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All Journal International Journal of Artificial Intelligence Research Journal on Education Jurnal Mantik Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Jurnal Transportasi, Logistik, dan Aviasi (JTLA) Premium: Insurance Business Journal Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Community Services (AJCS) Jurnal Manajemen Bisnis Kewirausahaan (JUMBIWIRA) International Journal of Business and Applied Economics (IJBAE) International Journal of Integrative Sciences
Susanto, Primadi Candra
Institut Transportasi Dan Logistik Trisakti, Jakarta, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Jurnal Multidisiplin Madani (MUDIMA)

 1 
Analysis of the Role of Product Quality and Brand Image on the Purchase Decision of Customers of Shoes Products in Jakarta Hendy Tannady; Primadi Candra Susanto; M. Arif Hernawan; Lilik Suryaningsih; Josua Panatap Soehaditama
Jurnal Multidisiplin Madani Vol. 3 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i2.2378

Abstract

The purpose of this study was to determine and analyze the effect of brand image on the decision to purchase Vans brand shoes. The second is to find out and analyze the influence of product quality on purchasing decisions for Vans brand shoes. The quantitative method is the preferred approach in this research. Researchers collected data through questionnaires. The population in this research are people who have bought Vans shoes in Jakarta. Determination of the sample used is a non-probability sampling technique with purposive sampling method. The sample used was 150 respondents with the criteria of respondents who owned and experienced the quality of Vans shoes. The conclusion of the study is that brand image variables have a significant effect on shoe purchasing decisions. The product quality variable has a significant effect on the decision to buy shoes
Co-Authors Ade Onny Siagian ADE RISNA SARI Aep Saefullah Aisyah Rahmawati Akhmad Ramli Antonius Ary Setyawan Arief Nuryana Aswanti Setyawati Aswanti Setyawati Aswanti Setyawati, Aswanti Bambang Karsono Bekti Setiadi Budi Aji Purwoko Budi Hariono Dedi Setiadi Deny J. Najoan desi kristanti, desi Dewi Susita Diah Afrianti Rahayu Erni Pratiwi Perwitasari Euis Saribanon, Euis Firstianty Wahyuhening Fibriany Fitria Khasanah Hapzi Ali Hartono Hartono Hartono Hartono Hendy Tannady Henky Hendrawan Henny Tannady Tan Hermawan, Mochamad Arif Hidayat , Wastam Wahyu Hillman Mushaddiq Suaidy Ilham Arief Irwan Chairuddin Istianingsih Sastrodiharjo, Istianingsih Iwan Henri Kusnadi Josua Panatap Soehaditama Khamaludin, Khamaludin Lilik Suryaningsih Lis Lesmini M. Arif Hernawan Magdalena Magdalena Muhammad Iqbal Fajri Muhammad Iqbal Firdaus Muhammad Nurman Ruslani Muhammad Thamrin AR Muhammad Zainuddin Naik Henokh Parmenas Naik Henokh Parmenas Naik Henokh Parmenas Naik Henokh Parmenas Ni Nyoman Sawitri Nuraeni Nuraeni Rachmat Pramukty Revi Sesario Reza Fauzi Jaya Sakti Ryan Firdiansyah Suryawan Ryan Firdiansyah Suryawan Ryan Firdiansyah Suryawan Ryan Firdiansyah Suryawan Salehan Salehan Sarinah Sihombing Shaqina Nuruly Siera Syailendra Simon Gultom Sirait, David Pandapotan Siti Hafnidar Harun Sri Rahayu Sugeng Suroso Sugeng Suroso Tri Mulyani Setyowati Tri Widyastuti Wenny Desty Febrian Wheny Khristianto Widjayanti, Carolina Ety Yayat Suharyat Yohanes Totok Suyoto Yosi Pahala Yosi Pahala Yulianti Keke Yuwono D Sucipto Zahara Tussoleha Rony Zul Asman