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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen Milang Journal of Mathematics and Its Applications
Budi Suharjo
Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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EFEKTIVITAS PROMOSI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TOKO RITEL PRODUK SUSU CAIR PT. FRISIAN FLAG INDONESIA Andreas Setya Nugraha; Budi Suharjo; Sahara Sahara
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 1 No. 2 (2015): JABM Vol. 1 No. 2 Desember 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.1.2.88

Abstract

Company should be able to formulate a good strategy to win the competition; one of the strategies formulated is promotion. Promotion required by the company that aims to meet the needs and desires of consumers are more critical today. This study aimed to identify the type of promotion that necessitated retail stores in taking decisions in selling liquid milk products and to analyze the effectiveness of the promotion of liquid milk products which have been granted to retail store. Data collection begins with the collection profile of respondents, in this case is a retail store that has become the company's customers. Data were collected through interviews using a questionnaire. Sampling was done by determining the retail store which has become the company's customer base and measured by turnover or size of the average purchase in six months, as well as loyalty program participants. The way the sampling is done with a technique called stratification total of 120 respondents participated in this survey. The analytical method used in this research is the analysis of the correspondence, thurstone, and chi-square test. Correspondence analysis in this study is used to detect the proximity of a given brand with promotion. Thurstone analysis was used in assessing the importance of this type of promotion. The attributes measured in order of priority and the desired level of importance of each respondent. Chi-Square test is a correlation test that aims to identify the relationship between variables.Keywords: promotion, retail, correspondence, thurstone, chi-squareABSTRAKPerusahaan harus mampu merumuskan strategi yang baik untuk memenangkan persaingan, salah satu strategi dirumuskan adalah promosi. Promosi yang dibutuhkan oleh perusahaan yang bertujuan untuk memenuhi kebutuhan dan keinginan konsumen yang lebih kritis saat ini. Penelitian ini bertujuan untuk mengidentifikasi jenis promosi yang dipentingkan toko ritel dalam mengambil keputusan dalam menjual produk susu cair dan untuk menganalisis efektivitas promosi produk susu cair yang telah diberikan ke toko-toko ritel. Pengumpulan data dimulai dengan pengumpulan profil responden, dalam hal ini adalah toko ritel yang telah menjadi pelanggan perusahaan. Data dikumpulkan melalui wawancara dengan menggunakan kuesioner. Pengambilan sampel dilakukan dengan cara menentukan toko ritel yang sudah menjadi customer base perusahaan dan diukur berdasarkan omset atau besarnya rata-rata pembelian dalam enam bulan, serta sebagai peserta program loyalty. Cara pengambilan sampel yang dilakukan ini dinamakan dengan teknik stratifikasi total 120 responden yang berpartisipasi dalam survei ini. Metode analisis yang digunakan dalam penelitian ini adalah analisis korespondensi, thurstone, dan chi-square test. Analisis korespondensi pada penelitian ini digunakan untuk mengetahui adanya kedekatan merek dengan promosi yang diberikan. Analisis thurstone dipergunakan dalam menilai tingkat kepentingan dari jenis promosi. Atribut tersebut diukur berdasarkan urutan prioritas dan tingkat kepentingan yang diinginkan dari setiap responden. Uji Chi-Square merupakan uji korelasi yang bertujuan untuk mengidentifikasi hubungan antar variabel.Kata kunci: promosi, ritel, korespondensi, thurstone, chi-square
PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMILIHAN MEREK SEPEDA MOTOR Tantri Ryanthi; Budi Suharjo; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 1 (2016): JABM Vol. 2 No. 1, Januari 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.1.23

Abstract

This study was conducted to identify factors that affect the promotion of the consumers in making the decision to choose the motorcycle brand and to measure how large the contribution is to the promotion of consumer purchasing decisions. This study used Thurstone, correspondence analysis and Structural Equation Model (SEM) analysis method to obtain the expected results. About 106 respondents representing consumers were interviewed directly by using a structured questionnaire. The results showed that consumers are more interested in the factors associated with the products, prices and after sales service in choosing a brand of motorcycles. Based on the results of the study, contributions to promotion among other 7P marketing mix provide the most minor influence on the purchase decision of motorcycle. To find out how to examine the decision-making process, this study used the theory of decision-making process as the basis of research framework that stated consumers go through several stages in the decision-making process which consists of needs recognition, information finding, evaluation of alternatives, and eventually the act of purchase. Keywords: promotion, motorcycle, correspondence, Thurstone, SEM, recommendation
Elemen-elemen Sistem Manajemen Lingkungan Keselamatan dan Kesehatan Kerja (SMLK3) untuk Bisnis Berkelanjutan Mastika Wardhani; Budi Suharjo; Setiadi Djohar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.119

Abstract

This study aimed to analyze the relationship among the elements of management commitment, operational controls and human resource competencies in the occupational environmental, safety, and health management systems (ESHMS) in the XYZ Group. The secondary data were obtained from the company archives and judgmental sampling was used against the 100 expert respondents to obtain the primary data. Descriptive analysis and structural equation modelling (SEM) were used for data analysis method. The results showed that management commitment element significantly influences the company operational control and human resource competencies, and the operational control elements significantly influences the human resource competencies.Keywords: ESHMS, management commitment, operational controls and human resource competencies, SEM
MINAT KEPEMILIKAN KARTU KREDIT (STUDI KASUS KOTA BOGOR) Bunga Ayu Lestari; Budi Suharjo; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.143

Abstract

The growth of the credit card ownership in 2014 is not suitable with the projection of Bank Indonesia (BI).  This issue influences the program of the government regarding cash leash society and the effectiveness of BI’s regulation on credit card.  It is not clear whether the growth is from the new credit card owners or the existing owners.  This is possible because the marketers often offer the credit card to existing owners who have already credit cards.  The objective of the research is to analyze the factors of the people’s interest in possessing a credit card in Bogor.  The analysis used is Planned Behavior Theory, statistical analysis and structural equation modeling (SEM).  The result shows that only 17% of the people are interested in owning a credit card.  Based on the statistical analysis using SEM shows that behavior, norm, and controlling behavior are significant and positive to the owning of the credit card.  The behavior control through indicators presented  fewer people using credit card in the environment of consumer is a determinant  factor in influencing the interest on ownership of the credit card.Keywords: theory planned behavior (TPB), consumer behavior, SEM credit cardAbstrakPertumbuhan kepemilikan kartu kredit sepanjang tahun 2014 tidak sesuai dengan proyeksi Bank Indonesia (BI). Hal ini tentunya berdampak pada program pemerintah mengenai cash lessh society dan keefektifan peraturan BI terkait kartu kredit. Selain itu, belum diketahui juga secara pasti pertumbuhan tersebut datang dari pemilik baru atau justru pengguna eksisting. Hal ini dimungkinkan karena pihak marketing umumnya memasarkan kartu kredit pada nasabah yang sebelumnya telah memiliki kartu kredit. Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang menentukan minat seseorang dalam memiliki kartu kredit dengan mengambil studi kasus kota Bogor. Analisis yang digunakan dalam penelitian ini adalah  Model Teori Planned Behavior (TPB), analisis statistik, dan structural equation modeling (SEM). Hasil penelitian penunjukkan minat kepemilikan kartu kredit hanya sebesar 17%. Berdasarkan analisis statistik dengan SEM menunjukkan bahwa sikap, norma dan kontrol perilaku memiliki hasil signifikan dan positif terhadap minat. Kontrol terhadap perilaku melalui indikator sedikitnya orang yang menggunakan kartu kredit di lingkungan sekitar  konsumen, menjadi faktor determinan yang dapat memengaruhi niat kepemilikan kartu kredit.Kata kunci: theory planned behavior (tpb), kontrol perilaku, SEM, kartu kredit
Faktor-faktor yang Memengaruhi Pembelian Produk Melalui TV Home Shopping Maria Tri Rahayu; Budi Suharjo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.232

Abstract

This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS) by identifying the behavior of consumers watching THS, analyzing the effect of THS on consumer interest in purchasing THS products on consumer groups who have needs and who do not, and giving recommendation on THS program development to increase sales. In this research, the data were taken in the form of surveys through direct interviews using questionnaire as the instrument tool. The research data were processed by PLS smart software. The results showed that the respondents’ profiles as THS product buyers were dominated by women (63%), adults (30-39 years old, 51%), high education background (S1, 50%), full-time workers (56%), and middle to upper class communities (42%). There were three major THS channels chosen by the respondents i.e. OShop (47%), Lejel Home Shopping (37%), and MNC Shop (15%). The results of this research identified the primary reasons of purchasing products in THS i.e. product prices, appealing gifts, unique products, trending products, time saving, high quality products, needs for the products, lower prices, convenience by staying at home, and shopping for pleasure /gifts.Keywords: commercial, TV Home Shopping, AIDAAbstrak: Penelitian ini bertujuan meningkatkan pemahaman yang lebih baik tentang perilaku konsumen TV Home Shopping (THS) dengan mengidentifikasi perilaku masyarakat dalam menonton THS, menganalisis pengaruh THS terhadap minat konsumen dalam membeli produk THS pada kelompok konsumen yang butuh dan belum butuh, dan memberikan rekomendasi pengembangan program THS untuk meningkatkan penjualan. Pada penelitian ini, data diperoleh dengan metode survei melalui wawancara langsung dengan menggunakan bantuan instrumen kuesioner. Data penelitian diolah dengan bantuan software smart PLS. Hasil olah data memperlihatkan profil responden pembeli produk THS dalam penelitian ini sebagian besar adalah wanita (63%) berusia dewasa (30–39 thn, 51%), memiliki pendidikan cukup tinggi (S1, 50%), bekerja full time (56%) dan berkelas menengah atas (42%). Tiga channel THS pilihan utama responden adalah OShop (47%), Lejel Home Shopping (37%), dan MNC Shop (15%). Hasil penelitian tentang prioritas alasan membeli produk berturut-turut adalah harga produk, hadiah yang menarik, produk unik, produk sedang trend, hemat waktu, produk berkualitas, produk dibutuhkan, harga lebih murah, tidak perlu ketoko, beli untuk kesenangan/hadiah.Kata kunci: Iklan, TV Home Shopping, AIDA
Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink Jenny Emile Paulina Marpaung; Budi Suharjo; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.144

Abstract

This study aims to analyze the effect of the service quality of BRILink Agent Officers (PAB) on the level of satisfaction, trust and loyalty of BRILink Agents in order to achieve the BRILink Agent transaction volume target. This study used a questionnaire with a five-point Likert scale. Questionnaires were submitted to 300 respondents, namely BRILink agents who were used as samples, which were located in West Jakarta, Banten and West Kalimantan. Respondent requirements are BRILink Agents who have been BRI Agents for a minimum of 6 months and the number of transactions is under 200 transactions per month. Questionnaires were distributed by BRI employees, namely the Resident Auditor Unit (RAU) in the local area. There were 274 questionnaires that were returned and were completely filled out. The data analysis technique uses the Structural Equation Model (SEM) method and uses Lisrel 8.72 software to analyze the casual relationship between service quality, satisfaction, trust and loyalty of BRILink agents, and to evaluate hypotheses regarding the relationship between model construction. The results of this study indicate that all Service Quality indicators have a significant effect on BRIink Agent Satisfaction, BRILink Agent Satisfaction has a significant effect on BRILink Agent Trust and Loyalty. What greatly affects the satisfaction, trust and loyalty of BRILink Agents is the frequency of PAB visits to BRILink Agents, PAB's ability to motivate BRILink Agents, and BRI must improve the quality of the system and network. Keywords: loyalty, service quality, satisfaction, trust, SEM
Co-Authors Abdur Rohman Adhi Nur Hidayat Agus Maulana Agus W. Soehadi Ahmad Fauzi Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ayudya Dhiranty Bunasor Sanim Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Friska Sitorus Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Indarto Setiawan Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jack Absalom Soselisa Jenny Emile Paulina Marpaung Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Ma'mun Sarma Maria Tri Rahayu Mastika Wardhani Megawati Simanjuntak Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Ragil Asma Saputra Rangga Jayanti Rantetoding Rikza Saifullah Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Sahara Sahara Sapta Raharja Sapta Raharja dan Maya Dwiyuni Setiadi Djohar Setiadi Djohar Setiadi Djohar Siti Kipdiyah Sumarlin, Antonius Widyatma Tantri Ryanthi Teguh Febrianto Setiawan Ujang Sumarwan Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto