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Journal : Riset Manajemen dan Akuntansi

PENGARUH MODAL TERHADAP OMZET PENJUALAN: PERAN BIAYA PEMASARAN SEBAGAI VARIABEL MODERATING Sriyanto, Sriyanto
Riset Manajemen dan Akuntansi Vol 11, No 1 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 1 Mei 2020
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v11i1.110

Abstract

This study aims to analyze the effect of capital and marketing costs on sales turnover and the effect of capital on sales turnover moderated by marketing costs. Sample of this study are 67 entrepreneurs of culinary in Tasikmadu District Karanganyar Regency, using purposive sampling technique. Data analysis using multiple linear regression and Absolute Difference Test. The conclusion of hypothesis test result (1) capital and marketing cost have significant effect on sales turnover. (2) Marketing costs can moderate that reinforce the effect of capital on sales turnover.
Co-Authors Afifah Hasna Prilia AGUS SETIAWAN Ahmad Dahlan Aim Abdulkarim Amalia, Arifatun Rizka Andik Wijayanto Andika, Wahyu Aninditya, Destiana Apik Budi Santoso Apriyanto, Mulono Ari Wijayanti Arifien, Moch Asmawi Zainul Asri Ratna Sari Astutik, Sri Dewi Astutik, Sri Dewi Bambang Widarno Basuki Basuki Bregas Widya Pratama, Bregas Widya Budiyanto, Hermawan Cahyono, Eko Hadi Darminto Pujotomo Desi Wulandari Devi Rahmadani Dhi Bramasta, Dhi Diansari, Susi Eka Setyaningsih Eko Adi Saputro Enok Maryani Esti Mungizzah Eva Banowati Fadia Rakhmita Fadjar Harimurti Fahrus Widodo Faisal Bin Husen Ismail Fajriyatun Fajriyatun Fauzi Nur Akhadi Feby Nurliana Firmansyah Firmansyah Hadi, Miftakhul Handayani, Alfina Hanifah, Utik Milati Hari Purnomo Susanto Haryanto Haryanto Hasanudin, Mochammad Hasiholan, Bistok Hasna Prilia, Afifah Hermawan, Arief Yulianto Hermawan, Arief Yulianto I Gusti Wayan Murjana Yasa I. Ismiyati Idha Lusmianingtyas Ika Pujiastuti Indri Murniawaty, Indri Ira Windarti Istiqamah Istiqamah Ita Nuryana Ita Sulistyawati, Ita Kasidin, Kasidin Khuldiana Azizah Fauziyati Laras Niti Mulyani Luthfillah Amin M Mutakin Maesaroh Maesaroh MEGA HALMAHERA Mohamad Ikram Zakaria Munawwaroh, Siti Navika Tiamy Marli’aini Ninik Tri Kusumadewi Nor Chasanah NUR FADILAH Nur Puji Lestari, Nur Puji Nursiyanto Pentika Pulung Sari Pratama, Hanggar Pratik Hari Yuwno Pratik Hari Yuwono Pratik Hari Yuwono Putri, Nurrahim Adhadina Eka Randi Estian Pambudi Retno Dwiyanti Rima Parawatibala Rini Tesniwati Rochmatun, Habibah Rusmiyati Rusmiyati Safitri Pramei Hastuti Sari Ratnawati Sholiha, Arina Siti Muslikhah Slamet Slamet Sony Irianto Suhendro Yusuf Sunarko Sunarko Suroso Suroso Susatyo Nugroho W.P Sutardji Sutardji Sutianingsih Sutianingsih Sutianingsih Sutianingsih Sutomo Sutomo Tjaturahono Budi Sanjoto Tri Na'imah Triyadi Haryanto Trubus Kurniawan Tukidi Tukidi, Tukidi Wahyu Setyaningsih Wanda Nugroho Yanuarto Wening Rinasari Widiastuti, Wiwin Widowati, Eny Hari Wiwik Budiawan Wiwik Budiman Yanuar, Rizki Yudha Febrianta Yudha Febrianta Yudha Febrianta Yulianasari, Siska Yuni Prihartini Z, Malikatun Zuhri, Mursid Zulfirman, Ubaid