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Car Sharing in Marketing Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.4291

Abstract

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis
PROPOSED CONCEPTUAL FRAMEWORK FOR STUDYING NON-USERS RICE FARMERS' INTENTION TO USE COMMERCIAL BIOPESTICIDES PRODUCTS Istriningsih; Ujang Sumarwan; Hartoyo; Budi Suharjo
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 14 No 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.07

Abstract

Commercial biopesticide products have been developed for a long time in Indonesia, but until now the level of application is still relatively low. This paper aims to determine the factors that are expected to influence the intention of non-users rice farmers to use commercial biopesticide products. Furthermore, a conceptual framework of intention to use commercial biopesticide products is proposed. Based on the literature review of previous empirical studies in various contexts, this paper has explored the factors that influence the intention of using biopesticides. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is employed as the main theoretical basis in this study which can be extended with relevant constructs to the research context (extended UTAUT2). The proposed conceptual framework recommends that non-users rice farmers' intention to use commercial biopesticide products is expected to be influenced by variables namely performance expectancy, effort expectancy, social influence, facilitating condition, price value, perceived need, information publicity, and product marketing. This integrative conceptual framework is expected to have a theoretical contribution to understand the factors of non-users rice farmers’ intention to use commercial biopesticide products. In addition, it is beneficial for policymakers and managers to formulate and implement strategies to increase rice farmers' intention to use commercial biopesticide products.