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PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING Mulfachriza Mulfachriza; Naufal Bachri; Sapna Biby
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia - Juni 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v6i1.4878

Abstract

This study is aimed to identify the influence of marketing mix and service quality to customer’s decision to have BRI credit card with life style as a variable moderating. The samples of this study are 150 of kredit card’s holders at BRI Banda Aceh Regional Office. Structural Equation Modeling (SEM) with AMOS softaware was used to analyze the data. The results of the study indicate that marketing mix dan service quality has positive and significant influence on customer’s decision to have BRI credit card. Lifestyle could moderate each of marketing mix and service quality on customer’s decision to have BRI credit card.
PENGARUH KEPUASAN KERJA DAN KOMPENSASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING PADA KANTOR KECAMATAN DI WILAYAH BARAT KABUPATEN ACEH UTARA Misbahuddin Misbahuddin; Mohd Heikal; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v6i2.5136

Abstract

This study aims to determine the effect of job satisfaction and compensation on organizational commitment and job satisfaction, compensation and organizational commitment to organizational citizenship behavior and organizational commitment to mediate the relationship between job satisfaction and compensation on organizational citizenship behavior. The data used in this study are primary data of 135 respondents at the District office in the West Region of North Aceh Regency. The data analysis method in this study uses a structural equation model with the help of analysis of moment structure. The results of the study found that job satisfaction has a positive and significant effect on organizational commitment. Meanwhile, compensation has no effect on organizational commitment. Another finding is that organizational commitment and job satisfaction have a positive and significant effect on organizational citizenship behavior. Furthermore, compensation has a negative and significant effect on organizational citizenship behavior. Organizational commitment fully mediates the effect of job satisfaction on organizational citizenship behavior, but organizational commitment does not mediate the relationship between compensation and organizational citizenship behavior.
What Determines E-Loyalty and E-Trust of Indonesian Muslim Lecturers Using Video Conference? Munandar Munandar; Naufal Bachri; Chalirafi Chalirafi; Fuadi Fuadi
Share: Jurnal Ekonomi dan Keuangan Islam Vol 11, No 1 (2022)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v11i1.10566

Abstract

This study examines the effect of perceived privacy and perceived security on e-trust and e-loyalty of Muslim lecturers using video conference media. Additionally, the role of e-trust as a mediator in this relationship and the role of consumer innovativeness as a moderator of the relationship between e-trust and e-loyalty are investigated. The samples consisted of 250 respondents selected using a purposive sampling technique. The data was collected by a questionnaire survey and analyzed in AMOS using Structural Equation Modelling. The results indicate that perceived privacy and security considerably and favorably influenced e-trust. Similarly, e-trust and perceived privacy have a strong positive effect on e-loyalty, although perceived security has no effect. Moreover, e-trust could moderate the impact of perceived privacy on e-loyalty, but not the impact of perceived security on e-loyalty. Meanwhile, consumer innovation could not regulate the link between e-trust and e-loyalty. The findings have implications for establishing the concept of e-trust and customer innovativeness in the e-loyalty model.==========================================================================================================ABSTRAK – Apa Determinan E-Loyalitas dan E-Kepercayaan Dosen Muslim Indonesia dalam Menggunakan Video Conference? Penelitian ini menguji pengaruh persepsi privasi dan keamanan yang dirasakan terhadap e-kepercayaan dan e-loyalitas dosen muslim dalam menggunakan media video konferensi dan juga menguji peran e-kepercayaan sebagai mediasi dalam hubungan ini dan peran keinovatifan konsumen sebagai moderasi hubungan antara e-kepercayaan dan e-loyalitas. Sampel yang diambil sebanyak 250 responden dengan pendekatan purposive sampling dan metode analisis data yang digunakan adalah Structural Equation Modelling menggunakan AMOS. Hasil penelitian menunjukkan bahwa persepsi privasi dan persepsi keamanan berpengaruh positif dan signifikan terhadap e-kepercayaan. Persepsi privasi memiliki pengaruh positif dan signifikan terhadap e-loyalitas, persepsi keamanan tidak berpengaruh terhadap e-loyalitas, dan e-kepercayaan berpengaruh positif dan signifikan terhadap e-loyalitas. E-kepercayaan dapat memediasi efek privasi yang dirasakan pada e-loyalitas tetapi tidak memediasi pengaruh keamanan yang dirasakan pada e-loyalitas. Demikian juga, inovasi konsumen tidak dapat memoderasi hubungan e-kepercayaan terhadap e-loyalitas. Penelitian ini berimplikasi pada pengembangan konsep e-kepercayaan dan keinovatifan konsumen dalam model e-loyalitas.
RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC Munandar Munandar; Chalirafi Chalirafi; Naufal Bachri; Fuadi Fuadi; Moh. Syauki
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.061 KB) | DOI: 10.54443/ijebas.v1i2.81

Abstract

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.
WOMEN'S ENTREPRENEURSHIP IN SUPPORTING HALAL TOURISM IN LHOKSEUMAWE CITY Naufal Bachri; Wardhiah Wardhiah; Muhammad Roni; Mukhlish Muhammad Nur
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i1.156

Abstract

This study aims to determine the entrepreneurial potential of Acehnese women in supporting halal tourism in Lhokseumawe City, to determine the obstacles and success factors of women in entrepreneurship, to know policies for empowering women in entrepreneurship, and to formulate a model for developing Acehnese women's entrepreneurship. This study uses a qualitative method with dialectical analysis. Data collection techniques are observation, in-depth interviews, confirmation with related figures and agencies, and documentation studies. The results indicate that Lhokseumawe City has great potential for the development of women's entrepreneurship and fostering the quality of entrepreneurship to be more resilient and independent. The inhibiting factors for entrepreneurship are the weak access to funding and the lack of awareness of the local government. The most important factor for entrepreneurial success was the spiritual spirit given by the family, especially their husbands, parents, and spiritual teachers. The involvement of the Lhokseumawe City government, sub-district government, village government, academics, banks, large companies in the tourism object environment, non-governmental institutions/NGOs, and the private sector MSMEs in Lhokseumawe can realize the success of halal tourism in Lhokseumawe. The Lhokseumawe City Government has fully supported Acehnese women's entrepreneurial activities.
PENGARUH KOMUNIKASI DAN GAYA KEPEMIMPINAN TERHADAP MOTIVASI DAN KEPUASAN KERJA PEGAWAI BAKTI PADA SEKRETARIAT DPRK LHOKSEUMAWE Yusrizal Yusrizal; A. Hadi Arifin; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 4, No 1 (2019): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v4i1.3364

Abstract

This study aims to observe the influnce of communication and leadership style to motivation and job satisfaction of employee salaries on Lhokseumawe secretariat the council representative people. This research is a quantitative research described by description. The instrument of data collection is a questioner. The sample of this research is 123 employee salaries on Lhokseumawe secretariat the council representative people. Data analysis method used is AMOS-22 program with SEM and Sobel test model. The result of data analysis get some findings as follows those are communication has a positive and significant effect to motivation, leadership style has a positive and significant effect to motivation, communication has a positive and significant effect to job satisfaction, leadership style has a positive and significant effect to job satisfaction, motivation has a positive and significant effect to job satisfaction, motivation mediates fully the influence between communication to job satisfaction, motivation mediates partially the influence between leadership style to job satisfaction. Keywords: Communication, Leadership Style, Motivation, Job Satisfaction
PENGARUH QUALITY OF WORK LIFE TERHADAP KINERJA KARYAWAN PT. POS INDONESIA (PERSERO) KPRK LHOKSEUMAWE DENGAN MOTIVASI INTRINSIK DAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Nadia Farmi; Apridar Apridar; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 2 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v5i2.3437

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Quality Of Work Life (QWL) terhadap kinerja karyawan dan menilai efek mediasi dari motivasi intrinsik dan kepuasan kerja antara Quality Of Work Life (QWL) terhadap kinerja karyawan di PT. Pos Indonesia (Persero) KPRK Lhokseumawe. Penelitian ini menggunakan teknik sampling jenuh, karena sampling dilakukan untuk semua anggota populasi yaitu sebesar 115 responden. Alat analisis yang digunakan adalah analisis jalur dengan metode SEM (pemodelan persamaan struktural) menggunakan Amos. Hasil penelitian menunjukkan bahwa masing- masing variabel Quality Of Work Life (QWL), motivasi intrinsik dan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Variabel motivasi intrinsik memediasi Quality Of Work Life (QWL) dengan variabel kinerja karyawan secara parsial mediasi dan variabel kepuasan kerja memediasi Quality Of Work Life (QWL) dengan kinerja karyawan secara full mediasi. Kata Kunci: Quality Of Work Life (QWL), Motivasi Intrinsik, Kepuasan Kerja dan Kinerja Karyawan.
Servant Leadership dan Kompetensi Komunikasi:Dampaknya terhadap Kepuasan dan Kinerja Pendamping Program Keluarga Harapan (PKH) di Aceh Utara Muhammad Sahem; Ichsan Ichsan; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 1 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v5i1.3424

Abstract

ABSTRACTThis study aims to analyze the influence of servant leadership and communication competence on the performance of Conditional Cash TransfersCoordinatorsin North Aceh with job satisfaction as an intervening variable. This study uses primary data with a total sample of 150 respondents. The sampling method used is the census method. The data analysis model used is SEM-AMOS. The results show that servant leadership does not affect job satisfaction and performance. Communication competence has a significant effect on job satisfaction and performance. Job satisfaction has a significant effect on performance. Job satisfaction does not mediate the effect of servant leadership on performance. Meanwhile, job satisfaction mediates the effect of communication competence on performance. The implications of this research is that Conditional Cash TransfersCoordinatorsin North Aceh should be able to improve the communication competency because it has the greatest influence on the Conditional Cash Transfers Coordinators performance in North Aceh Regency.Keywords:     servant leadership, communication competence, job satisfaction, employeeperformance
Analisis Faktor-Faktor Yang Mempengaruhi Belanja Online Pada Mahasiswa Universitas Malikussaleh Asy’ari Asy’ari; Naufal Bachri
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of internet technology knowledge, consumer trust, website/application quality, and product quality with online shopping decisions for fashion products among students of Malikussaleh University. This study uses primary data obtained by distributing questionnaires to 150 respondents, selected using Purposive sampling method. The data analysis method used is multiple linear regression analysis. The results of the study partially show that internet technology knowledge (X1), consumer trust (X2), website/application quality (X3), and product quality (X4) significantly influence online shopping decisions for fashion products on Malikussaleh University students. Simultaneously, internet technology knowledge (X1), consumer trust (X2), product/application quality (X3), and product quality (X4) significantlyinfluence online shopping decisions for fashion products on Malikussaleh University students. Keywords: Internet Technology Knowledge, Consumer Trust, Website/Application Quality, Product Quality
ORGANIZATIONAL JUSTICE AND JOB SATISFACTION: Impact on Employee Commitment and Performance Farid Yulian; Naufal Bachri; Syamsul Bahri; Abdul Hakim
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 1 (2022): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.244 KB) | DOI: 10.29103/e-mabis.v23i1.799

Abstract

Penelitian ini bertujuan untuk menguji pengaruh keadilan organisasi dan kepuasan kerja terhadap kinerja pegawai Badan Pusat Statistik Provinsi Aceh melalui komitmen organisasi. Data primer digunakan dalam penelitian ini dengan menyebarkan kuesioner kepada 140 pegawai Badan Pusat Statistik Kabupaten dan Kota se-Provinsi Aceh. Pengambilan sampel menggunakan teknik proportionate stratified random sampling. Sementara metode yang digunakan untuk menganalisis data adalah Structural Equation Modeling (SEM), dioperasikan dengan program AMOS. Hasil studi menemukan keadilan organisasi dan kepuasan kerja dapat meningkatkan komitmen organisasi dan kinerja pegawai. Variabel komitmen organisasi juga meningkatkan kinerja pegawai. Variabel komitmen organisasi memediasi hubungan keadilan organisasi dan kepuasan kerja terhadap kinerja pegawai pada Badan Pusat Statistik di Provinsi Aceh.