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Journal : Surya Medika: Jurnal Ilmiah Ilmu Keperawatan dan Ilmu Kesehatan Masyarakat

Persepsi Klien tentang Bauran Pemasaran terhadap Keputusan Pemilihan Layanan Poliklinik Riska Yanuarti; Fitri Wulandari; Eva Oktavidiati; Bintang Agustina Pratiwi; Oktarianita Oktarianita
Surya Medika: Jurnal Ilmiah Ilmu Keperawatan dan Ilmu Kesehatan Masyarakat Vol 17, No 2 (2022)
Publisher : STIKes Surya Global Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.567 KB) | DOI: 10.32504/sm.v17i2.644

Abstract

Background of Study: Th increasing number of hospitals has made the people to free choose services that match their expectations. The number of patient visits at the Outpatient Polyclinic of Bhayangkara Hospital Level III Pattern Bengkulu has decreased from 2016 to 2019. The decision to visit the community is influenced by how they perceive the stimuli they receive in the marketing mix consisting of Product, Price, Promotion and Place. This study aims to determine the relationship between client perceptions of the marketing mix with the decision to choose polyclinic services at Bhayangkara Hospital Level III, Bengkulu City Police.Methods: The research design was cross-sectional. The number of samples were 92 clients who used outpatient poly services taken by accidental sampling technique. The research was held from July to August 2019. The data analysis technique used Chi Square.Results: The results showed that 55.4% of respondents had a good perception of the hospital's marketing mix and 62% of respondents made the decision to re-elect outpatient polyclinic services. Bivariate analysis showed p value = 0.001 which means that there was a relationship between the client’s perception of the marketing mix on the decision to choose an outpatient polyclinic service at Bhayangkara Hospital Level III Bengkulu Police.Conclusion: There is relationship between the client’s perception of the marketing mix on the decision to choose an outpatient hospital polyclinic.Keywords : Marketing Mix, Decision, Election, Polyclinic
Co-Authors Agung Suhadi ahmad rizal Amin Amin Andry Sartika Angraini, Wulan Aning Tri Subeqi Apriza Fitriani Ayu Maharani Ayu Wijayanti Azzaria Fidella Betri Anita Betri Anita Betrianita Betrianita Bunga Tiara Kasih Cici Agustiawati darwis darwis, darwis Dedy Novriadi Dedy Novriadi Demsa Simbolon Desri Suryani diniarti, fiya Eli Rustinar Eliana Eliana Emi Kosvianti Erni Riany Essy Tuwi Susanti ESSY TUWI SUSANTI EVA OKTAVIDIATI, EVA Fatsiwi Nunik Andari Febri Aguston Ferasinta Ferasinta Fitri Wulandari Frensi Riastuti Frensi Triastuti Harjuita, Tiara Rifki Hasa Husin Heldi Saputra Henni Febriawati Henni Febriawati, Henni Husin, Hasan irfina syafitri Junita Junita Kambera, Loli Ledyawati Ledyawati Lesmi, Anisa Liza Fitri Lina Loli Kambera Loli Kambera Lusi Okavianti M. Amin M. Amin M. Amin M. Ismail Shaleh Merri Sri Hartati Mohammad Amin Mohammad Amin Mohammad Amin Mugia Bayu Raharja Muhammad Amin Muhammad Amin Muhammad Arif Tobing Mutiara Nafita Nafita Nio firdaus Nofa Sagitarius Nopia Wati Nopia Wati Nopia Wati NOPIA WATI Nora Idiawati Nova Kartini Nur Elly Nur Hidayah Okavianti, Lusi Oktarianita Oktarianita Oktarianita Oktarianita Oktarianita Oktarianita Oktarianita, Oktarianita Padila Padila Pebi Fermana Podesta, Fiana Putri Wulan Dari Qurrata A’Ayun Qurrata A’Ayun Rangga Jayanuarto Rengga Depri Admaja Riska Yanuarti Riski Wais Al Qorni Rita, Wismalinda Sagitarius, Nofa Sandy Ardiansyah Sari, Suci Pitria Shaleh, M. Ismail Siti Nurazisah Sri Indarti Sri Lilestina Nasution Suci Pitria Sari Surahman, Fery Susilawati Susilawati Susilawati, Susilawati Tiara Rifki Harjuita Titi Darmi Tuti Rohani, Tuti Wati, Nopia Weti Weti Wulan Angraini Yandrizal Yandrizal Yanti, Lussyefrida Yanuarti, Riska Yulia Afriza Yundari, Yundari Yusup Al Gofar