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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds:Manajemen Ide dan Inspirasi International Research Journal of Management, IT & Social Sciences Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ABM: International Journal of Administration, Business and Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge Jurnal Bisnis dan Kewirausahaan Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Jurnal aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
POSITIONING PENGEMBANGAN DAYA TARIK WISATA KABUPATEN TABANAN MENJADI DESTINASI KREATIF DAN BERKELANJUTAN Luh Komang Candra Dewi; I Made Bayu Wisnawa; Putu Agus Prayogi
Jurnal Bisnis dan Kewirausahaan Vol 11 No 2 Juli (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.388 KB)

Abstract

This study entitled Positioning the Development of Tourism Attraction in Tabanan Regency as a Creative and Sustainable Destination, has a background whereas the tourism potential was not touched well in Tabanan Bali in order to be developed into a creative and sustainable tourism destination.This study aims at positioning various tourism attractions existing in tourism destinations in Tabanan therefore each tourisms will examine their own potential, weakness and also competitive profit by developing research model through Multidimensional Scaling (MDS)and Analysis Correspondence (ANACOR) technique using 39 attributes and 22 tourism destinations attractions. Sample in this study usedpurposive and quota sampling technique which consists of foreign tourists, domestic tourists, travel agents, tourism entrepreneurs, the government and academics about 480 people to be asked their perceptions towardpositioning competitive tourism attractions in Tabanan, Bali. Therefore, it can be known the position of each competitive tourisms attraction which are exist in Tabanan, Bali. The instrumentswhich were used,have validity and reliability, where all of the questionnaires with the value of alpha cronbach were over 0.6 (reliable) with the value of acorected item total corelation were over 0.3 (valid). The results of MDS analysis showed that stress coefficients was 0,13462 (13,46%) with RSQ coefficient was 0,89532. The alignment of a model (Delivered Subject Weights) dan scatterplot of linier fit showed the similarity of respondents’ responses towards the objects which were examined. Therefore, tourism attraction in the respondents’ mind were clustered into five groups(i) beach (ii) hot spring, (iii) tourism art and culture, (iv) natural attraction and (v) conservation. The results of ANACORR showed the atributes owned by each tourism attractions which can be classified into four, they are (i) entertainment, (ii) main culture and history (iii) architecture and (iv) scenery. These groups will help the government to develop tourism in Tabanan by regarding the creative potential in the concept of sustainability.The limitation of this study was at too many objects and attributes which had been examined therefore it needed long time. Further research heads for the strategy of developing each group of tourism attraction which has been obtained in this study
Pengaruh Entrepreneurial Marketing dan Inovasi Produk Terhadap Daya Saing Usaha Kecil Menengah (UKM) di Bali I Gede Putu Kawiana; Luh Komang Candra Dewi
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.645 KB) | DOI: 10.31940/jbk.v15i3.1623

Abstract

Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh entrepreneurial marketing dan produk inovasi terhadap daya saing. Penelitian ini dilakukan di Provinsi Bali, khususnya pada pengusaha ekspor kerajinan olahan kayu yang saat ini menjadi ekspor dominan di Provinsi Bali. Data Dinas Perdagangan dan Perindustrian Provinsi Bali menunjukkan produk kerajinan ekspor kayu tersebar lebih banyak di empat wilayah kabupaten dan kota, yakni Kota Denpasar, Kabupaten Badung, Gianyar dan Tabanan. Keempat kabupaten/kota tersebut dikenal sebagai wilayah Sarbagita Provinsi Bali. Populasi dalam penelitian ini berjumlah 10.455 orang secara proporsional tersebar di masing-masing wilayah yaitu Kabupaten Tabanan sebanyak 350 orang, Kota Denpasar berjumlah 2.134 orang, Kabupaten Badung berjumlah 2.636 orang, dan Kabupaten Gianyar berjumlah 5.335 orang. Penarikan sampel mempergunakan metode proportional random sampling dengan total sampel penelitian 100 orang. Teknik analisis penelitian dengan pendekatan kuantitatif berdasarkan analisis multivariate menggunakan model persamaan struktural (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa entrepreneurial marketing sebagai konstruk yang tidak memiliki pengaruh signifikan terhadap daya saing, artinya bahwa entrepreneurial marketing belum begitu baik dilakukan oleh UKM sehingga belum mampu meningkatkan daya saing, sedangkan hasil pengolahan data dalam penelitian ini menjawab rumusan hipotesis yang menyatakan inovasi produk memiliki pengaruh terhadap daya saing.
Co-Authors Amrin Antari, Ni Luh Sili Arifin Djakasaputra Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Balla Wahyu Budiarto Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Dewiwati Sujadi Dian Ariani Donny Dharmawan Eka Kurnia Saputra Elizabeth Emma Budi Sulistiarini Erina Alimin Errie Margery Fahrina Mustafa Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hery Erdi I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Ari Astana I Made Bayu Wisnawa I Made Suardika I Nengah Suardhika I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ida Bagus Raka Suardana Indra Sani James Adolf Paparang John EHJ FoEh Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mohamad Afan Suyanto Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Luh Sili Antari Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Prety Diawati Putu Agus Prayogi Putu Bagus Suthanaya Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sanzinha dos Santos Branca SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Sili Antari Silvia Ekasari Sonny Santosa STEVANUS KAKOMORE Stevanus Kakomore Sugiarsa, I Putu Gede Angga Suwignyo Widagdo, Suwignyo Syamsulbahri Syech Idrus Tanti Widia Nurdiani Tengku Kespandiar Vandini Putri Nurhabibah Wayan Gede Supartha Wenny Desty Febrian Febrian Yusi Faizathul Octavia