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Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications Sulistyo Budi Utomo; Hisnol Jamali; Ilham Arief; M. Novan Saputra; Caka Gatot Priambodo
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.309

Abstract

This research aims to analyze the influence of a hedonic lifestyle on consumptive behavior in purchasing clothes via e-commerce among students. The author uses a quantitative research approach as a procedural step in this research. The author uses the Estok Navitte Cowan formula to determine the sample used. For the sampling process, the author used a non-probability sampling technique. The next technique used was quota sampling, with a total of 30 students. The author uses surveys as a way to collect data and chooses questionnaires as a tool to collect the necessary data from research subjects. The Likert scale was used in this research. Researchers use Google Forms as a tool for collecting data for research. The author uses the data analysis method of recall and data categorization. Based on the research results, it shows that the hedonic lifestyle adopted by respondents is partially in the high category. Both aspects of activities, interests, and opinions related to the research object can help construct a hedonistic lifestyle. In this research, aspects were found that could construct a dominant hedonic lifestyle, such as shopping, being interested in fashion, and thinking about products. Consumer behavior in purchasing clothes in e-commerce carried out by respondents is in the high category. The types of consumer behavior in the high category are impulsive purchases and irrational purchases. These two types of consumer behavior can occur because respondents look for symbols of satisfaction and pleasure attached to clothing in e-commerce. However, the level of waste in purchasing clothes through e-commerce is low.
Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers Ana Fitriyatul Bilgies; Muhamad Risal Tawil; Ainil Mardiah; Jusatria; Ilham Arief
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.412

Abstract

This research aims to see whether there is an influence of advertising, celebrity endorsers, and online consumer reviews on repurchase intention. This research takes the population, namely e-commerce consumers, throughout Indonesia. The researcher used the nonprobability sampling method, which was purposive sampling. The research utilized a sample size of 100 individuals. The data gathering procedure involves the dissemination of surveys to individuals who have made purchases on many occasions and have been exposed to advertising materials. The researcher employed quantitative methodologies within an explanatory research framework in this study. This study utilizes the Statistical Product and Service Solution (SPSS) application to employ multiple linear regression analysis approaches. The research findings presented in this study are based on the application of the Multiple Linear Regression Analysis method to the collected data. The impact of advertising on the intention to repurchase is evident. The impact of celebrity endorsers on repurchase intentions is negligible. The impact of online consumer reviews on repurchase intentions is negligible. The impact of advertising, celebrity endorsements, and online consumer evaluations on repurchase intentions is significant.
Analysis of The Influence of Online Purchase Decisions, Digital Perceive Value of Quality and Digital Viral Marketing on Consumer Satisfaction of Skincare Products Sari Fitri; Yoga Fortuna Wisnu Wardana; Fahrina Mustafa; Efti Novita Sari; Ilham Arief
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.430

Abstract

The purpose of this study is to determine whether consumer happiness is influenced by product quality, viral marketing, and purchase decisions. The population under study in this study consists of customers who use skincare products. The sample is a portion of the population's size and makeup. Non-probability sampling strategies were employed in this study. A total of 100 respondents made up the sample for this investigation. Researchers employed questionnaires as a means of gathering information from respondents in order to compile the necessary data. This study's questionnaire approach makes use of a Likert scale. This study falls under the category of explanatory research, which uses hypothesis testing to understand cause-and-effect correlations between variables. With the aid of SPSS software, researchers in this study used the path analysis method to evaluate the data. Based on the information that researchers have acquired and analyzed throughout the testing stage, the following conclusions may be drawn: Purchase decisions are directly impacted by the quality of the product. Purchase decisions are directly impacted by viral marketing. Purchase decisions are influenced by viral marketing and product quality at the same time. Customer happiness is directly influenced by the quality of the product. Customer happiness is directly impacted by viral marketing. Customer happiness is directly impacted by purchase decisions. Customer satisfaction is influenced by purchase decisions, viral marketing, and product quality all at once. Product quality influences consumer satisfaction through purchasing decisions. Viral marketing influences consumer satisfaction through purchasing decisions.
The Influence Of Social Support, Work Engagement And Organizational Citizenship Behavior On Work Commitment Of Medical Workers Kusumowardani; Tirwan; Ilham Arief; Budi Akhmad Tarigan; Joko Ariawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1638

Abstract

Organizational citizenship behavior is discretionary behavior that plays a role in the psychological and social environment at work. A successful organization or company definitely needs workers who can be responsible and work harder than expected. This can also affect a nurse's professional commitment. This research aims to find out how work involvement and social support influence professional commitment and organizational citizenship behavior with research subjects at general hospitals. This research uses a quantitative approach using purposive sampling techniques to determine the sample size of 100 people. Data was collected using a questionnaire, which was then analyzed using path analysis. The results of this research show that path one, or sub-structural one, namely work involvement and social support, has a significant influence on professional commitment, both simultaneously and partially. Work participation, social support, and professional commitment the outcomes of route or sub-structural two have a major impact on organizational citizenship behavior, partially and simultaneously.
Co-Authors ., Mohzana Abdul Tahir Aditya Wardhana Afrizal Afrizal Ainil Mardiah Alifian Nugraha Almira Ulimaz Andriya Risdwiyanto Andriyani Rahmah Fahriati Andy Ismail Anita Bawaiqki Wandanaya Anugriaty Indah Asmarany Arief Nuryana Asri Ady Bakri Astuti, Enny Diah Bekti Setiadi Bilgies, Ana Fitriyatul Budi Akhmad Tarigan Budi Sulistiyo Caka Gatot Priambodo Cindy Sandra Lumingkewas Citra Arta, Deddy Novie Dasep Supriatna desi kristanti, desi Dessy Abdullah Desty Endrawati Subroto Diah Afrianti Rahayu Didik Cahyono Efti Novita Sari Enny Diah Astuti Etty Yusrika Fitri Fadly Putra Jaya Fahrina Mustafa Faisal Abubakar Febri Sari Siahaan Fenita Purnama Sari Indah Frans Sudirjo Gamar Al Haddar Gina Aulia Gita Ayuningtyas Handy Ferdiansyah Hendy Tannady Hisnol Jamali Ichsan Ichsan Indah Asmarany Irwan Triansyah Israwaty Israwaty Iwan Henri Kusnadi Jimmy Nganta Ginting Johannis Siahaya Joko Ariawan Jusatria Kraugusteeliana Kraugusteeliana Kusumowardani La Mema Parandy M. Novan Saputra Moch Arif Hernawan Mohammad Al-Hafiz Muchamad Arif Al Ardha Muhamad Risal Tawil Muhammad Reza Aulia Muhammad Subandi Mukhtar Efendi Mutmainnah, Muthia Nadia Purnama Dewi Nur Hasanah Nurjannah Bando Nurul Komaria Nurwulan Adi Ismaya Rachmadi Indrapraja Ratna Ayu Pawestri Kusuma Dewi Revi Sesario Rita Dwi Pratiwi Rudy Rudy Ryan Firdiansyah Suryawan Sahat Simbolon Sari Fitri Singgih Prastawa Siti Annisa Wahdiniawati Siti Nuridah Sofyan Oktavian Tubagus Sri Hartati Sugisman Sugisman Suharyatun Suharyatun Sulistyo Budi Utomo Susi Indriyani Syarifuddin Syarifuddin Tirwan Tofhan Mamonto Tofhan Mamonto Tuti Marjan Fuadi Yoesoep Edhie Rachmad Yoga Fortuna Wisnu Wardana Yoseb Boari