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Putra, Aditya Halim Perdana Kusuma
Department Of Management, Faculty Of Economics And Business, Universitas Muslim Indonesia, Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Journal : ATESTASI : Jurnal Ilmiah Akuntansi

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Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
Co-Authors - Lukman S A. Nirwana Nur Abdul Haeba Ramli Abdul Thalib Yunus Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ajmal A Amnah Hadi Andi Fadel Pradana Pradana Andi Pattarani Andika Prawira Buana Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Haerdiansyah Syahnur Hastuti Mulang Hernita Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mariana Simanjuntak Maya Laisila Munawir Nasir Munawir Nasir N. Nurlina Nurani Nurani Nurani Nurani Nurul Chamidah Nurul Chamidah R. Rahmi Rahmi Rahmi Rastina Kalla Reza, Heru Kreshna Ricky Gunawan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi Setyani Dwi Lestari Siti Mariam St. Hatidja St. Hatidja St. Syahriati St. Syahriati St.Hatidja St.Hatidja Sultan Sultan Suriyanti Suriyanti Syahnur Said Syamsu Nujum Yulia Tri Samiha Yulia Tri Samiha, Yulia Tri Yusran Paris Yusran Paris