Articles
<![CDATA[IDENTIFYING THE DOMINANT FACTOR OF EDUCATIONAL SERVICE QUALITY FOR THE FACULTY OF ECONOMICS AT MALIKUSSALEH UNIVERSITY ]]>
<![CDATA[Naufal Bachri]]>;
<![CDATA[Jullimursyida Ganto]]>;
<![CDATA[Ahmad Azmi M. Ariffin]]>;
<![CDATA[Azhar Hj. Ahmad]]>
<![CDATA[ Indonesian Management and Accounting Research Vol. 9 No. 1 (2010) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/imar.v9i1.1290
<![CDATA[This study seeks to identify the dominant factor of educational service quality that influences the student satisfaction. This study was carried out at Faculty of Economics, Malikussaleh University in Indonesia involving five departments such as economics, management, business, accounting and secretarial. Only a total of 213 questionnaires were collected. The instruments were modified from Educational Service Quality (ESQ) model by Holdford and Patkar. SPSS (version 12.0) was used to run the data gathered. The exploratory factor analysis for students' response of educational service quality created five dimensions namely; facilities, faculty interpersonal behavior, faculty expertise, faculty communication and administration. The multiple regressions analysis showed that all dimensions simultaneously influenced students' satisfaction with a strong correlation. The t-test in the regression analysis indicated that the faculty communication dimension was the dominant dimension which influenced students' satisfaction whereas the interpersonal behavior dimension did not influence significantly the student& satisfaction. Thus, the Faculty needs to focus on employees' improvement because employees' satisfaction would influence students' satisfaction. Besides training to improve the knowledge and skills of employees, work motivation was also a key element that had to be considered by the Faculty of Economics.Keywords: educational service quality and satisfaction]]>
<![CDATA[The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe ]]>
<![CDATA[Ikramuddin Ikramuddin]]>;
<![CDATA[Rizka Astuti]]>;
<![CDATA[Mariyudi Mariyudi]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Juni Ahyar]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i2.2750
<![CDATA[This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.]]>
<![CDATA[DIGITAL MARKETING: Determinasi Keputusan Berbelanja Online ]]>
<![CDATA[Naufal Bachri]]>;
<![CDATA[Asnawi Asnawi]]>;
<![CDATA[Sutan Febriansyah]]>
<![CDATA[ E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Malikussaleh ]]>
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DOI: 10.29103/e-mabis.v23i2.868
<![CDATA[Tujuan penelitian ini adalah menguji pengaruh pengetahuan teknologi internet, kepercayaan konsumen, dan kualitas website terhadap keputusan membeli online mahasiswa. Data yang digunakan adalah data primer dengan menyebarkan kuesioner kepada 150 mahasiswa Universitas di Kota Lhokseumawe. Teknik analisis data menggunakan Statistical Package for Social Science yang dioperasikan melalui analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pengetahuan teknologi internet, kepercayaan konsumen, dan kualitas website dapat meningkatkan keputusan membeli online. Selain itu, kepercayaan konsumen menjadi faktor dominan dalam mempengaruhi keputusan membeli secara online mahasiswa Universitas di Kota Lhokseumawe. Studi ini berimplikasi pada teori e-commerce dan perilaku konsumen.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL TERHADAP KINERJA UMKM DI KOTA LHOKSEUMAWE DENGAN INOVASI PRODUK SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Muhammad Razie Effendi]]>;
<![CDATA[Rusydi Abu Bakar]]>;
<![CDATA[Naufal Bachri]]>
<![CDATA[ J-MIND (Jurnal Manajemen Indonesia) Vol 7, No 2 (2022): J-MIND (Jurnal Manajemen Indonesia), Desember 2022 ]]>
Publisher : <![CDATA[Universitas Malikussaleh ]]>
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DOI: 10.29103/j-mind.v7i2.6576
<![CDATA[This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 entrepreneurs of SME business in Lhokseumawe City who focused on the field of fashion. The analytical tool used is path analysis using the SEM (Structural Equation Modeling) with AMOS. The results showed that digital marketing had a positive and significant effect on marketing performance and the product innovation mediated between the digital marketing variable and the marketing performance.]]>
<![CDATA[PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA ]]>
<![CDATA[Usnul Khalisa]]>;
<![CDATA[Widyana Verawaty Siregar]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Sapna Biby]]>
<![CDATA[ Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Jurnal For Management Student (JFMS) ]]>
Publisher : <![CDATA[Faculty of economcs Universitas Singaperbangsa Karawang ]]>
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DOI: 10.35706/jfms.v2i1.7288
<![CDATA[This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.]]>
<![CDATA[Persepsi Risiko dan Dukungan Pariwisata Penduduk Kota Sabang ]]>
<![CDATA[Munandar Munandar]]>;
<![CDATA[Chalirafi Chalirafi]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Muhammad Yusuf]]>;
<![CDATA[Juliana Juliana]]>
<![CDATA[ E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Malikussaleh ]]>
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DOI: 10.29103/e-mabis.v24i1.844
<![CDATA[Penelitian ini dilakukan dari sudut pandang penduduk lokal atas kesenjangan penelitian, yaitu bagaimana persepsi risiko mempengaruhi kerangka konsep dari Social Exchange Theory (SET) (persepsi manfaat, persepsi biaya, dan dukungan penduduk lokal terhadap pariwisata). Pulau Sabang atau Kota Sabang Provinsi Aceh dipilih sebagai lokasi penelitian. 300 orang sampel diambil dengan pendekatan accidental sampling Metode analisis data menggunakan pendekatan teknik PLS (SEM). Hasil dari penelitian ini menunjukkan secara langsung persepsi risiko dari penduduk lokal berpengaruh negatif dan signifikan terhadap dukungan pariwisata dan persepsi manfaat, sementara terhadap persepsi biaya berpengaruh positif signifikan. Persepsi manfaat berpengaruh positif dan signifikan terhadap dukungan pariwisata. Sementara persepsi biaya secara negative tidak signifikan dalam mempengaruhi dukungan pariwisata. Dilihat dari peran mediasi, persepsi manfaat signifikan dalam memediasi pengaruh persepsi risiko dari penduduk lokal terhadap dukungan pariwisata secara negative. ]]>
<![CDATA[Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare ]]>
<![CDATA[Halida Bahri]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Saharuddin Saharuddin]]>;
<![CDATA[Sutriani Sutriani]]>;
<![CDATA[Zulkifli Zulkifli]]>
<![CDATA[ E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Malikussaleh ]]>
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DOI: 10.29103/e-mabis.v24i1.1003
<![CDATA[This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.]]>
<![CDATA[GREEN MARKETING DAN KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE ]]>
<![CDATA[Aprilianti Aprilianti]]>;
<![CDATA[Naufal Bachri]]>;
<![CDATA[Sapna Biby]]>;
<![CDATA[Muchsin Muchsin]]>
<![CDATA[ Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN ]]>
Publisher : <![CDATA[universitas teuku umar ]]>
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DOI: 10.35308/jbkan.v7i1.6739
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh green product, green price, green place dan green promotion terhadap keputusan pembelian konsumen pada produk tupperware di lingkungan Universitas Malikussaleh. Jenis penelitian ini adalah penelitian kuantitatif, yaitu menggunakan data yang diperoleh dari menyebarkan kuesioner terstruktur. Data yang digunakan sebanyak 119 responden yang dipilih dengan metodejudgement sampling. Metode analisa data menggunakan multiple linear regression dengan bantuan software SPSS. Indikator yang digunakan mengadopsi dan mengadaptasi studi peneliti sebelumnya dan dijadikan instrumen penelitian yang diuji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel green product, green price, green place dan green promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen di lingkungan Universitas Malikussaleh. Hasil penelitian membuktikan bahwa konsep green marketing berpengaruh terhadap keputusan pembelian. Penelitian ini berimplikasi pada pengembangan teori perilaku konsumen. Penelitian memiliki keterbatasan seperti terbatasnya jumlah sampel dan variabel yang digunakan. Seyogyanya, peneliti selanjutnya dapat menggunakan variabel lain yang terkait dengan keinovasian produk untuk menemukan kebaruan studi.]]>
<![CDATA[MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS ]]>
<![CDATA[Naufal Bachri]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i2.782
<![CDATA[This study aims to examine the influence of halal label, lifestyle, and brand image on Muslim student’s decision in buying halal skincare in the Kota Lhokseumawe. Besides that, this study wants to know the dominant factors that influence halal skincare decision. Primary data was collected using a structured questionnaire of 120 respondents. This structured questionnaire has been tested for validity and reliability. The sampling technique used is purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that halal label, lifestyle, and brand image have positive dan significant effect on Muslim student's decisions in buying halal skincare products in Kota Lhokseumawe. However, factor of lifestyle is the main determining element in making decision to buy halal skincare in Kota Lhokseumawe. This finding has implication for the development of the concept of halal products and consumer behavior.]]>
<![CDATA[DOES YOUNG MUSLIMAH RELIGIOSITY REALLY SERVE A MODERATOR BETWEEN LIFESTYLE, MOTIVATION, AND PURCHASE DECISION? ]]>
<![CDATA[Naufal Bachri]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v1i2.786
<![CDATA[This research examined the influence of lifestyle and consumer motivation on purchase decision for halal skincare products and to know whether the young Muslimah religiosity moderated the lifestyle and consumer motivation effects on purchase decision or not. This study used primary data taken by distributing questionnaires to 305 respondents and by using a purposive sampling technique. The method of data analysis was Moderated Regression Analysis. The results indicated that the lifestyle and consumer motivation significantly influenced purchase decision for halal skincare products and the young Muslimah religiosity could moderate the effect of lifestyle and consumer motivation on purchase decision. This research can be meaningful for universities to develop curricula for marketing management, lecturers to develop teaching materials, students as references, and skincare companies to improve policies to increase customer satisfaction and expand the market. The purchase decision model for halal skincare products with young Muslimah religiosity as a moderator has been presented comprehensively and completely.]]>
