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All Journal Buletin Studi Ekonomi (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Mimbar PGSD Undiksha JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat International Journal of Asian Business and Management (IJABM)

I Made Wardana

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 412473

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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APLIKASI MODEL TAM PADA PENGGUNAAN E-NEWSPAPER DI KOTA DENPASAR Agus Daging; I Made Wardana; Putu Yudi Setiawan
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 05.NO.06. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.286 KB)

E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian regional kedalam versi elektronik dan ditampilkan secara online melalui teknologi internet. Tujuan penelitian ini adalah untuk menjelaskan pengaruh perceive ease of use dan perceive usefulness terhadap attitude toward using e-newspaper dan actual usage e-newspaper yang merupakan bagian dari Technology Acceptance Model (TAM). Populasi dari penelitian ini adalah pengguna e-newspaper di Kota Denpasar. Penelitian ini dilakukan dengan metode purposive sampling dengan cara memberikan kuesioner kepada 100 responden di Kota Denpasar. Pemilihan Kota Denpasar sebagai tempat penelitian karena rata-rata masyarakat Kota Denpasar memiliki alat yang mendukung untuk mengakses e-newspaper seperti laptop ataupun smartphone. Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa perceive ease of use berpengaruh positif dan signifikan terhadap attitude toward using e-newspaper, perceive usefulness berpengaruh positif dan signifikan terhadap attitude toward using e-newspaper, perceive ease of use berpengaruh positif dan signifikan terhadap actual usage e-newspaper, perceive usefulness berpengaruh positif dan signifikan terhadap actual usage e-newspaper, dan attitude toward using e-newspaper berpengaruh positif dan signifikan terhadap actual usage e-newspaper. Implikasi dari penelitian ini adalah memperluas teori Technology Acceptance Model (TAM) yang dikemukakan oleh Davis (1989) dan dapat dijadikan pedoman bagi perusahaan pers dalam mengadopsi teknologi e-newspaper. Untuk mengembangkan penelitian ini dimasa mendatang direkomendasikan menambahkan satu variabel yaitu kesadaran lingkungan. E-newspaper yang mudah dimengerti dan interaktif akan membuat para pembaca berita terkini lebih sering menggunakan e-newspaper.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN, TRUST, DAN WORD OF MOUTH PADA PT. BANK BPD BALI CABANG KARANGASEM Putu Budi Cahyadi; I Made Wardana; I Ketut Nurcahya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.03.N0.02.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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The research aimed to examine the influence of service quality on satisfaction, trust, and WoM customers of PT. Bank BPD Bali Karangasem branch. Respondents were 180 people, with the criteria that the customer has a savings account or a credit. Sampling was conducted in two stages, by combining purposive sampling with convenience sampling. Structural Equation Model (SEM) is used as an analytical technique, in combination with the use of AMOS applications and SPSS. AMOS Text Output indicates that the influence of service quality on satisfaction, satisfaction to trust, satisfaction with WOM, as well as the trust of the WOM, is positive and significant.Keywords: wom, satisfaction, trust, quality of service

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN HARDY’S NEGARA I Made Satya Graha; Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.02.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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The ritel business that exist in Negara city has been experiences fast development. The development cause by the ritail customer more like to buy the different good in one place. Many retail place offering many easy in shopping start from service given, discount, payment selection, and others facility to create satisfaction for the customer. The method used in this research is the study of causality. The sampling technique used is purposive sampling with a sample size of 130 respondents. The research instrument using a questionnaire with a scale semantic difrensial. Data analysis technique using SEM (structural equation model).The results showed the quality of services provided by the State Hardy's positive and significant impact on customer satisfaction. This means that the better quality of service to customers, it can improve customer satisfaction Hardy's Negara. This means that the better the quality of services provided to customers, the higher the customer loyalty behavior, and conversely the bad quality of services provided, the lower the level of customer loyalty and customer satisfaction and significant positive effect on customer loyalty Hardy's Negara. This means that the better the quality of services provided to customers, the higher the level of their desire to apply loyal, otherwise the worse the perceived satisfaction then the lower the desire of consumers to apply loyal. Hardy's suggestion for the State to be more focused on creating customer satisfaction as give discounts on every purchase with a specific nominal and further emphasize customer satisfaction programs are better able to make a valid loyal customers.

PERAN KUALITAS LAYANAN DALAM MEMEDIASI HUBUNGAN ANTARA KARYAWAN BERORIENTASI PELANGGAN DENGAN KEPUASAN PELANGGAN DI BULGARI RESORT BALI Niky Purbawisesa; I Made Wardana; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.11.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini bertujuan untuk menjelaskan peran kualitas layanan dalam memediasi karyawan berorientasi pelanggan dengan kepuasan pelanggan di Bulgari Resort Bali. Penelitian ini dilaksanakan di Bulgari resort dengan populasi pelanggan yang pernah menginap minimal 1 kali di Bulgari Resort Bali dari bulan Januari ke Juli tahun 2016. Kuesioner disebarkan kepada 130 responden dengan metode purposive sampling. Studi ini menggunakan pendekatan variance based atau component based teknik analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa karyawan berorientasi pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan serta terhadap kualitas layanan. Kualitas layanan juga ditemukan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kualitas layanan terbukti memediasi secara parsial pengaruh karyawan berorientasi pelanggan terhadap kepuasan pelanggan. Implikasi dari penelitian ini menunjukkan bahwa kualitas layanan serta karyawan yang berorientasi kepada pelanggan berperan penting terhadap kepuasan pelanggan, hal ini dapat dijadikan dasar bagi para pelaku industri hospitality secara umum dan manajemen Bulgari resort Bali khususnya untuk meningkatkan kualitas layanan dan karyawan yang berorientasi pelanggan. Dengan demikian disarankan pihak manajemen dapat melaksanakan program pelatihan yang terpadu dan berkelanjutan agar mampu memberikan kepuasan bagi pelanggan.

PENGARUH E-SERVQUAL TERHADAP CUSTOMER SATISFACTION, TRUST, DAN WORD OF MOUTH PESERTA BPJS KETENAGAKERJAAN I Wayan Mahendra Putra AN; I Made Wardana; I Putu Gd Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.11.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Social security has been accepted as an instrument for the prevention and alleviation of poverty because it can increase the productivity of labor. Submission of the convenience of information and services via the Internet has been adopted to support it. The purpose of this study was to clarify the effect of e-servqual to customer satisfaction, trust, and word of mouth participants BPJS Ketenagakerjaan. The research data were used in the form of figures the growth rate of Internet users, the numbers increase user participation and online services BPJS Ketenagakerjaan, as well as the distribution of the questionnaire to test the variables in the study, using purposive sampling techniques BPJS Ketenagakerjaan to 100 participants who have been using online services. The analytical method used, namely, Structural Equation Model (SEM) with the application of SPSS and AMOS. This study showed that, the whole hypothesis can be accepted that e-servqual contribute positively and significantly to customer satisfaction, trust, and word of mouth. customer satisfaction and significant positive role towards trust, and word of mouth. trust plays a positive and significant impact on word of mouth. The theoretical implication of this study further enrich the theories e-servqual, customer satisfaction, trust, and word of mouth. Managerial implication in this study suggested that the BPJS Ketenagakerjaan consider factors - factors other than the dimensions of responsiveness as socializing on a regular basis for security and ease of use of online services, as well as providing stimulus to participants who are able to invite others to sign up as a participant.

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PRODUK PEWANGI PAKAIAN MOLTO DI KOTA DENPASAR Nyoman Shanti Pranithi Karita; I Made Wardana; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 4 No 3 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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ABSTRAK Penelitian ini dilakukan untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh kualitas produk terhadap loyalitas pelanggan produk pewangi pakaian Molto di Kota Denpasar. Desain penelitian menggunakan metode asosiatif yang berbentuk kausal (sebab akibat). Sampel yang digunakan berjumlah 100 responden.Teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner kepada para pelanggan produk pewangi pakaian Molto di Kota Denpasar. Metode analisis data menggunakan analisis jalur (path analysis) yang disertai Uji Sobel untuk menguji hubungan mediasi antar variabel. Hasil penelitian menyatakan peran kepuasan pelanggan mampu memediasi secara positif dan signifikan pengaruh kualitas produk terhadap loyalitas pelanggan produk pewangi pakaian Molto di Kota Denpasar. Kata kunci: kualitas produk, kepuasan pelanggan, loyalitas pelanggan

Peran Product Involvement dalam Memoderasi Pengaruh Country Of Origin Terhadap Purchase Intention Smartphone Merek Oppo di Kota Denpasar I Gusti Ayu Putu Utami Mayastuti; Alit Alit Suryani; I Made Wardana
E-Jurnal Manajemen Vol 3 No 12 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Purchase intention adalah keinginan konsumen untuk membeli sebuah produk spesifik. Perilaku ini dipengaruhi oleh berbagai faktor, salah satunya adalah faktor citra negara asal produk (country of origin). Produk yang berasal dari negara dengan citra yang baik umumnya lebih diterima daripada produk yang berasal dari negara dengan citra yang kurang baik. Semakin tinggi hubungan personal konsumen terhadap produk (product involvement), semakin tinggi pencarian informasi terkait produk. Penelitian ini bertujuan untuk mengetahui pengaruh dari country of origin dan product involvement terhadap purchase intention serta peran product involvement dalam memoderasi pengaruh country of origin terhadap purchase intention. Penentuan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 90 responden dan dianalisis dengan Analisis Regresi Moderasi. Hasil penelitian menunjukkan bahwa country of origin berpengaruh positif dan signifikan terhadap purchase intention, product involvement berpengaruh negatif dan signifikan terhadap purchase intention, dan product involvement secara positif dan signifikan memperkuat pengaruh country of origin terhadap purchase intention. Kata kunci: country of origin, product involvement, purchase intention

PERAN CUSTOMER SATISFACTION MEMEDIASI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION Made Ayu Swari Oktarini; I Made Wardana
E-Jurnal Manajemen Vol 7 No 4 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini dilakukan pada pengguna jasa Traveloka di Kota Denpasar dengan jumlah sampel sebanyak 120 sampel. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Selanjutnya, data dari hasil pengumpulan kuesioner diuji validitas dan uji reliabilitas untuk mengetahui kelayakan dan konsistensi indikator dalam kuesioner. Selain itu, dilakukan uji lain menggunakan Confirmatory Factor Analysis (CFA), analisis jalur dan uji Sobel. Ditemukan bahwa variabel perceived ease of use dan perceived enjoyment masing-masing berpengaruh positif dan signifikan terhadap customer satisfaction konsumen Traveloka di Kota Denpasar. Variabel perceived ease of use, perceived enjoyment dan customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. Penelitian membuktikan bahwa customer satisfaction secara signifikan memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada situs Traveloka di Kota Denpasar. Kata kunci: perceived ease of use, perceived enjoyment, customer satisfaction, repurchase intention.

PENGARUH GREEN ADVERTISING DAN GREEN CLAIM PADA NIAT MEMBELI ULANG KONSUMEN GREEN PRODUCT Agung Ari Priyantika; I Made Wardana
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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ABSTRACT Green product is a product that started emerging due to environmental issues and problems that occur at this time, Environmental issue is connected with green product.. Green product is also connected with green advertising and green claim. This study aimed to analyze the effect of green advertising and green claims on repurchase intention of consumer of the green products (bottled water products AQUA). By using purposive sampling, the samples taken as many as 100 people. Data collected by using a questionnaire. Based on the results of the analysis showed green and green advertising claims positive effect on repurchase intention green product. It is proved that the product claims in advertising in accordance with the wishes of consumers can affect consumer intention to buy again. Keywords: green advertising, green claims, repurchase intention

Peran Green Trust Memediasi Pengaruh Green Brand Image Terhadap Green Brand Equity Pada Produk Hijau I Komang Lowis Siwandana; I Made Wardana
E-Jurnal Manajemen Vol 6 No 4 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Green marketing as one of the marketing strategies that can be applied by marketers to retain customers without a negative impact on the environment. To create an eco-friendly brand can use green trust as one of the variables that are assumed to strengthen the influence of green brand image of green brand equity through the implementation of green marketing. The purpose of this study to prove the determinants that can reinforce brand value of green products Bali Tangi. This study focused on the city of Denpasar by taking the 100 respondents as sample through random sampling method with multiple criteria. This study used a technique confirmatory factor analysis and path analysis. The results of this study prove that green trusts have a role in bridging effect occurs on the variable green brand image of green brand equity. In the future, this research can be used as a reference for companies in implementing policies related to strategies to increase the brand value of green products in a positive direction

Co-Authors Agung Ari Priyantika Agus Daging Ahmad Sirojut Tholibin Alit Devi Laksmi Alit Suryani Anak Agung Sagung Mas Evy Aprillianty Cokorda Pramartha Desak Made Indah Paramitha Sari Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Febe Vanesamay Jayadi Gede Bayu Rahantha I Gde Adnyana Sudibya I Gede Eka Sumanjaya Putra I Gede Riana I Gede Teguh Esa Widhiarta I Gst. A. Kt. Gd. Suasana I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Utami Mayastuti I Gusti Ayu Swari Pradnyani I Gusti Bagus Krisna Saputra I Kadek Leon Saputra I Ketut Nurcahya I Ketut Rahyuda I Komang Lowis Siwandana I Made Surya Prayoga I Made Surya Prayoga I Nengah Aryana I Putu Gde Sukaatmadja I Wayan Mahendra Putra AN I Wayan Sujana I.B Koman Suarmaja Ida Ayu Putu Dian Savitri Ida Bagus Made Juniartha Iwan Trisna Jaya Jerry Risnandar Saktinegara Kadek Tresna Widiananta Kadek Yoga Aditya Krismawintari, N.P.D. Made Ayu Swari Oktarini Made Dwi Listyandari Made Pradnyan Permana Usadi Made Surya Putra Maytri Kiara Saraswathi Ni Ketut Rahayu Laksmi Uttami Ni Luh Tiwi Hari Cahyani Ni Luh Wayan Sayang Telagawathi Ni Made Maya Devi Theresia Theresia Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Anggun Udayani Ni Putu Dellya Febrianda Melzica Ni Putu Devi Putri Dikayana Ni Putu Hani Susanti Ni Putu Siska Yundari Ni Putu Wulan Widasari Niky Purbawisesa Nyoman Doddy Widhiastana Nyoman Shanti Pranithi Karita Putu Budi Cahyadi Putu Laksmita Dewi Rahmayanti Putu Pradiva Putra Salain Putu Yudi Setiawan Sarah Yulinar Adiputri Selvina Juliana Pelupessy Sri Suprapti Udayani, Ni Putu Anggun Wayan Sanjaya Yenny Pratiwi Yohanes Paulus Hanny Wadhi

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