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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Edumaspul: Jurnal Pendidikan SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Quantitative Economics and Management Studies Jurnal Kewarganegaraan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pendidikan Progresif Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Akuntansi: Jurnal Riset Ilmu Akuntansi
Abdurohim Abdurohim
Universitas Jendral Ahmad Yani
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : SULTANIST: Jurnal Manajemen dan Keuangan

 1 
ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE OF MSMES IN INDONESIA: THE ROLE OF ENTREPRENEURIAL ORIENTATION AND SOCIAL MEDIA MARKETING ADOPTION Abdurohim Abdurohim; Amelia Setyawati; Soehartatiek Soehartatiek; Eko Juni Wahyudi; Eny Lestari Widarni
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.446

Abstract

To deal with these business developments, maturity is needed in aspects of its entrepreneurial orientation and the adoption of social media as one of its marketing channels. If these two aspects can be applied properly, this is believed to increase a sustainable competitive advantage. The main objective of this research is to analyze the effect of entrepreneurial orientation and social media marketing on sustainable competitive advantage. The sample in this study amounted to 170 respondents, who were determined by a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays data processing results through research instrument testing with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is concluded that entrepreneurial orientation and social media marketing have a positive and significant effect on sustainable competitive advantage. The research implication explains that MSME actors should be passionate about doing something so that creativity can emerge if you, as an entrepreneur, are passionate about doing or discovering new things. The next implication is recommending that MSME business actors be advised to integrate marketing channels traditionally based on modern marketing
Co-Authors Abdul Rasyid Acai Sudirman ADE RISNA SARI Ade Risna Sari Agnes Susana Merry Purwanti Agus Siswanto Akbar Akbar Amelia Setyawati Badriatul Mawadah Baharman Supri Bahtiar Efendi Balthasar Malindar Bord Nandre Aprila Cakranegara, Pandu Adi Damirah Damirah Darwin Kesuma Donny Dharmawan Donny Dharmawan Eka Kusumawati Eki Candra Eko Juni Wahyudi Elisabet Luju Elly Romy Eni Candra Nurhayati Eny Lestari Widarni Erni Yuningsih Fatimah Malini Lubis Fauzie Senoaji Filus Raraga Fitriyana Hanna M. Damanik Harun Samsuddin Helmi Ali Herman Sjahruddin Hermiyetti Hermiyetti I Gst. Ayu Diah Utari I Nyoman Tri Sutaguna Idam Putriyani Waruwu Ilham Imam Hanafi Imam Jayanto Indra Krishernawan Irma M Nawangwulan Irma Maria Dulame Irwan Moridu Ismuhadi Ita Nurcholifah KMT Lasmiatun Lailatun Nafisa Lalang Saksono LASRIDA SIGALINGGING Loso Judijanto M. Rafid M. Yusuf Alfian Rendra Anggoro KR Maria Lusiana Yulianti Marto Silalahi Mawardi Mawardi Melinda Melinda Muhamad Rusadi Letasado Muhammad Amsal Nasution Muhammad Asir Mulyadi Mulyadi Musran Munizu Ni Luh Kardini Owen De Pinto Simanjuntak Patrisia Senita Pipin Sri Sudewi Prety Diawati Prety Diawati Putu Agus Eka Rismawan Rachma Yuliana Resdiansyah Resdiansyah Rina Destiana Ris Akril Nurimansjah Rivaldo Kurniawan Iryanto Rizka Elvira P Rudianto Rudianto Samsul Akmal Samuel PD Anantadjaya Santi Nururly Sartika Yuliana Sarwo Eddy Wibowo Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK Silvia Ekasari Slamet Riyadi Soehartatiek Soehartatiek Suriadi Suriadi Suryani Suryani Susatyo Adhi Pramono, Susatyo Adhi Suwandi Syailendra Reza Irwansyah Rezeki Syech Idrus Tengku Kespandiar Umi Setyorini Victoria Ari Palma Akadiati Vivi Candra Weraman, Pius Yogi Nurfauzi Yose Ega Mulyadi Zainiyatul Afifah Zilfana Zilfana Zulkifli Zulkifli Zunan Setiawan