Article Per Year (5 Year)
p-Index From 2019 - 2024
2.949
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Signifikan : Jurnal Ilmu Ekonomi Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi & Studi Pembangunan Jurnal Bisnis dan Manajemen Journal of Consumer Sciences Jurnal Manajemen Pembangunan Daerah Buletin Ilmiah Litbang Perdagangan Journal of Environmental Engineering & Waste Management Buletin Ekonomi Moneter dan Perbankan Jurnal Agro Ekonomi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Alla Asmara
Departemen Ekonomi, Fakultas Ekonomi Dan Manajemen, IPB University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Consumer Science

 1 
The Effect of Marketing Mix On “KPR Xtra Bebas” Decision Making in Bank X Regional I Kevin Michael Arthur; Alla Asmara; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
Co-Authors Abiyyu, Ikhwan Ade Ayu Fleury Amalina Adrian D Lubis Anggi Meiri Ari Surya Rusdiono Bambang Juanda Chandra Darma Permana Dara Resmi Asbiantari Dedi Budiman Hakim Deni Lubis Deva Primadia Dian Rinaldy Dila Vindayani Dominicus Savio Priyarsono Dyah Hapsari Amalina Elizabeth Sonya Lumbantoruan Errick Emerseon Falikhakh Nur Baeti Fikanti Zuliastri Fiona Hanberia Innayah Happy Febrina Hariyani Hermanto Siregar Hutagaol, M. Parulian I Wayan Budiastra Idqan Fahmi Indah Nurhidayati Indrayansyah Nur Ing Mariani Hastuti Ing Mariani Hastuti Ivan Hannoeriadi A. Kevin Michael Arthur Kirbrandoko Kirbrandoko Lukytawati Anggraeni M. Parulian Hutagaol Manuntun Parulian Hutagaol Megawati Simanjuntak Muhammad Al Furqan Hakim Muhammad Findi Alexandi Muhammad Firdaus Muhammad Firdaus Mukhamad Najib Murohman Murohman Murohman Murohman NADIRAH, TAMI nFN Kuntjoro Nia Kurniawati Hidayat Purwono Nugroho Puspita Mega Lestari Effendi Puspita Mega Lestari Effendi Rallyanta Tarigan Rina Oktaviani Rina Oktaviani Rizal Syarief Rully Aprianto Sahara Salundik Salundik Salundik Salundik Sholihah Amalina Dyah Hapsari Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Mulatsih Stannia Cahaya Suci Suci, Stannia Cahaya TAMI NADIRAH Tanti Novianti Tanti Novianti Tarisa Fadillah Titis Priyowidodo Wiwiek Rindayati Wiwiek Rindayati Wonny Achmad Ridman YETI L. PURNAMADEWI Yeti Lis Purnamadewi Yohandira Yohandira Yusuf, Diasitta