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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat ATESTASI : Jurnal Ilmiah Akuntansi Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ)
Putra, Aditya Halim Perdana Kusuma
Department Of Management, Faculty Of Economics And Business, Universitas Muslim Indonesia, Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Journal : Golden Ratio of Marketing and Applied Psychology of Business

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Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions Faradiva Dwi Azizah; A. Nirwana Nur; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.173

Abstract

This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study was drawn from the infinite population, with a sample of 315 respondent who were students in Makassar City. Data analysis used the validity test, reliability test, R-square test, F-square test, direct effect test, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model variable has a positive and significant effect on the Purchase Decision variable. Likewise, the impulsive buying behavior variable has a positive and significant effect on the purchase decision variable. The relationship between these variables is included in the dominant category of class I. Then the influence of the TAM on impulsive buying behavior is included in the predominant type of class II. This study's theoretical and managerial implications explain that the TAM and impulsive buying behavior can improve purchase decisions.
Editorial Notes: Transformation Customers’ Needs in The Aspect of Client Value in Industry 4.0 Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.186

Abstract

Istilah Industri 4.0 sering digemakan oleh banyak orang; mulai kaum cendekia, para politisi, pebisnis, dan praktisi, hingga masyarakat awam sekalipun. Namun, hingga saat ini belum semua kalangan masyarakat mengerti dan memahami secara utuh apa itu Industri 4.0. Apa yang terjadi pada era shifting-industri dari 3.0 ke Industri 4.0. Apa yang harus dilakukan di era yang disrupsi ini, serta strategi apa saja yang harus dilakukan oleh para pelaku bisnis menyikapi gempuran informasi yang seolah tidak pernah ada ujungnya; dewasa ini perubahan perilaku dan kebutuhan masyarakat yang juga kian abstrak. Sehingga dengan pemahaman yang komprehensif itulah kita dapat menyongsong masa depan yang lebih baik dan berkesinambungan. Pada chapter ini, menjelaskan tentang awal mula diksi kata Industri 4.0 digunakan dan kemudian menjadi sebuah istilah baku diseluruh dunia yang digunakan sebagai sebuah peringatan akan hadirnya era-era baru dalam beradaban umat manusia. Kemudian, mengindentifikasi factor determinant apa saja yang ikut mengalami shifting dalam perilaku konsumen, ragam potensi tantangan, peluang dan ancaman yang hadir dalam industry 4.0; dan yang terakhir adalah bagaimana kemudian kita dapat berselancar diatas ombak ditengah era disrupsi agar tidak tenggelam dalam palung Samudra perubahan yang dalam.
Co-Authors - Lukman S A. Nirwana Nur Abdul Haeba Ramli Abdul Thalib Yunus Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ajmal A Amnah Hadi Andi Fadel Pradana Pradana Andi Pattarani Andika Prawira Buana Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Haerdiansyah Syahnur Hastuti Mulang Hernita Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mariana Simanjuntak Maya Laisila Munawir Nasir Munawir Nasir N. Nurlina Nurani Nurani Nurani Nurani Nurul Chamidah Nurul Chamidah R. Rahmi Rahmi Rahmi Rastina Kalla Reza, Heru Kreshna Ricky Gunawan S. Suriyanti Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi Setyani Dwi Lestari Siti Mariam St. Hatidja St. Hatidja St. Syahriati St. Syahriati St.Hatidja St.Hatidja Sultan Sultan Suriyanti Mangkona Syahnur Said Syamsu Nujum Yulia Tri Samiha Yulia Tri Samiha, Yulia Tri Yusran Paris Yusran Paris