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Putra, Aditya Halim Perdana Kusuma
Department Of Management, Faculty Of Economics And Business, Universitas Muslim Indonesia, Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Penta helix Element Synergy as an Effort to Develop Tourism Villages in Indonesia Chamidah, Nurul; Putra, Aditya Halim Perdana Kusuma; Mansur, Daduk Merdika; Guntoro, Budi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.625

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Kusuma Putra, Aditya Halim Perdana; Nurani, Nurani; Ilyas, Gunawan Bata; Samiha, Yulia Tri; Lestari, Setyani Dwi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.704

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
Penta Helix Element Synergy as an Effort to Develop Villages Tourism in Indonesia Nurul Chamidah; Aditya Halim Perdana Kusuma Putra; Daduk Merdika Mansur; Budi Guntoro
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.196

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Aditya Halim Perdana Kusuma Putra; Nurani; Gunawan Bata Ilyas; Yulia Tri Samiha; Setyani Dwi Lestari
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.205

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
Co-Authors - Lukman S A. Nirwana Nur Abdul Haeba Ramli Abdul Thalib Yunus Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ajmal A Amnah Hadi Andi Fadel Pradana Pradana Andi Pattarani Andika Prawira Buana Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Haerdiansyah Syahnur Hastuti Mulang Herminawaty Abubakar Hernita Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mariana Simanjuntak Maya Laisila Munawir Nasir Munawir Nasir N. Nurlina Nurani Nurani Nurani Nurani Nurul Chamidah Nurul Chamidah R. Rahmi Rahmi Rahmi Rastina Kalla Reza, Heru Kreshna Ricky Gunawan S. Suriyanti Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi Setyani Dwi Lestari Siti Mariam St. Hatidja St. Hatidja St. Syahriati St. Syahriati St.Hatidja St.Hatidja Sultan Sultan Suriyanti Mangkona Syahnur Said Syamsu Nujum Yulia Tri Samiha Yulia Tri Samiha, Yulia Tri Yusran Paris Yusran Paris