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Journal : International Journal of Artificial Intelligence Research

The Symmetrical and Asymmetrical Relationship of Technology Acceptance Model (TAM) on Consumer Emotional Value, and Service Innovation in Supporting Consumer Purchase Decisions Nurliina Nurlina; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1 (2022): June 2022
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.091 KB) | DOI: 10.29099/ijair.v6i1.421

Abstract

This study aims to determine the symmetrical and asymmetrical relationships between technology, acceptance model (TAM), and consumer emotional value and service innovation in supporting consumer purchase decisions. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study is based on the infinite population, with a sample of 231 respondents spread across various provinces in Indonesia. Data analysis used validity, reliability, R-square, F-square, direct effect, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model (TAM) variable has a positive and significant effect on the Emotional Value and Service Innovation variables. Likewise, the Technology Acceptance Model (TAM) variable positively and significantly impacts the Consumer Purchase Decision variable by making the Emotional Value variable and Service Innovation intervene. The results of this study also show that the Technology Acceptance Model (TAM) variable has no positive and insignificant effect on the Consumer Purchase Decision variable.
The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries
THE EFFECT OF ENTREPRENEUR COMPETENCY AND EXTERNAL FACTORS ON THE PERFORMANCE OF SMALL-MEDIUM INDUSTRY IN SOUTH SULAWESI Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; - Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.449

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries.
The Effect of Financial Performance on Firm Value with Financial Distress as an Intervening Variable Muhtar Sapiri; Fyrdha Faradyba Hamzah; Aditya Halim Perdana Kusuma Putra; Amnah Hadi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.610

Abstract

This study analyzes the relationship between financial performance variables, financial distress, and firm value. The object of this research is property companies listed on the Indonesia Stock Exchange. The choice of research location is based on the consideration that company value needs to be increased by streamlining financial performance, company value and financial distress. Meanwhile, the time required by the author in this study was two months, from June 2021 to August 2021. In this study, the population is 40 property companies listed on the Indonesia Stock Exchange in 2015-2019. The data analysis method used in this study is to use multiple linear regression analysis to analyze data and path analysis to determine the effect of intervening variables. Path analysis is an extension of multiple linear regression analysis which is useful for estimating the causal relationship between variables that have been previously determined based on theory using SPSS. The results of the analysis state that simultaneously and partially financial performance variables and financial distress have a significant direct effect on the value of property companies listed on the IDX. The direct effect of the financial performance variable on firm value is greater than that on firm value through financial distress as an intervening variable, and the t-count value of the sobel test < from the t-table for each variable, so financial distress is not proven as an intervening variable. Indirectly, the financial performance variable has no significant effect on the value of manufacturing companies listed on the IDX through financial distress as an intervening variable
The Effect of Organizational Citizens' Behavior (OCB), Competence, and Organizational Culture on Performance: Employee Satisfaction as Mediating Variable St.Hatidja St.Hatidja; Herminawaty Abubakar; Hernita Hernita; I Gede Arya Pering Arimbawa; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.611

Abstract

The purpose of this study was to analyze the influence organizational citizenship behavior, competence, and organizational culture on employee job satisfaction, analyze the influence of organizational citizenship behavior, competence and organizational culture on employee performance, analyze job satisfaction on employee performance and analyze the influence of organizational citizenship behavior, competence, and organizational culture on performance through employee job satisfaction. The research was carried out in Makassar City, precisely at PT. Bank Mandiri with a population of 782 employees and a sample of 265 people as respondents based on the Slovin formula. Questionnaire results data were analyzed using the Structural Equation Model using AMOS 20. The results of the study found that organizational citizenship behavior had a negative and not significant effect on employee job satisfaction. The cause of the OCB variable has a negative effect because all organizational citizenship behavior indicators are not easy or difficult to apply by employees which cause employees to not behave comparatively and innovatively in dealing with and carrying out their work, while the causes of organizational citizenship behavior have no significant effect on job satisfaction, because employees do not have the orientation and satisfactory job prospects in developing good work behavior. The behavior of organizational members has a negative and insignificant effect on employee performance because all indicators do not support employees being able to develop their behavior to achieve optimal work results. The behavior of organizational members has a negative and insignificant effect on performance through employee job satisfaction. This is because variable indicators are difficult for employees to apply. After all, the demands for services carried out by employees must be by the systems, procedures, policies, and provisions that apply within an organization, making it difficult to develop behavior that is following the wishes and interests of customers. And this is what causes employee performance to be difficult to increase and through job satisfaction employees feel dissatisfied with what they are doing
The Effectiveness of Government Regulation of the Republic of Indonesia Number 11 of 2017 Concerning the Management of Civil Servants on the Discipline Level of Government Employees Andi Pattarani; Lina Mariana; Hidayat Marmin; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.608

Abstract

The aims of this research are: (1) To know and analyze the effectiveness of Government Regulation no. 11 of 2017 concerning the management of civil servants for employee discipline in the Palopo City Government; and (2) to know and analyze the factors that influence the effectiveness of the implementation of Government Regulation No. 11 of 2017 concerning the management of civil servants for employee discipline in the Palopo City Government. This research is descriptive research with an empirical approach. The descriptive research method uses primary data with data collection techniques such as documentation, interviews, and questionnaires. The population in this study were all employees in the Municipal Government of Palopo. The sample in this study was determined to be as many as 45 respondents using a purposive sampling technique. The results of the survey show that: (1) Government Regulation Number 11 of 2017 concerning the Management of Civil Servants for employee discipline in the Palopo City Government is implemented ineffectively which is generally considered to be less effective, especially those rules contained in Article 229, namely: (1) To ensure the maintenance of order in the smooth implementation of their duties, civil servants must comply with civil servant discipline; (2) Government agencies are required to enforce discipline against civil servants and carry out various efforts to improve discipline; (3) Civil servants who commit disciplinary violations are subject to disciplinary punishment; (4) Disciplinary punishment for civil servants is imposed by officials who have the authority to punish; and (2) PNS quality factors, PNS behavior, PNS welfare, legal structure, legal culture, legal knowledge, and legal sanctions affect the ineffective implementation of Government Regulation Number 11 of 2017 concerning Management of Civil Servants towards employee discipline in the Palopo Municipal Government, so that the implementation of these seven factors needs to be maximized
The Effect of Competence, Emotional Intelligence and Work Environment on Employee Performance Amnah Hadi; St. Syahriati St. Syahriati; St. Hatidja St. Hatidja; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.609

Abstract

This study was conducted with the aim of knowing and analyzing the effect of competence, emotional intelligence, work environment on the performance of employees of PT. Angkasa Pura IV Makassar and to analyze the variables that have the most influence on the performance of employees of PT. Angkasa Pura IV Makassar. This study chose the object of research to employees of PT. Angkasa Pura IV Makassar and data collection was carried out with primary data and secondary data with sampling methods using the slovin technique, namely 68 respondents from a population of 211 employees. The results of research on competency variables, emotional intelligence and work environment simultaneously have a positive and significant effect on employee performance. Competency variables partially have a negative but insignificant effect on employee performance, emotional intelligence variables partially have a positive and significant effect on employee performance while work environment variables partially have a positive and significant effect on the performance of employees of PT. Angkasa Pura IV Makassar. Data processing using multiple regression with spss version 26. This writer suggests that employees of PT. Angkasa Pura IV Makassar. further improve the Kempetensi variable and emotional intelligence to improve employee performance. and for other researchers to continue this research so that the limitations in this study can be refined
Building Empowered Online Communities: A Case Study on Brand Community in social media Fitriani Mandung; Suriyanti Mangkona; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.