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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS West Science Interdisciplinary Studies

Awaloedin, Dipa Teruna

Unknown Affiliation

Author-ID : 2267474

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Articles

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Digital Marketing and Traveloka App User Interest Pradini, Gagih; Ernowo, Atha Fadhil; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085300

The rapid development of information and communication technology has had a significant impact on various sectors, including the tourism industry. Digital marketing is becoming one of the important tools for the tourism industry to reach consumers and increase sales. This paper examines the use of digital marketing by Traveloka, a lifestyle superapp in Southeast Asia, in reaching consumers and improving services. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats faced by Traveloka in the context of digital marketing. The analysis results show that Traveloka has several strengths, including broad reach, precise targeting, two-way interaction, and engaging content. However, weaknesses such as fierce competition, ad saturation, reliance on technology, and fraud risk were also identified. Emerging opportunities include internet user growth, new technological developments, personalization, and influencer marketing. Meanwhile, threats include algorithm changes, stricter privacy policies, consumer mistrust, and the emergence of new platforms. Based on these findings, Traveloka can develop effective digital marketing strategies with a focus on long-term relationships with customers and multi-channel integration. Suggestions for improvement include periodic market research, development of an integrated digital marketing strategy, creation of engaging content, and utilization of influencer marketing. With these steps, Traveloka is expected to continue to be the leading travel platform in Southeast Asia.

Facilities And Sustainability of Tourism Destination Cempaka Park, Cilangkap Cipayung Pradini, Gagih; Rosdianti, Adella Syahrany; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085344

This study describes research on the effect of facility quality on visitor satisfaction and attractiveness in Taman Cempaka Cilangkap Cipayung, East Jakarta. This study adopts qualitative descriptive methods to examine various factors that affect the sustainability of this tourist destination. Through survey, direct observation, and SWOT analysis approaches, the study evaluated visitors' perceptions of the quality of facilities, such as play areas, sports fields, and picnic spots, as well as their relationship to their satisfaction levels. The results showed that the quality of facilities in Taman Cempaka had a positive impact on visitor satisfaction. Factors such as completeness, cleanliness, and condition of the facility received a positive assessment. However, there are some disadvantages to note, such as promotional limitations and lack of innovation in facilities. The recommended development strategy includes increased promotion through digital platforms, collaboration with related parties, and environmental education programs to strengthen the attractiveness of destinations. This research concludes that the management of Taman Cempaka needs to encourage innovation in facility development, as well as improve promotion and marketing strategies to increase the attractiveness and sustainability of the destination. This approach is expected to increase visitor satisfaction and support the long-term sustainability of this tourist destination.

Analyzing the Use of Augmented Reality in Public Relations Efforts to Improve Tourists' Experience In Ragunan Zoo Pradini, Gagih; Wardhani, Dwi Kesuma; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085402

Augmented Reality (AR) has become an increasingly popular technology across various fields, including tourism. Ragunan Wildlife Park, a zoo in South Jakarta, Indonesia, has introduced an AR application to enhance the visitor experience. This research aims to analyze the use of Augmented Reality in public relations efforts to improve the tourist experience at Ragunan Wildlife Park. Using a descriptive qualitative approach, the study was conducted through on-site observation, in-depth interviews with visitors, and a review of related literature and documentation. Additionally, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) was employed to evaluate the impact of AR usage. The study findings indicate that AR in the Ragunan Zoo application adds value by providing additional information about the zoo's fauna and facilities, facilitating online ticket purchases, and reducing wait times. However, AR also faces challenges such as the requirement for a stable internet connection and visitors' lack of familiarity with AR technology. Opportunities arise from the potential to strengthen digital relationships with visitors, while threats include data security risks and visitors' disinterest in using the app. The study concludes that AR has significant potential to enhance the visitor experience at Ragunan Wildlife Park. However, clear guidelines and educational efforts are needed to ensure visitors can easily access and use the application. With straightforward instructions and appropriate promotion, AR can be an effective tool to improve the visitor experience and strengthen the image of Ragunan Wildlife Park.

The Important Role of Influencer Content in Increasing Interest in Visiting Gelora Karno Stadium Pradini, Gagih; Anggrayni, Fellysha; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085522

Gelora Karno Stadium (GBK) is one of the international stadiums in Indonesia that is not only used for sports and entertainment events, but also attracts tourists who are interested in its history and activities. In an effort to promote the stadium as a tourist destination, the use of social media and collaboration with influencers has become an increasingly popular strategy. This research explores the role of influencers in the promotion of tourist destinations, especially in the context of Gelora Karno Stadium. Through SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this study assesses the advantages and disadvantages of using influencers in promotional strategies, as well as opportunities and threats that may arise. The results of the analysis show that influencers have a wide reach and can create creative content that appeals to the audience, so as to increase the attractiveness of tourist destinations. However, reliance on certain influencers can be a risk if they are involved in controversy or social media trends change. Collaborations with leading influencers provide opportunities to increase public exposure and trust in travel destinations, but high costs and changes in social media algorithms can be threats to promotional success. This research concludes that the synergy between public relations (PR) strategies and the role of influencers is the key to success in promoting tourist destinations. An effective PR strategy provides a strong foundation by creating a positive story about the destination, while influencers offer a personal dimension that is able to reach the audience in a more authentic way. With the right selection of influencers and a mature strategy, Gelora Karno Stadium can harness the power of social media to attract tourists and improve the image of the destination. Effective synergy between PR strategies and influencers will ensure successful promotion and attract significant visits to Gelora Karno Stadium.

The Role of Public Relations In Improving Environmental Quality Through Green Marketing Stuja Coffe Jakarta Pradini, Gagih; Lutfiana, Hilya; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085601

Tourism has become a basic need for hundreds of millions of people worldwide. Alongside the growth of the tourism industry, environmental issues have gained significant attention. The concept of Green Marketing has emerged as a potential strategy to enhance environmental quality and create a positive image in the tourism and culinary industries. This study evaluates the role of green marketing in improving environmental quality, focusing on the case study of Stuja Coffee Jakarta, and examines the public relations (PR) strategies used to promote and maintain a sustainable image. The research method used is a qualitative approach, involving direct observation at Stuja Coffee Jakarta, interviews with company directors, and analysis of documents and SWOT (Strengths, Weaknesses, Opportunities, Threats). The results indicate that Stuja Coffee has a strong commitment to green marketing by promoting environmentally friendly products, adopting sustainable practices, and reducing negative impacts on the environment. Through effective green marketing initiatives and innovative PR strategies, Stuja Coffee Jakarta strives to raise public awareness about environmental quality. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats faced by Stuja Coffee Jakarta in implementing its green marketing strategy. Strengths include a strategic location in the business and entertainment center of Jakarta and the ability to develop innovations in green marketing. Weaknesses relate to a lack of consumer awareness of green products. Opportunities include partnerships with environmental organizations and increasing consumer demand for eco-friendly products. Threats consist of fierce competition in the coffee industry, as well as criticism and controversy associated with business practices or green marketing. The study concludes that green marketing strategies and effective PR roles are essential for Stuja Coffee Jakarta to improve environmental quality and maintain a positive company image. Several strategic recommendations are proposed to strengthen the role of PR and increase the effectiveness of Stuja Coffee Jakarta's environmental initiatives, including enhancing education, collaborating with environmental organizations, and developing environment-based loyalty programs. By implementing these recommendations, Stuja Coffee Jakarta can strengthen its PR role in supporting efforts to improve environmental quality through green marketing, create sustainable positive effects, and build good relationships with consumers and the general public.

Quality of Service at Taman Safari and Tourist Satisfaction Awaloedin, Dipa Teruna; Azfa, Muhamad; Hasanudin, Hasanudin; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085646

Taman Safari Indonesia is a popular tourist destination located in Cisarua, Bogor, offering visitors the unique experience of observing wildlife up close in an educational setting. As one of Indonesia's premier attractions, the quality of service at Taman Safari Indonesia plays a significant role in visitor satisfaction. This study employs a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify the strengths, weaknesses, opportunities, and threats facing Taman Safari Indonesia. The analysis reveals that Taman Safari Indonesia's strengths lie in its diverse collection of animals, comprehensive facilities, strategic location, and engaging educational concept. However, challenges include relatively high ticket prices, weekend traffic congestion, facilities in need of upgrades, and a limited variety of shows. Opportunities for growth involve the development of digital tourism, partnerships with external parties, and enhanced educational tourism. Threats encompass competition from other tourist destinations, risk of natural disasters, climate change, and economic downturns. The conclusions drawn from this SWOT analysis indicate that Taman Safari Indonesia has the potential to continue growing, but it must address both internal and external challenges. Several recommendations for increasing its appeal and service quality include adding more show variety, expanding digital tourism content, upgrading facilities, and offering more attractive tour packages. These measures are expected to enhance visitor satisfaction and help Taman Safari Indonesia maintain competitiveness amid rising competition

Crisis Management and Visitor Satisfaction Using Swot Analysis Method Case Study: Marzano Pizzeria During the Covid-19 Pandemic Awaloedin, Dipa Teruna; Cahyaningrum, Nilam Dwi; Hasanudin, Hasanudin; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085725

The Covid-19 pandemic has had a significant impact on the tourism industry and related sectors, including restaurants. Pizza Marzano, an international restaurant chain in Indonesia, faced a crisis due to social restrictions, lockdowns, and changing consumer behavior. This paper explores the crisis management strategies implemented by Pizza Marzano during the pandemic, focusing on the measures taken to maintain customer satisfaction. A qualitative research approach was used, with data gathered through interviews and secondary research. The SWOT (Strength, Weakness, Opportunity, and Threat) analysis method was employed to understand the context of the crisis and identify appropriate mitigation strategies. The findings reveal that Pizza Marzano adopted various measures to mitigate the pandemic's impact, such as adhering to health protocols, enforcing capacity limits, and enhancing take-away services. Public Relations (PR) strategies played a crucial role in addressing the crisis, including open communication, transparency, and leveraging social media to build trust. The evaluation of these strategies indicates that the actions taken effectively increased occupancy and maintained customer satisfaction. In conclusion, effective crisis management strategies and the role of PR helped Pizza Marzano withstand the pandemic crisis and reduce the negative impact on customer satisfaction. The insights from this study can guide other businesses in addressing similar crises in the future

Involvement of Local Communities in the Development of Batulayang Tourism Village Awaloedin, Dipa Teruna; Fitri, Novita Iza; Putra, Suadi Sapta; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088262

This abstract examines the involvement of the local community in the development of Batulayang Tourist Village, a tourism-focused village in the Cisarua district of Bogor. The study employs a qualitative approach with a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the village's development. The results indicate that Batulayang Tourist Village possesses strengths in its natural beauty and cultural richness, along with active community participation in tourism development and management. However, there are weaknesses, such as inadequate infrastructure, a lack of community awareness of tourism potential, and insufficient destination promotion. Opportunities for growth include collaborations with private sector entities, skill development for the community, and the introduction of new tourism products. The threats faced include competition from other tourist villages and potential negative impacts on the environment and local culture. The study concludes that active community participation is key to the successful development of Batulayang Tourist Village, as it drives economic growth, cultural preservation, and environmental sustainability. Recommendations for improvement include providing training and support for community members in tourism-related skills, forming cooperatives or joint business groups, and involving the community in the planning and management of tourism in a sustainable manner.

Climate Change on the Tourism Industry in Batulayang Tourism Village Destinations Using Swot Review Awaloedin, Dipa Teruna; Wulansari, Wuri; Asyari, Asyari; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088338

Tourism, as a significant global economic sector, has become an integral part of many people's lives. However, climate change poses a serious threat to the tourism industry, including in Desa Wisata Batulayang, a tourism destination known for its natural beauty and cultural richness. This study employs a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify the strengths, weaknesses, opportunities, and threats faced by Desa Wisata Batulayang in addressing climate change. It also explores the role of Public Relations (PR) in handling these challenges and devising strategies to help this tourist village survive and thrive. The findings reveal that Desa Wisata Batulayang has strengths in its natural beauty, local wisdom, and various tourist attractions. However, it also has weaknesses, such as high dependency on environmental conditions and infrastructure that may not be fully prepared for climate change. Opportunities for the village lie in developing alternative tourism and sustainable tourism, while threats include extreme weather, infrastructure damage, and the risk of natural disasters. Public Relations plays a critical role in addressing the threats of climate change. PR can educate tourists and the community, disseminate information about adaptation efforts, and promote a positive image through campaigns emphasizing sustainable tourism. Additionally, PR can collaborate with various stakeholders to support climate change mitigation and adaptation programs. In conclusion, although climate change presents serious challenges to the tourism industry in Desa Wisata Batulayang, with appropriate strategies and support from various parties, this village can strengthen its resilience and continue to be an attractive tourist destination. Recommendations include improving management quality, diversifying tourism products, preparing emergency plans, and conducting regular evaluations and monitoring. By taking these steps, Desa Wisata Batulayang can become an example of a resilient and sustainable tourist village amid the challenges posed by climate change

The Importance of Management Partnerships in Developing Tourism Sustainability After the Covid-19 Pandemic at Taman Impian Jaya Ancol Awaloedin, Dipa Teruna; Iskandarmouda, Elena Edelweis; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088399

Tourism has become a basic need for many people and is considered a human right that should be respected and protected. As an essential sector in the global economy, tourism contributes significantly to national revenue and creates employment opportunities. Taman Impian Jaya Ancol, a major tourist destination in Jakarta, faces various challenges due to the Covid-19 pandemic, including a decline in visitor numbers, increased health costs, and changes in tourist behavior. This study aims to analyze the role of partnerships in building a positive image for Taman Impian Jaya Ancol in the post-pandemic era. Using literature studies and SWOT analysis, this research evaluates internal and external factors affecting this tourist destination. The analysis indicates that partnerships with various stakeholders, including government, local communities, environmental organizations, the private sector, and media, are key strategies to address post-pandemic challenges. Partnerships have proven to offer positive contributions by enhancing security, supporting local economic development, developing sustainable practices, and increasing tourism appeal. However, barriers such as economic uncertainty, increased operational costs, and travel restrictions require adaptive and innovative strategies. Recommendations for strengthening partnerships, including marketing innovation, diversification of funding sources, and collaboration with media and influencers, can help Taman Impian Jaya Ancol rebuild its positive image in the post-pandemic era. The study concludes that partnerships are a critical foundation for overcoming the post-pandemic challenges in the tourism sector. Strategies involving collaboration, innovation, and adaptability are needed to ensure the sustainability of partnerships and the long-term success of Taman Impian Jaya Ancol.

Co-Authors Abbas, Asyari Agung Pranoto Agustiani, Fitri Ainayya, Lefka Alkaf, Muhammad Syafiquraman Ananda, Tiara Martha Andini, Davi Ayu Anggraini, Vira Dwi Anggrayni, Fellysha Anjani, Rheka Dwi Apriyati, Nur Asyari Asyari, Asyari Azfa, Muhamad Azhar, Muhammad Faris Azzahra, Lintang Salwa Benjamin, Donald Bogia, Elvana Jolanda Bule, Yohana Gaius Cahyaningrum, Nilam Dwi Cecilia, Vita Christiani, Meiliana Cik, Achmad Cik, Ahmad Daely, Birgita Yunita R.C Dariati, Nurlaily Demolingo, Ramang H Dewi, Dyah Handayani Effendy, Siti Nur Aisyah Ekania, Nadhira Erianie, Vannesha Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri, Novita Iza Fitria, Putri Maulida Hanifa R, Ravanie Hasanudin Hasanudin Hasanudin Hibatullah, M Rafif Hibatullah, Muhammad Rafif Ikhsani, Syifa Syaroh Irma Setyawati Iskandarmouda, Elena Edelweis Izati , Citra Nur Sabrina J.M.A, Valdero Juliana, Elisha Maria Karyatun, Subur Kelly, Ahmad Latif, B Syarifuddin Liora, Devina Nisa Lutfiana, Hilya Maramis, Henson Palmer Nugraha, Rizki Nurul Nur, Ahmad Regi Padri Achyarsyah Pradini, Gagih Pratama, Reza Aditya Prisillia, Putri Aisha Putra, Suadi Sapta Putrandally, Jevanda Putri, Ananda Amelia Putri, Ananda Fadila Raflikeza, M. Firdaus Ramadaniyah, Dinda Nisaa Ramdani, Apri Rhomanhova, Zika Aqlia Rohiyati, Ulfa Falahi Rosdianti, Adella Syahrany Ryadi, Ragil Saleh, Muhammad Surya Salsabila, Khania Fasha Saroso, Adiyasa Soraya, Zahra Suhino, Aushaf Hisham Utami, Putri Priscilla Wardhani, Dwi Kesuma Widarta, I Gede Wittsdy, Joy Hendrikh Wulansari, Wuri Yartono, Nungki Yazid, Muhammad Sholah Zifa, Maulita Syarifa Zumratul Meini

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