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All Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Komputer dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Continuous Education : Journal of Science and Research JCDD Mejuajua SANISA: Jurnal Kreativitas Mahasiswa Hukum JIFI (Jurnal Ilmiah Farmasi Imelda) Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Tsaqofah: Jurnal Penelitian Guru Indonesia YASIN: Jurnal Pendidikan dan Sosial Budaya Publicness: Journal of Public Administration Studies Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) JAKTABANGUN: Jurnal Akuntansi dan Pembangunan SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Riset Informasi Kesehatan Sahabat Sosial: Jurnal Pengabdian Masyarakat Jurnal Motivasi Pendidikan dan Bahasa Jurnal Yudistira: Publikasi Riset Ilmu Pendidikan dan Bahasa Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Grimsa Journal of Science Engineering and Technology
Ainun Mardiah
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Motivasi Pendidikan dan Bahasa

 1 
Pengumuman Layanan Publik Winda Kustiawan; Melja Ramadhan; Lulu Ul Jannah; Inayah Sajida; Ainun Mardiah; Muhammad Ibnu Thariq; Siti Auliza
Jurnal Motivasi Pendidikan dan Bahasa Vol. 2 No. 3 (2024): September : Jurnal Motivasi Pendidikan dan Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpb-widyakarya.v2i3.3871

Abstract

Public Service Announcements (PSA), commonly known as Public Service Advertisements (PSAs), are promotional strategies used in social marketing activities. Like commercial advertisements, the effectiveness of PSAs is crucial in changing target behaviors according to social marketing goals. Therefore, creative strategies in crafting persuasive messages and media placement are essential. Public service announcements serve as a medium for delivering social messages to the public, conveying information, and raising awareness about specific issues. This study employs a literature review method to understand relevant theories. Public service announcements play a significant role in increasing public awareness and are part of pragmatic discourse with illocutionary speech acts. The history of PSAs dates back to 1942 in the United States and has developed in Indonesia since 1968. Types of PSAs include corporate and political advertisements. PSA provide benefits such as raising awareness of social issues, providing education, fostering solidarity, and addressing existing problems. Examples of PSAs include reducing plastic usage, highlighting the dangers of smoking, environmental protection, corruption prevention, health protocol adherence, and drug abuse prevention.
Co-Authors Adam, Sherly Adelina Br. Sembiring Adrian Agus Saputra, Irham Agustina , Ika Aida Silfia Al-Qadri, M. Sholehuddin Alghozi, Alan Alifudin Anjas Sukmaningsih Apsyara, Tamara Arsyad, Rifqi Qardhawi Asio Asio, Asio Asnur, Syamfitriani Atika Azzahra Aulia Kamal Auliza, Siti Avisha Ladyana Fitri Ayuningtyas, Indah Beby Melati Budi Utami CINDY CINDY Cut Aja Nuraskin Dalimunthe, Novia Irawan Damayanti, Wan Mediasari Dhirah, Ulfa Husna Eliza Eliza Elnovreny, Jane Fadillah, Ayu Nur Farid Setiawan, Farid Firdaus, Rayyan Fitri, Sari Fitriani, Resti Gunawan Ibnu Thariq, Muhammad Ika Yuniwati, Ika Ilham Saputra Inayah Sajida Juni Sahla Nasution Kartini Kartini Kartini, Riska Khaerudin Khaerudin Khairunnisa Khairunnisa Kustiawan, Winda Leli Arnita Lulu Ul Jannah Lussy Iskandriyani Majmudin, Ahmad Manna Wassalwa Masyitah , Sri Melja Ramadhan Melna Mia Aina Mia Amalia Miftahul Jannah Muhammad Ibnu Thariq Muhammad Rizki Musaidah, Musaidah Nabila Suhaila Lubis Nst , Halimatussa'diyah Nur Salamah Nurhidayati, Lailiana Garna Oksi Trijayanti Patty, Jetty Martje Permana, Rama Sandy Qhintara, Alika Faza Ramadhan, Melja Ratna Dewi Reca Reca Rejeki, Desi Sri Rizaldi Safitri, Loli Sahidu, Arifuddin Sajida, Inayah Sallo, Andi Kamal M. Samosir, Sri Rezeki Sembiring, Tamaulina Br. Siagian, Hartika Samgryce Siti Auliza Siti Zahra Sori Monang Sukarsih Sukarsih, Sukarsih Syahrul , Syahrul Taslim Sjah, Taslim Trisna Frianto , Herri Trisna Pratiwi Hasibuan Try Suci Prastiwi Ul Jannah, Lulu Vina Anggia Nastitie Ariawan Wahyu Kristiningrum Winda Kustiawan Yenni Elizah Yuli Deliyanti Yuli Rohmiyati