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MARKETING COMMUNICATION MODEL TO ACHIEVE MARKETING OBJECTIVES (CASE STUDY OF ORIGAMI PHOTOGRAPHY MEGA MALL MANADO) Kaloh, Yunita Agmenia; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.516 KB) | DOI: 10.35794/emba.v7i1.22293

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Abstract: Good quality photo is a common necessity in today's life. Even though mobile phone has been specified with a good camera but the place and photo editing is important to determine whether the photos are good or not. Origami use advertising as their marketing communication tool. The aim of this research is to find out the marketing communication model of Origami Photography Mega Mall Manado in order to achieve their marketing objectives. The sample of this research are management, employee and loyal customer of Origami Photography Mega Mall Manado. The results showed that Marketing Communication Model applied by Origami Photography has significant relationship with the Marketing Objectives. Advertising that is done through in-store displays make people's interest in Origami Photography increase. The impact is seen in Marketing Objectives, sales targets of Origami always achieved every year. Origami Photography need to continue explore unique and interesting designs for their stores. For social media must also be updated more often, maybe they can post photos or update store situation through intagram story. Origami Photography also continues to maintain its loyal customers by keeping their good communication. Keywords: marketing communication model, photography, advertising
ANALISIS PENYAJIAN LAPORAN KEUANGAN BERDASARKAN SAK-ETAP PADA KOPERASI KARYAWAN BANK SULUT GO Siagian, Raven Pardomuan; Pangemanan, Sifrid S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1356-1485
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.067 KB) | DOI: 10.35794/emba.v4i1.12365

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Laporan keuangan merupakan sarana mengkomunikasikan informasi keuangan dari hasil proses aktivitas akuntansi yang dapat membantu pengguna laporan keuangan dalam pengambilan keputusan. Standar Akuntansi Keuangan yang berlaku umum dianggap rumit untuk diterapkan pada badan usaha yang tidak memiliki akuntabilitas publik. Berdasarkan hal tersebut IAI mengeluarkan Standar Akuntansi Keuangan Entitas Tanpa Akuntabilitas Publik (SAK ETAP) yang dapat mengakomodir kebutuhan akuntansi untuk entitas yang tidak memiliki akuntabilitas publik. Penelitian ini bertujuan untuk menganalisis penerapan SAK ETAP pada penyajian laporan keuangan Koperasi Karyawan (Kopkar) Bank Sulut Go. Kopkar Bank Sulut Go merupakan badan usaha yang mengelola dana anggotanya dalam bentuk simpan pinjam. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif. Hasil penelitian berdasarkan pada penyajian neraca, laporan laba-rugi, laporan perubahan ekuitas tahun 2015 dan laporan arus kas tahun 2012, menunjukkan Kopkar Bank Sulut Go belum menyajikan catatan atas laporan keuangan (CALK), adanya kesalahan dalam pengklasifikasian pos akun, serta adanya inkonsistensi dalam memperbarui laporan arus kas. Penelitian ini menyarankan agar koperasi mengungkapkan kebijakan akuntansi perusahaan dalam CALK, memperbarui setiap komponen laporan keuangan, dan mempekerjakan karyawan yang terampil di bidang akuntansi. Kata kunci: Laporan Keuangan, SAK ETAP.
COMPARATIVE OF STOCK PRICE BEFORE AND AFTER INDONESIAN PRESIDENTIAL ELECTION IN 2014 OF LQ-45 STOCK LISTED ON IDX Lie, Dave Danie; Pangemanan, Sifrid S.; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.096 KB) | DOI: 10.35794/emba.3.3.2015.9480

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Recently, investors have knowledge on investment for their future benefits. Then, as time goes by, they found out that information about some events may have a significant influence on the performance of the stock price and it makes them worry if this kind of event could affect the price of their shares, especially the price of LQ-45 stocks. One of the events that may affect the stock price is presidential election because it is macroeconomics factor that affect all aspects in the country including investment. This research conducted to identify the significant change of the stock price and to know if this event has an effect on price of LQ-45 Stock. This research uses Time Series Analysis, Paired Sample t-Test and purposive sampling method where the sample of this research is all LQ-45 stocks in IDX. The correlation result finds that there is a relation between stock price and presidential election. There is also a significant change on stock price after the presidential election. Therefore, it concluded that event such as presidential election is one of the factors that affect the performance of the stock price and investors recommended to be more cautious of information while doing stock transaction, and makes better investment.   Keywords: stock price, presidential election, event study
THE INFLUENCE OF MOTIVATION AND PERCEPTION AS PSYCHOLOGICAL FACTORS ON CONSUMER BUYING DECISION OF KAWASAKI NINJA MOTORCYCLE Lomboan, Reynaldo; Saerang, David P.E.; Pangemanan, Sifrid S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 1, No 4 (2013): Jurnal EMBA, HAL 2264 - 2381
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.864 KB) | DOI: 10.35794/emba.v1i4.3506

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Today, transportation is a human need for supporting their activities in every single day. In this modern era, all people are using sophisticated tools for their transportation. The increasing population in big cities make the companies in vehicle or automotive industry work hard to formulate their strategy. The congestion factors make people think to find a solution on how to avoid congestion interfere with their activities. Motorcycle then is an option to overcome the problems that interfere with their activities in terms of the bottleneck. Because of motorcycle can get rid of the discomfort in the jam. People started to think what kind of vehicle can avoid the traffic jam situation that make activities being disturbed. Motorcycle is the answer. People who have job that really needs the time efficiency have solved the common problem by purchasing motorcycle to get rid of the inconvenienceof being trapped in the crowdedtraffic. The specific objective of this research is to determine how motivation and perception influence on consumers buying decision of Kawasaki ninja motorcycle in Manado. The method of analysis used is Multiple Regression Analysis which enables to know the influence of independent variable on dependent variable. The result shows that motivation and perception influence consumers buying decision simultaneously and partially. Perception has the most influence to consumers buying decision.
BRAND PERSONALITY CREATION THROUGH ADVERTISING (Study KFC on Television Commercial Break) Mumu, Richard Laurenz; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.424 KB) | DOI: 10.35794/emba.4.1.2016.12075

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The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement, Competence, Ruggedness and Sophistication, especially for Kentucky Fried Chicken in Manado City.This research’s purposes  are to figure out whether Brand Personality give significant influence to the Advertising of KFC at Manado City, simultaneously and to figure out whether Brand Personality give significant influence to the Advertising of KFC at Manado City, partially. To achieve those objectives, Multiple Regression Analysis is used. Its’ conclusions are Brand Personality   generally give the significant influence for the Advertising of KFC and  each Brand Personality partially give the significant influence for the Advertising of KFC. Based on the results, company’s managers and employees must maintain and enhance the good understanding about three Brand Personality, must improve customers’ understanding about Sophistication and Excitement, and must give more concern about other influencing factors of the customers’ understanding about the advertising and its contents. Keywords : brand personality, advertising
ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE DECISION IN CHOOSING CHINESE RESTAURANT IN MANADO (CASE STUDY: AFUI, NEW MIE JAKARTA, AND SAMRAT ABADI) Macawalang, Andre H.S; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.71 KB) | DOI: 10.35794/emba.v7i3.24032

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Nowadays, Chinese restaurant are rapidly growing up. In comparison to regular restaurants, Chinese restaurants possess certain sociological and cultural elements that make them special for their guests in ways that cannot be found in regular restaurants. In Manado, there are three Chinese restaurant that are most visited by costumer which are Afui, New Mie Jakarta, and Samrat Abadi. All the restaurant are in the Samrat Street. Buying decision is consumer action to choose product from several alternate products which will be used by the consumer. Some factors that can drive consumer decision in culinary business: price, brand image, cleanliness, service quality, atmosphere, and menu design. The purpose of this study is to know the most important criteria for consumer in choosing Chinese restaurant in Manado and which restaurant is the most preferable. This research used Analytical Hierarchy Process with total sample of 50 respondents. The result shows that the most important factor is cleanliness. Then atmosphere, service quality, brand image, price and menu design is the last place. Samrat Abadi is the most preferred Restaurant among the other alternatives. The restaurant should keep their place clean. Afui and New Mie Jakarta, have to improve their performance or service quality, adding more promotions and make some different thing which is unique or something that the competitors does not have. Keywords: consumer purchase decision, analytical hierarchy process
THE ANALYTICAL HIERARCHY PROCESS (AHP) ON PURCHASE EVALUATION OF LOW END SMARTPHONE IN MANADO (CASE STUDY : OPPO, ASUS AND ADVAN) Berhimpon, Gabriella .; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (981.289 KB) | DOI: 10.35794/emba.v6i2.19882

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Abstract: Smartphones is a sophisticated mobile phones that resemble computers to meet human needs as a communications tool. Consumer purchasing decisions are a process that involves individuals or groups in choosing, purchasing, using or disposing of products, services or experiences to meet their needs. In understanding decision making we will know how consumers make a decision from searching to buy products or services and also we can know the factors that influence decision making. This research uses kuanitatif method to measure data. The method used is Analytical Hierarchy Process method. The AHP method for rating alternative decisions and selecting the best multiple criteria is given, allowing users to assess the relative weights of some criteria given intuitively. Customer will choose Oppo as the most preferred low end smartphone in Manado compared to the other alternatives. The result shows people want to choose the best low end smartphone, they prefer to choose Oppo smartphone among the other alternatives. User interface is the most important criteria for the consumer. The user interface of the low end smartphone much important as the criteria in purchase evaluation because every consumer need their low end smartphone to be able to interact directly.Keywords : customer decision making, analytical hierarchy process
CONSUMER DECISION MAKING OF FEMININE SANITARY PRODUCTS IN MANADO Matheos, Anggun N.; Pangemanan, Sifrid S.; Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.312 KB) | DOI: 10.35794/emba.v5i3.17621

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Abstract: The development of the business world in the era of globalization is going rapidly, which contributes in economic growth nationwide. In line with it makes the better level of income and the buying power the community grew to meet the need and desire of the will goods or services. The purpose in this study is to identify of consumer decision making of feminine sanitary product in Manado. Decision making is one of the most important function of the managers in any kind of organization. Among difference managers’ decision strategic decision – making is a complex process that must be understood completely before it can be practiced effectively. Qualitative research is a broad methodological approach that en compasses many research method. Base on the data that collected 11 from 19 informant using product Charm as their feminine sanitary product. Most of them like to try another product but keep choose the older one. They choose what they feel comfortable to use. The manufacturer are paying more attention to the desires of the consumer so that the consumer be loyal to one brand, in other words the need for differentiation of products with a wide range of functional and usability needed by consumers. Keyword: consumer decision making, consumer behavior, feminine sanitary product
THE INFLUENCE OF POWER PRESTIGE, ANXIETY, DISTRUST AND CREDIT CARD USAGE ON COMPULSIVE BUYING Daun, Stella C.; Pangemanan, Sifrid S.; Mekel, Peggy A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 236 - 360
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.627 KB) | DOI: 10.35794/emba.2.3.2014.5513

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Consumer behavior has been a topic of interest for many academics in the past few years, and one of the many subjects from consumer behavior is compulsive buying. Compulsive buying has known as an abnormal form of consumer behavior, regarded as the dark side of consumption. The purpose of this study is to analysis the influence of power prestige, anxiety, distrust, and credit card usage on compulsive buying of college student. The population observed was IBA students who use credit card with sample as many as 100 respondents. This research used quantitative analyze by using questionnaires and used multiple regression analysis. Result showed that power prestige, anxiety, distrust, and credit card usage influence compulsive buying simultaneously but not partially because distrust variable has no significant influences to compulsive buying. However, measuring money attitudes gives a clearer picture of how students perceive money and how money makes them feel towards themselves and towards various products or services. Therefore, further studies should widen the variable of money attitude that can potentially influence compulsive buying. A factor which captures obsession with money would be an improvement. It is captured by the power prestige dimension, but could be made explicit as a separate factor. Keywords: compulsive buying, power prestige, anxiety, distrust, credit card
ANALYSIS OF CLICKS AND BRICKS: CONSUMERS’ ATTITUDE TOWARDS ONLINE STORE AND TRADITIONAL STORE OF CHARLES & KEITH CONSUMER IN MANADO Sendow, Fiorentina F.; Pangemanan, Sifrid S.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1128.652 KB) | DOI: 10.35794/emba.v7i4.25764

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Abstract: Marketing is one of the key factors in the success of a company’s business. This is because marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have values for customers, clients, partners and society at large. Marketing have an important role in deciding the consumers’ attitude in buying behavior. Consumers’ attitude towards online store is different with consumers’ attitude towards traditional store. This study aims to analyze the consumers’ attitude towards online store and traditional store of Charles & Keith consumer in Manado. This research uses qualitative method with interview used to collect the data. The population in this research refers to the consumers of Charles & Keith in Manado with samples 15 of Charles & Keith consumer, which were chosen through purposive sampling. The results showed the indicators of the consumers’ attitude towards online store or traditional store that affects to their behavior to buy. It is recommended for Charles & Keith to keep improving their service in store and website or application and the quality of the products in order to keep the consumer loyalty.Keywords: marketing, consumer attitude, consumer behavior, e-commerce, traditional store
Co-Authors Abram Ventura Wardana Putra, Abram Ventura Wardana Ahmad Maulana Ngurawan, Ahmad Maulana Angela, Beybs . Anggela Heyfi Meirene Angkouw, Karina Roseline Angraeni, Elvinda Febry Apita, Grisela Vivi Areros, Kartika L. Arindah Walangitan, Arindah Arsyad, Annisa M.T Aurelia Indah Molle Baguna, Nabella L Benu, Nada Astria Carmel Benu A.C. Benu Berhimpon, Gabriella . Bittie, Windy . Briando N.V. Walangitan Budiang, Feibe Teresa Chrisdy Rumerung Christian Poluan Christo Minardo Runtuwene Damongilala, Novia N. Dave Danie Lie, Dave Danie David P.E Saerang David P.E. Saerang David Paul Elia Saerang Deddy Sutrisno Surjaanto Derek Patriksen Osvaldo, Derek Patriksen Dhullo Afandi Dhullo Affandi Dio Rio Roring Dulloh Afandi Eirene Natalia Makal Eman, Trivena Deyvi Esterlita, Geruh D. N. Esther Yosilia Ernawati Longdong, Esther Yosilia Ernawati Evran Lexy Tambuwun Farlane Rumokoy Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Friska Baramuli, Friska Friskia Oroh, Friskia George, Stevany Carla Sophia Gerungai, Natalia Y. T. Gerungai, Natalia Y. T. Gerungai, Natalia Y.T. Gerungan, Dei Gustiani Goni, Priskila Hana Debora Gosal, Melisa Maria Gratia Wuntu Harijanto Sabijono Hazra Muda, Hazra Heince R. N. Wokas Heince Wokas Hendra H Hendrik Gamaliel Hengkeng, Gleidys Audina I Gede Suwetja Indah Heidy Poluakan Inggriani Elim Jessy D.L Warongan, Jessy D.L Jilly Gabriella Eman Johan R. Tumiwa, Johan R. Johan Tumiwa Jones, Tifani Joy Elly Tulung Judisty Kaumbang, Judisty Kading, Meylani Selvi Kaharuddin, Indira Wardhani Kakasih, Gita Gabriella Kalangi, Kevin . Kalendesang, Angelita Chyntia Kaloh, Yunita Agmenia Kalumata, Gabriella F. M. Kananlua, Abigael L. Kaunang, Karenina I. Kawenas, Calvien Kawengian, Kezia D. Kawet, Octodavid Keita Ch. M. Kalangi Kezia, Panambunan Eunike Monicca Kindangen, Indah Rani Jessica Kindangen, Natalia Shareen Kotangon, Armando Andika Kumaat, Mentari G. Kumendong, Andreano . Lahia, Bonifasius J. Lahida, Naya W. Lalelung, Marcela E. Laluyan, Wanda Nadya Lantang, Andhy Philip Lasut, Nanhito Clary Latjandu, Lady D. Lawani, Pamela Lendo, Octaviany Pricillia Lidia Mawikere Linda Lambey, Linda Lisa Christy Longgorung Loupatty, Sindie Margaretha Lumempouw, F. Geraldy Lumentut, Lusiana Lumentut, Pricilia Inry Lumintang, Yecika Glady Lumowa, Pingkan W.R. Luntungan, Clarissa A. R. Macawalang, Andre H.S Malonda, Alvincent . Mamahit, Bonaventura L. A. Mamangkay, Greyshella Sesdi Mambu, Christie Natalia Manalu, Marchell F. Mandagi, Reynaldi R. Mandey, Stevani Risel Manumpil, Ni Made V.A Maria Tielung Mariska Rondonuwu Marthin, Titien Marulitua C. Siahaan Masinambow, Chriskendry H. Matheos, Anggun N. Mawuntu, Keren A. Meily Y. B. Kalalo, Meily Y. B. Melisa Ngangi, Melisa Mengko, Lidya P. Merinda Pandowo Michelle Anastasya Porawouw Michelle Inri Fifalia Nangka Moniaga, Yosafat Timotius Moningka, Valerin Ariella Muhamad Riski Nindar Muin, Resti C Muljono, Wulan . Nani, Siti Sakina Nefry, Pajow A. Nelby T. Pasambuna Ni Wayan Surina, Ni Wayan Nirmala Buata Novi S. Budiarso, Novi S. Novita Regina Kumambong, Novita Regina Nur, Santi Ali M. Nurcahyo, Arkhan Billy Otinur, Faujan Palilingan, Kartini A.T. Palilingan, Lingkan N. Pamela Pantouw Pangerapan, Sonny . Pangkey, Giacita C. M. Pangkong, Blessy Monica Paoki, Esther Patricia Paramitha Sandy Mokodompit Parrangan, Gabby Angelina Paulus, Yavet Peggy Adeline Mekel Pelu, Fahcmy Idris Pesik, Rebecca Pinatik, Sherly . Polii, Florida P. K. Pondaag, Cloudian E. Pongoh, Virginia Ponto, Regina G. G. Porawouw, Regita . Prang, Seruni J. Putera, Tumonggor Christiando Randy Wattilete Raven Pardomuan Siagian, Raven Pardomuan Reynaldo Lomboan Reynold Briando Turangan, Reynold Briando Richard Laurenz Mumu, Richard Laurenz Riefad, Muh. Riefky Rima Ayu Lestari Riska Valentine Ulaan, Riska Valentine Rizka Amerchia Woruntu, Rizka Amerchia Robert Lambey Rondonuwu, Billy Imanuel Rondonuwu, Maxmilian Kevin Rondonuwu, Sintje S. Roringpandey, Prisky Mercedes Rudy J. Pusung Rudy J. Pusung Pusung Rugian, Veyne Rumokoy, Farlane S Runtu, Marseila Esterlita Saerang, Regina T. Samban, Yonatan W. A. Sanggor, Eukaristia M Sangian, Yosua G. Sarapi, Natalia Melinda Sendow, Fiorentina F. Shinta Ismail Shintia Malombeke Sihadi, Intan Purwatianingsih Sinon Dotulong Sinsu, Eirene E. Siwy, Gracia Sondakh, Harini . Sonny Pangerapan, Sonny Stella C. Daun Stevanus M. Lariwu Steven J. Tangkuman Steven Tangkuman Sumarauw, Siska I. Sundah, Prisilia Ester Supit, Christoffel C.T Sutria Langling Manorek, Sutria Langling Syermi S.E. Mintalangi Takahindangen, Eka A. Tamatompol, Elisa . Tamboto, Filia C. Tamuntuan, Santa . Tangel, Anastasia G.S Taroreh, Bryan F. W. Theodorus Vincent Rau Thessalonica, Kereh Clarissa Timmy Supit Treesje Runtu Tuela, Novaldy Tuilan, Brenda Melania Tumbuan, Willem J. F. Alfa Tumewu, Ferdinand . Tumiwa, Johan . Tumober, Jennifer Roselyn Ventje Ilat Vergina Sheren Bawoleh, Vergina Sheren Vicaristy Amanda Tumengkol Victorina Z. Tirayoh Vidya E.C. Nggiu Vincensius, Resilooy Marcho Vivian Febriani Derek Waha, Gebby Gabriella Wahani, Rezha Geovani Wajong, Frity C. Wakary, Gizela. C. Walewangko, Christ D. Wangke, Shinta J. C. Warokka, Gloria F. Warongan, Jessy Waronggan, Jessy D.L Watung, Irene I. Willem J.F AlfaTumbuan, Willem J.F Willem J.F.A Tumbuan Wilmar, Christian Denisius Winda Angraini Jalaham Wongkar, Velasco Wowor, Wenseslaus Wuisang, Virginia Michelle Wuwungan, Ivana . Yeriko A. N. Tampi, Yeriko A. N. Yuliati Yosephani Makaombohe Yunita Melani Sanger, Yunita Melani