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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds:Manajemen Ide dan Inspirasi International Research Journal of Management, IT & Social Sciences Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ABM: International Journal of Administration, Business and Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge Jurnal Bisnis dan Kewirausahaan Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Jurnal aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management

Luh Komang Candra Dewi

Universitas Triatma Mulya

Author-ID : 1387355

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA DELIVERY GO-FOOD PADA APLIKASI GO-JEK DI KABUPATEN BADUNG: Studi Pada Konsumen Go-Food di Kabupaten Badung - Bali I Wayan Tisyadana; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant that consumers consider in using the Go-Food delivery service in the Go-Jek application in Badung Regency. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 100 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 15 independent variables can be analyzed further from a total of 20 independent variables. Of the 15 variables after the factor rotation process, there are five main components. The naming of new factors is determined according to the variables that make up the factor. The first factor is the service quality and application factors that have the highest eigenvalue value of 5.664 and are able to explain the total variance of 37.759%. The second factor is the individual factor with an eigenvalue value of 2.504 with a variance percentage of 16.692%. The third is the price factor with an eigenvalue value of 2.262 with a total variance of 15.083%. The fourth faculty is a social factor that has an eigenvalue of 1.359 with a total variance of 9.062%. The fifth factor is the lifestyle factor with an eigenvalue value of 1.091 which is able to explain the total variance of 7.273%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestyle factors that have small eigenvalue values compared to individual factors and service quality.Keywords: purchasing decisions, consumer behavior.

FAKTOR-FAKTOR YANG DIPERTIMBANGKAN WISATAWAN MENGGUNAKAN JASA ONLINE BOOKING BERBASIS APLIKASI TRAVELOKA DI FAVE HOTEL KUTA KARTIKA PLAZA James Adolf Paparang; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant that tourist consider in using online booking service in the Traveloka application at Fave Hotel Kuta Kartika Plaza. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 85 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 16 independent variables can be analyzed further from a total of 17 independent variables. Of the 16 variables after the factor rotation process, there are five main components. Thenaming of new factors is determined according to the variables that make up the factor. The first factor is the company image factor that have the highest eigenvalue value of 5.558 and are able to explain the total variance of 34.756%. The second factor is marketing mix factor with an eigenvalue value of 2.520 with a variance percentage of 15,750%. The third is the brand factor with an eigenvalue value of2.400 with a total variance of 15.000%. The fourth socio cultural factor that has an eigenvalue of 1,823 with a total variance of 11,394%. The fifth factor is individual factor with an eigenvalue value of 1.304 which is able to explain the total variance of 8,147%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestylefactors that have small eigenvalue values compared to individual factors and service quality.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME DI KOTA DENPASAR: Studi Empiris pada Konsumen Pembelian Produk Oriflame Di Kota Denpasar I Ketut Agus Darmawan; Luh Komang Candra Dewi
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the Effect of Brand Image and Price on Purchasing Decisions of Oriflame Product in Denpasar City. Data collection techniques in this study is the questionnaire. Sampling using a purposive sampling method, the sampling technique is carried out on the purpose and certain considerations of Oriflame product with a minimum age of 17 years old respondents. Data analysis techniques used are descriptive analysis, validity and reliability tests, classic assumption tests, multiple linear regression analysis, and multiple linear regression coefficient tests. The findings of this study are brand image (X1) has a positive and partially significant effect on purchasing decisions (Y) of 0.638. Price (X2) has a positive and partially significant influence on purchasing decisions (Y) of 0.027. Brand image (X1) and price (X2) have a positive and significant effect simultaneously on purchasing decisions (Y) of 0.824. Implications for the company to always maintain and improve brand image and product quality so that purchasing decisions can be maintained properly. With the quality of ingredients and a good perception of the brand image and price, a positive so that consumer purchasing decisions can be maintained properly.

FAKTOR-FAKTOR YANG DI PERTIMBANGKAN KONSUMEN DALAM MEMBELI PRODUK GARNIER DI DENPASAR Stevanus Kakomore; Luh Komang Candra Dewi; I Ketut Mustika
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant considered by consumers in buying Garnier products in the city of Denpasar. The design of this study uses quantitative descriptive analysis with SPSS analysis tool version 24. This study uses 70 respondents as research samples drawn based on purposive sampling method. The research method applied in this study is based on factor analysis with data collection techniques used are interviews, documentation, and questionnaires. The results of this study indicate that only 14 independent variables can be analyzed. Of the 14 variables after the factor rotation process, there are four main components. The naming of the new factors is determined according to the variables that make up the factor. The first factor is marketing and application factors which have the highest eigenvalue of 4.688 and are able to explain the total variance of 33.487%. The second factor is the personal factor with an eigenvalue of 2,021 with a variance percentage of 14.707%. The third is a factor of excellence with an eigenvalue of 1.377 with a total variance of 9.835%. The fourth factor is the reference factor which has an eigenvalue of 1.041 with a total variance of 7.062%. Implications for the company to always maintain the quality of service and product quality they have.

STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN KAMAR DI THE TANIS BEACH RESORT LEMBONGAN PADA MASA PANDEMI COVID-19 Vandini Putri Nurhabibah; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine the competitive strategy applied by the company. This research was conducted at The Tanis Beach Resort Lembongan. The subjects in this study were department head managers and customers, totaling 20 people. This study was tested using SWOT analysis by identifying various internal and external factors of the company, namely the analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram it appears that the position of The Tanis Beach Resort Lembongan is located in Quadrant I which is described as a growth position, where internal factors total (3.02-3.56) so that the right strategy and results are needed to increase sales. rooms by strengthening market development, market penetration and product development. As well as facing several opportunities and having various driving forces to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. The strategy that can be applied by the company is to always issue promo packages and disseminate information to anticipate more attractive offers from competitors, such as collaborating with travel agents, updating information technology through digital marketing such as honeymoon package promos, fastboat ticket promos, and meeting promos. rooms.

PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN ANGGOTA PADA KOPERASI CANDRA SEDANA MENGWI BADUNG Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

The purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. Where satisfaction is a feeling of pleasure or disappointment for someone who arises after comparing their perceptions or impressions of a product or service and their expectations. One of the factors that influence satisfaction is customer relationship marketing, which is a comprehensive range of strategies and processes to acquire, retain and cooperate with selected consumers to create higher value. In addition to customer relationship marketing, which affects satisfaction, service quality is a company's ability to meet customer needs and desires in accordance with customer expectations. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.

PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA TABANAN PADA MASA PANDEMI COVID-19 Reinaldi Wiranata; Luh Komang Candra Dewi
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.90

This study aims to determine and analyze the influence of brand image, price and promotion on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. The sampling technique used in this study is purposive sampling with the criteria of age, gender and brand purchased by respondents, namely people who buy smartphone products in Tabanan City. The data collection technique used is a questionnaire distributed using google form to 100 respondents. The analysis technique in this research is descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test, and t test analysis. Multiple linear regression analysis using SPSS 20 software for windows. The results of this study indicate that: Brand Image has a positive and partially significant influence on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Price has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Promotion has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid- 19 pandemic. The implication of this research is that the company should maintain brand image, price and promotion because it can improve smartphone purchasing decisions and improve more sophisticated and attractive technology on smartphone products that will be sold in the future

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO KIMURA COLLECTION, KUTA UTARA, BADUNG I Putu Ari Wijaya; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.101

This study aims to analyze the effect of product quality and price on consumer satisfaction at the Kimura Collection Store, North Kuta, Badung. The number of samples in this study were 100 respondents. The data collection technique used purposive sampling, with the criteria of customers who had shopped at the Kimura Collection Store, North Kuta, Badung. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are questionnaires, interviews and documentation. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test and t test analysis. The results of the analysis show that the regression results are Y = 1.615 + 0.332X1 + 0.370X2. Product quality (X1) partially has a positive and significant effect on consumer satisfaction (Y), which is shown in the regression coefficient b1X1 of 0.332 with a value of tCount = 4.910 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05). Price (X2) partially has a positive and significant effect on consumer satisfaction (Y) which is shown in the b2X2 regression coefficient of 0.370 with a value of tCount = 3.674 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05).

Co-Authors Amrin Antari, Ni Luh Sili Arifin Djakasaputra Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Balla Wahyu Budiarto Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Dewiwati Sujadi Dian Ariani Donny Dharmawan Eka Kurnia Saputra Elizabeth Emma Budi Sulistiarini Erina Alimin Errie Margery Fahrina Mustafa Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hery Erdi I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Ari Astana I Made Bayu Wisnawa I Made Suardika I Nengah Suardhika I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ida Bagus Raka Suardana Indra Sani James Adolf Paparang John EHJ FoEh Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mohamad Afan Suyanto Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Luh Sili Antari Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Prety Diawati Putu Agus Prayogi Putu Bagus Suthanaya Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sanzinha dos Santos Branca SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Sili Antari Silvia Ekasari Sonny Santosa Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Suwignyo Widagdo, Suwignyo Syamsulbahri Syech Idrus Tanti Widia Nurdiani Tengku Kespandiar Vandini Putri Nurhabibah Wayan Gede Supartha Wenny Desty Febrian Febrian Yusi Faizathul Octavia

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