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Added Value And Development Strategy Of Agroindustry Widoro Asih Instant Beverages In Ngliman Village, Sawahan District, Nganjuk Regency Joni Murti Mulyo Aji; Firadayana Laksmita Friska
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 1 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i1.2426

Abstract

Widoro Asih's instant herbal agro-industry business has the potential to be developed, because Widoro Asih's agro-industry has 20 kinds of products two of them instant tumeric herbal drink and tumeric dip pockets which have the benefit of not having sediment when it is brewing. The Widoro Asih’s agro-industry is one of the agroindustries that first created or innovated traditional herbal drink made from tumeric for sale in Nganjuk which are available in compact packaging, with a recipe preparedy by Mrs. Asih’s herself as the owner of the business. However, this business has not yet carried out detailed calculations to find out whether this business is feasible or not. The purpose of this study was to determine the amount of profit, added value of the Widoro Asih’s agro-industry and the right development strategy for the Widoro Asih’s agro-industry. Analysis of the data used is TR - TC Profits, added value using the Hayami method VA = NP - IC. In addition, using the SWOT analysis method to find out the right strategy to be applied in Widoro Asih's instant herbal agro-industry business. The results showed that Widoro Asih's instant herbal agro-industry business in Ngliman Village, Sawahan District, Nganjuk Regency could be said to be positive and profitable, and feasible to implement as evidenced by the results of data calculations. While the right business development strategy to implement is the SO strategy with strategic priorities being 1) Maintaining existing markets, 2) Creating new services such as membership or special delivery discos.
Regional Analysis and Strategy for Development of Coffee Commodities in Banyuwangi Regency Ragel Firdaus; Joni Murti Mulyo Aji
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12864

Abstract

The plantation subsector always has a strategic role for regional development, both national and regional. Banyuwangi Regency is one of the coffee centers in East Java, with an average area of coffee commodities in Banyuwangi Regency of 8,675 Ha with average productivity from 2018-2022 reaching 904.4 kg/ha. The development of coffee commodities in Banyuwangi Regency is still experiencing several obstacles in increasing productivity and management. In the basic economic sectoral planning model, economic sectors are divided into basic sectors and non-basic sectors. The basic sector can be the basis for decision making in strategic management of coffee commodity development. Base area analysis is carried out using Location Quotient (LQ) analysis, while localization analysis and specialization analysis are used to determine distribution characteristics. The coffee commodity development strategy is determined by the Analytical Hierarchy Process (AHP). There are 6 coffee commodity base regions or sub-districts in Banyuwangi Regency based on the average LQ from 2018-2022. The average value of the locality and specialization coefficients is less than one. The priority criteria in the coffee commodity development strategy are post-harvest farming criteria, while the alternative is the alternative of increasing the mechanization of product processing.
Analisis Rantai Pasok Cabai Rawit dan Upaya Peningkatan Efisiensi di Kecamatan Banyuputih Mohammad Hanafi; Joni Murti Mulyo Aji; Sudarko Sudarko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14694

Abstract

Cayenne pepper production in Indonesia has continued to increase over the last five years. During the 2016-2020 period, the average increase in cayenne pepper production was 13.6% per year. The island of Java is the largest production center for cayenne pepper in Indonesia, while consumers of cayenne pepper are spread throughout Indonesia. This research aims to analyze the condition of supply chain management and the level of efficiency of supply chain management for cayenne pepper commodities in Banyuputih District. The research method used is descriptive analytical. The respondents in this research were 74 respondents in Banyuputih District who were determined using the Slovin formula technique. The data obtained was analyzed using descriptive analytical methods using the Food Supply Chain Networks approach, marketing margin, Farmer's Share, and marketing efficiency. The research results show: (1) The market share for sales of cayenne pepper in Banyuputih District is divided into several market segments, including local markets and regional markets. (2) the largest marketing margin for cayenne pepper is in marketing channel three, namely 31,000. This channel has the longest supply chain channel for distributing cayenne pepper to farmers. The highest farmer share value is in the first channel where cayenne pepper farmers in Banyuputih District sell directly to end consumers without going through other structures. There are two marketing channels that fall into the efficient category, namely marketing channel 1 and marketing channel 2, while marketing channel 3 has a marketing efficiency value of 34% and is in the less efficient category.