income of IDR 33,400,171/ha/MT, and the profits obtained are IDR 10,217,285/ha/MT. The R/C value is 1.46. From the research results, farmers should pay more attention to cultivation techniques that are in accordance with the literature so that production can be increased, and agricultural extension assistance is needed for farmers. Keywords: Rice farming, anak daro varieties, profits INTISARIPenelitian ini bertujuan untuk (1) mendeskripsikan budidaya tanaman padi varietas anak daro di Nagari Cupak Kecamatan Gunung Talang Kabupaten Solok, (2) menganalisis pendapatan dan keuntungan usahatani padi varietas anak daro di Nagari Cupak Kecamatan Gunung Talang Kabupaten Solok. Penelitian dilakukan pada bulan Mei-Juni 2023 di Nagari Cupak Kecamatan Gunung Talang. Metode penelitian yang digunakan adalah metode survei dengan wawancara langsung kepada petani dengan panduan kuesioner. Metode pengumpulan sampel yang digunakan adalah simple random sampling dengan jumlah sampel 30 orang petani padi jenis anak daro. Hasil penelitian menunjukkan masih ada teknik budidaya yang dilakukan petani yang tidak sesuai dengan dengan literatur usahatani padi. Produksi padi yang dihasilkan petani sebanyak 4.555 kg/Ha. Total biaya rata-rata yang dikeluarkan petani sebesar Rp 23.182.887/ha/MT, dengan penerimaan rata-rata sebesar Rp 33.400.171/Ha/MT, dan keuntungan yang didapat sebesar Rp 10.217.285/ha/MT. Nilai R/C senilai 1,46. Dari hasil penelitian, sebaiknya petani lebih memperhatikan teknis budidaya yang sesuai dengan literatur agar produksi dapat ditingkatkan, dan perlu pendampingan penyuluh pertanian bagi petani. Kata Kunci : Usahatani padi, varietas anak daro, keuntungan

ANALISIS TATANIAGA CABAI MERAH (CAPSICUM ANNUM L) DI KECAMATAN RANAH PESISIR, KABUPATEN PESISIR SELATAN Rini Hakimi; Fania Handayani; Rika Hariance
Journal of Integrated Agribusiness Vol 5 No 2 (2023): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v5i2.3922

An efficient agricultural commodity trade system can increase the income of farmers. This study aims to describe the channels and functions of the trading system by each institution as well as to analyze the trading system margin, the share received by farmers, and the efficiency of the red chili marketing channel in Ranah Pesisir District, Pesisir Selatan Regency. The method used is a qualitative and quantitative descriptive method where the data collection uses a survey method. The results showed that the red chili marketing channel pattern uses intermediary traders. That are collectors and retailers. The marketing function performed by farmers and red chili collectors/retailers consists of exchange, physical, and facility functions. The trading system margin on channel one is smaller compared to channel two. The percentage share of the price farmers receive in channel one is higher than in channel two. Channel one is more efficient than channel two. Trading administration institutions must pay attention to the physical function (transportation, storage, and packaging) of distributing red chilies to maintain their quality of red chilies.

ANALISIS USAHA PADA USAHA TAHU ATB/RTB DI KECAMATAN KURANJI KOTA PADANG Aldi Prayoga; Rini Hakimi; Yuerlita Yuerlita
Agros Journal of Agriculture Science Vol 25, No 4 (2023): edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to describe the ATB/RTB tofu business profile and analyze profit and break-even points. This study uses a descriptive method with the type of case study research and financial calculations using the variable costing method. The data used are primary data and secondary data. Data was collected through direct interviews with business leaders tofu ATB/RTB and literature related to research. The results showed that the ATB/RTB tofu business made a profit in the July 2022 period of IDR 7,325,394,-. Based on the break-even point analysis in the ATB/RTB tofu business for July 2022, a break-even quantity of 69,935.8 pieces was obtained with break-even sales of Rp. 69,969,447,-. The results showed that the ATB/RTB tofu business was already above the break-even point. This research recommends that ATB/RTB tofu businesses improve the promotion method further so that all products offered are absorbed by the market and carry out financial records by good and correct accounting records. Keywords: Business Analysis, Tofu, Profile, Profit, Break-even Point INTISARIPenelitian ini bertujuan untuk mendeskripsikan profil usaha tahu ATB/RTB yang meliputi gambaran umum usaha, aspek operasional, aspek pemasaran dan aspek keuangan serta mengetahui keuntungan dan titik impas usaha. Penelitian ini menggunakan metode deskriptif dengan jenis penelitian studi kasus dan perhitungan keuangan menggunakan metode variable costing. Data yang digunakan adalah data primer dan data sekunder. Pengumpulan data dilakukan dengan cara wawancara langsung dengan pimpinan usaha tahu ATB/RTB serta literatur yang berkaitan dengan penelitian. Hasil penelitian menunjukkan bahwa usaha tahu ATB/RTB memperoleh keuntungan pada periode Juli 2022 sebesar Rp 7.325.394,-. Berdasarkan analisis titik impas pada usaha usaha tahu ATB/RTB periode Juli 2022, diperoleh impas kuantitas sebanyak 69.935,8 potong dengan impas penjualan Rp 69.969.447,-. Hasil penelitian menunjukkan bahwa usaha usaha tahu ATB/RTB sudah berada diatas titik impas. Disarankan kepada pihak usaha usaha tahu ATB/RTB lebih meningkatkan cara promosi agar semua produk yang ditawarkan terserap oleh pasar dan melakukan pencatatan keuangan sesuai dengan kaidah pencatatan akuntansi yang baik dan benar. Kata kunci: Analisis Usaha, Usaha Tahu, Profil, Keuntungan, Titik Impas

Penguatan Manajemen Produksi dengan Penerapan Konsep 3R (Recycle, Reduce and Reuse) pada Agroindustri Makanan Ringan di Kelurahan Lubuk Minturun, Kota Padang Rini Hakimi; Rika Hariance; Syahyana Raesi; Rusyja Rustam; Rina Sari; Vonny Indah Mutiara; Zednita Azriani; Widya Fitriana; Dian Hafizah; Ifdal Ifdal; Cipta Budiman; Yusmarni Yusmarni; Afrianingsih Afrianingsih; Daddy Budiman
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.616-624.2023

Snack food agro-industry is a potential agribusiness to be developed. Agro-industrial activities produce fresh waste that has yet to be utilized. This waste is in the form of organic solid and liquid waste. Waste left or disposed of will result in pollution. The solution to solve these problems is that waste can be recycled, reduced, and reused, named the 3R concept. This community activity involved advanced service methods, including education and demonstrations to apply the 3R concept for waste—further, the activity team also handovers decomposers and some useful equipment’s for making compost. About ten snack agro-industries attended this service activity. The extension service has provided an understanding to the snack agro-industry regarding implementing 3R and alternatives to reduce the amount of their fresh waste. Demonstrations were related to recycling solid waste into compost and assembling filtering equipment to purify liquid waste. This agro-industry counselling needs to be sustained to consistently apply the 3R concept in the production activities carried out.

FARMING ANALYSIS OF RED CHILI IN SOLOK REGENCY Rusda Khairat; Rini Hakimi; Rahmat Syahni; Ira Wahyuni Syarfi; Muhammad Hendri
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3759

Farming analysis is important to determine the allocation of resource use on a farm. This research aims to describe the implementation of red chili cultivation techniques and analyze the income and profits of red chili farming in Lembah Gumanti District, Solok Regency. The method used in this research is the descriptive method. The number of samples is determined by quota, while the sampling method is purposive. The research results show that farmers carry out chili cultivation after shallot cultivation. Cultivation techniques begin with land processing (only repairing the beds), planting, weeding, inserting, installing stakes, fertilizing, controlling pests and diseases, harvesting, and post-harvest. Income analysis shows an average income of IDR 52,553,499.10/Land area/Planting Season or IDR 153,541,311.14/ha/Planting Season with a profit of IDR 39,570,967.01/Land area/Planting Season or IDR 89,884,691.45/ha/Planting Season. Farming efficiency through the R/C ratio obtains profitable results of IDR 2.046 from each unit of input used in red chili farming. It shows that red chili farming is worth pursuing. Keywords: Farming, red chilies, cultivation techniques, income, profits INTISARIAnalisis usahatani penting dilakukan untuk mengetahui alokasi penggunaan sumberdaya pada sebuah usahatani. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan teknik budidaya cabai merah dan menganalisis pendapatan serta keuntungan pada usahatani cabai merah di Kecamatan Lembah Gumanti Kabupaten Solok. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Jumlah sampel ditetapkan secara kuota, sedangkan metode pengambilan sampelnya secara purposive. Hasil penelitian menunjukkan bahwa budidaya cabai dilakukan petani setelah budidaya bawang merah. Teknik budidaya diawali dengan pengolahan lahan (hanya memperbaiki bedengan), penanaman, penyiangan, penyisipan, pemasangan ajir, pemupukan, pengendalian hama dan penyakit, panen dan pasca panen. Analisis pendapatan memperlihatkan pendapatan rata-rata sebesar Rp 52.553.499,10/LL/MT atau Rp 153.541.311,14/ha/MT dengan keuntungan sebesar Rp 39.570.967,01/LL/MT atau Rp 89.884.691,45/ha/MT. Efisiensi usahatani melalui R/C ratio mendapatkan hasil yang menguntungkan yaitu sebesar 2,046 rupiah dari setiap satuan input yang digunakan dalam usahatani cabai merah. Hal ini memperlihatkan bahwa usahatani cabai merah layak untuk diusahakan. Kata kata Kunci: Usahatani, cabai merah, teknik budidaya, pendapatan, keuntungan

FARMING ANALYSIS OF RED CHILI IN SOLOK REGENCY Rusda Khairat; Rini Hakimi; Rahmat Syahni; Ira Wahyuni Syarfi; Muhammad Hendri
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3883

Farming analysis is important to determine the allocation of resource use on a farm. This research aims to describe the implementation of red chili cultivation techniques and analyze the income and profits of red chili farming in Lembah Gumanti District, Solok Regency. The method used in this research is the descriptive method. The number of samples is determined by quota, while the sampling method is purposive. The research results show that farmers carry out chili cultivation after shallot cultivation. Cultivation techniques begin with land processing (only repairing the beds), planting, weeding, inserting, installing stakes, fertilizing, controlling pests and diseases, harvesting, and post-harvest. Income analysis shows an average income of IDR 52,553,499.10/Land area/Planting Season or IDR 153,541,311.14/ha/Planting Season with a profit of IDR 39,570,967.01/Land area/Planting Season or IDR 89,884,691.45/ha/Planting Season. Farming efficiency through the R/C ratio obtains profitable results of IDR 2.046 from each unit of input used in red chili farming. It shows that red chili farming is worth pursuing. Keywords: Farming, red chilies, cultivation techniques, income, profits INTISARIAnalisis usahatani penting dilakukan untuk mengetahui alokasi penggunaan sumberdaya pada sebuah usahatani. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan teknik budidaya cabai merah dan menganalisis pendapatan serta keuntungan pada usahatani cabai merah di Kecamatan Lembah Gumanti Kabupaten Solok. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Jumlah sampel ditetapkan secara kuota, sedangkan metode pengambilan sampelnya secara purposive. Hasil penelitian menunjukkan bahwa budidaya cabai dilakukan petani setelah budidaya bawang merah. Teknik budidaya diawali dengan pengolahan lahan (hanya memperbaiki bedengan), penanaman, penyiangan, penyisipan, pemasangan ajir, pemupukan, pengendalian hama dan penyakit, panen dan pasca panen. Analisis pendapatan memperlihatkan pendapatan rata-rata sebesar Rp 52.553.499,10/LL/MT atau Rp 153.541.311,14/ha/MT dengan keuntungan sebesar Rp 39.570.967,01/LL/MT atau Rp 89.884.691,45/ha/MT. Efisiensi usahatani melalui R/C ratio mendapatkan hasil yang menguntungkan yaitu sebesar 2,046 rupiah dari setiap satuan input yang digunakan dalam usahatani cabai merah. Hal ini memperlihatkan bahwa usahatani cabai merah layak untuk diusahakan. Kata kata Kunci: Usahatani, cabai merah, teknik budidaya, pendapatan, keuntungan

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