Article Per Year (5 Year)
p-Index From 2019 - 2024
2.459
P-Index
This Author published in this journals
All Journal Buletin Studi Ekonomi (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Mimbar PGSD Undiksha JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat International Journal of Asian Business and Management (IJABM)
I Made Wardana
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
PELATIHAN DAN PENDAMPINGAN PEMBUATAN SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN KEMAMPUAN PROMOSI DAN OMSET PENJUALAN (Bagi Pelaku Bisnis UMKM Sektor Fashion Di Kota Denpasar) Ni Nyoman Kerti Yasa; I Made Wardana; I Gusti Ayu Dewi Adnyani; Gede Bayu Rahantha; Putu Laksmita Dewi Rahmayanti; Ni Luh Wayan Sayang Telagawathi; Ni Putu Dyah Krismawintari
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): Volume 1 Nomor 1 2022
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.05 KB)

Abstract

MSMEs engaged in the fashion sector in the last two years have faced such intense competition. This is because there are more and more players in the MSME industry in the fashion sector in Denpasar City. This has an impact on the achievement of declining sales turnover. One way to overcome this condition is to do social media marketing (Social media marketing). Based on the results of initial interviews with ten SMEs in the fashion sector, information was obtained about the decline in sales turnover and the solution was that they had done social media marketing. Only social media marketing that has been done has not been maximized, that is, it has not shown high intensity by using all existing social media platforms. This is due to their limitations in using social media. This condition encourages this community service activity to be carried out to equip MSME businessmen in the fashion sector in Denpasar City about the importance of marketing products digitally, one of which is using social media optimally using all existing social media platforms, following trends in consumer behavior in seeking information, and about designing its advertising content. The purpose of this community service is to equip MSME actors in the fashion sector in Denpasar City about the importance of social media marketing, getting to know various existing social media platforms, designing advertising content on social media, and assisting in making social media comprehensively including creating Facebook, Instagram, Line accounts, Tik Tok, WhatsApp, in order to increase its promotional capabilities and sales turnover.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE dan e-WOM TERHADAP MINAT BELI KONSUMEN I Kadek Leon Saputra; I Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i01.p05

Abstract

Social media marketing is a marketing communication activity that uses electronic media (online) to attract consumers in various forms to increase awareness, corporate image, and to increase sales. The presence of social media marketing makes information can be disseminated easily and cheaply. Therefore, at this time the company should be able to package information as attractively as possible through its social media to increase consumer buying interest. The purpose of this study is to explain the role of social media marketing as well as brand image and e-WOM in influencing consumer buying interest. This research was conducted at Trihita Vegan Restaurant. The sample taken was 100 respondents through purposive sampling method by distributing questionnaires in the form of google form with predetermined criteria. Measured by 15 indicators and using a Likert scale. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that all hypotheses are accepted. Social media marketing has a positive and significant effect on consumer buying interest. Brand image has a positive and significant effect on consumer buying interest. e-WOM has a positive and significant effect on consumer buying interest
The Role of Brand Awareness Mediating the Influence of Social Media Marketing on Purchase Intention I Gusti Bagus Krisna Saputra; I Made Wardana
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5752

Abstract

Social media marketing can be utilized as a digital marketing channel to establish brand awareness, as a well-known brand provides a sense of security and makes it easier for potential customers to identify a brand. Strong brand awareness has a greater chance of being chosen, and therefore, it has the potential to increase purchase intention. This research attempts to explain the crucial role of brand awareness in mediating the impact of social media marketing on purchase intention among potential consumers of the online travel agent Traveloka. The study was conducted in the Badung Regency, which is the tourism hub of Bali Province. The sample size consisted of 104 respondents, selected using a non-probability sampling technique from the population of potential Traveloka consumers. The survey was distributed online through the Google Form platform. This research follows a quantitative associative approach, employing path analysis and the Sobel test for analysis. The findings of the study reveal that social media marketing has a positive and significant impact on purchase intention; social media marketing has a positive and significant impact on brand awareness; brand awareness has a positive and significant impact on purchase intention; and brand awareness significantly mediates the effect of social media marketing on purchase intention
PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI STARBUCKS SUNSET STAR BALI Ahmad Sirojut Tholibin; I Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.11.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i11.p16

Abstract

Customer satisfaction is the best guarantee to create and maintain customer trust to face global competition. The company's success in maintaining customer loyalty is influenced by many factors including: service quality, either directly or mediated by increasing the role of trust, commitment and customer satisfaction. This study aims to analyze the effect of price, promotion and quality policies on customer satisfaction at Starbucks Coffee Shop products and services at Sunset Star. The type of research used in this research is a survey. In survey research, information is collected from respondents using a questionnaire. The data analysis technique used in this research is regression analysis technique. The sample of this research is Starbucks Sunset Star Branch, Bali. The results of this study indicate that of the three variables used, only the price variable dominates the influence on customer satisfaction at Starbucks Sunset Point. Therefore, it is necessary to do further research to obtain variables that can affect customer satisfaction at Starbucks Sunset Point.
PERAN KEPERCAYAAN MEREK MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MADAME GIE Ni Putu Devi Putri Dikayana; I Made Wardana
E-Jurnal Manajemen Vol 13 No 5 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i05.p01

Abstract

Tujuan penelitian ini adalah untuk menjelaskan pengaruh electronic word of mouth terhadap keputusan pembelian, pengaruh electronic word of mouth terhadap kepercayaan merek, pengaruh kepercayaan merek terhadap keputusan pembelian, dan peran kepercayaan merek memediasi pengaruh electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan pada konsumen Madame Gie di Kota Denpasar. Metode penentuan sampel menggunakan teknik non probability sampling dengan 120 responden. Pengumpulan data melalui kuesioner dalam bentuk google form. Teknik analisis menggunakan analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap kepercayaan merek. Electronic word of mouth dan kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Kepercayaan merek secara signifikan memediasi pengaruh electronic word of mouth terhadap keputusan pembelian. Implikasi teoritis dari penelitian ini adalah memberikan kontribusi ilmiah dan bukti empiris berdasarkan hasil pengujian yang telah dilakukan. Implikasi praktis dari penelitian ini adalah dapat menjadi acuan bagi pihak manajemen dan pihak terkait lainnya.
PERAN KESADARAN MEREK MEMEDIASI PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP NIAT BELI PADA E-COMMERCE SOCIOLLA I Gusti Ayu Swari Pradnyani; I Made Wardana
E-Jurnal Manajemen Vol 13 No 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i01.p02

Abstract

Penelitian ini bertujuan untuk menganalisis peran kesadaran merek dalam memediasi pengaruh daya tarik iklan online terhadap niat beli pada e-commerce Sociolla. Penelitian ini dilakukan di Kota Denpasar dengan sampel sebanyak 110 responden. Metode penentuan sampel yang digunakan yaitu non probability sampling dengan teknik purposive sampling. Data dikumpulkan dengan metode survei, dengan instrumen kuesioner. Teknik analisis yang digunakan adalah analisis statistik deskriptif, analisis jalur, dan uji sobel. Hasil dari penelitian ini menunjukkan daya tarik iklan online berpengaruh positif dan signifikan terhadap kesadaran merek, daya tarik iklan online berpengaruh positif dan signifikan terhadap niat beli, kesadaran merek berpengaruh positif dan signifikan terhadap niat beli, serta kesadaran merek secara signifikan memediasi pengaruh daya tarik iklan online terhadap niat beli. Penelitian ini memperkuat penelitian sebelumnya dan memberikan wawasan bagi perusahaan bahwa niat beli konsumen dapat ditingkatkan bila konsumen memiliki kesadaran merek yang tinggi dan hal tersebut dapat dicapai dengan menampilkan iklan dengan daya tarik yang kuat. Kata kunci: Daya Tarik Iklan Online, Kesadaran Merek, Niat Beli.
Co-Authors Agung Ari Priyantika Agus Daging Ahmad Sirojut Tholibin Alit Devi Laksmi Alit Suryani Anak Agung Sagung Mas Evy Aprillianty Cokorda Pramartha Desak Made Indah Paramitha Sari Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Febe Vanesamay Jayadi Gede Bayu Rahantha I Gde Adnyana Sudibya I Gede Eka Sumanjaya Putra I Gede Riana I Gede Teguh Esa Widhiarta I Gst. A. Kt. Gd. Suasana I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Utami Mayastuti I Gusti Ayu Swari Pradnyani I Gusti Bagus Krisna Saputra I Kadek Leon Saputra I Ketut Nurcahya I Ketut Rahyuda I Komang Lowis Siwandana I Made Surya Prayoga I Made Surya Prayoga I Nengah Aryana I Putu Gde Sukaatmadja I Wayan Mahendra Putra AN I Wayan Sujana I.B Koman Suarmaja Ida Ayu Putu Dian Savitri Ida Bagus Made Juniartha Iwan Trisna Jaya Jerry Risnandar Saktinegara Kadek Tresna Widiananta Kadek Yoga Aditya Krismawintari, N.P.D. Made Ayu Swari Oktarini Made Dwi Listyandari Made Pradnyan Permana Usadi Made Surya Putra Maytri Kiara Saraswathi Ni Ketut Rahayu Laksmi Uttami Ni Luh Tiwi Hari Cahyani Ni Luh Wayan Sayang Telagawathi Ni Made Maya Devi Theresia Theresia Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Anggun Udayani Ni Putu Dellya Febrianda Melzica Ni Putu Devi Putri Dikayana Ni Putu Hani Susanti Ni Putu Siska Yundari Ni Putu Wulan Widasari Niky Purbawisesa Nyoman Doddy Widhiastana Nyoman Shanti Pranithi Karita Putu Budi Cahyadi Putu Laksmita Dewi Rahmayanti Putu Pradiva Putra Salain Putu Yudi Setiawan Sarah Yulinar Adiputri Selvina Juliana Pelupessy Sri Suprapti Udayani, Ni Putu Anggun Wayan Sanjaya Yenny Pratiwi Yohanes Paulus Hanny Wadhi