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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds:Manajemen Ide dan Inspirasi International Research Journal of Management, IT & Social Sciences Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ABM: International Journal of Administration, Business and Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge Jurnal Bisnis dan Kewirausahaan Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Jurnal aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Influence of Customer Relationship Marketing and Service Quality on Customer Satisfaction with Brand Image as a Mediating Variable Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i5.711

Abstract

The banking sector plays a crucial role in a country's economy, with numerous banks in Indonesia providing consumers with various choices for their financial needs. This research aims to analyze: 1) the impact of customer relationship marketing on customer satisfaction, 2) service quality's influence on customer satisfaction mediated by brand image, 3) the link between customer relationship marketing and brand image, 4) the connection between service quality and brand image, 5) brand image's effect on customer satisfaction, 6) customer relationship marketing's indirect impact on customer satisfaction via brand image, and 7) service quality's indirect effect on customer satisfaction through brand image. This quantitative descriptive study involved 80 respondents and used SPSS 24 for analysis. The results revealed that: (1) Customer Relationship Marketing positively influences customer satisfaction, (2) service quality positively affects customer satisfaction through brand image mediation, (3) Customer Relationship Marketing has a positive impact on brand image, (4) service quality positively influences brand image, (5) brand image positively affects customer satisfaction, (6) Customer Relationship Marketing indirectly influences customer satisfaction through brand image mediation, and (7) service quality indirectly impacts customer satisfaction through brand image mediation. All variables in the study demonstrated a positive and significant influence, confirming their validity.
Application of The Unified Theory of Acceptance and Use of Technology Method to Analyze Customer Acceptance Level of Electronic Parking Payment Systems Frans Sudirjo; Luh Komang Candra Dewi; Donny Dharmawan; Balla Wahyu Budiarto; Amrin
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.442

Abstract

This research aims to find out which variables most influence user acceptance of electronic payment systems. Researchers used a quantitative approach in their research. The students who used motorcycles and electronic payment methods made up the study's population. sampling strategy that combines purposive sampling with the non-probability sampling technique. There were one hundred responders in the study's entire sample. Researchers used observation, interviews, surveys, and related literature to gather the information they needed for this investigation. The elements that were demonstrated to have an impact on users' acceptance of electronic payment systems were behavioral intention, use behavior, social influence, performance expectancy, effort expectancy, and facilitating conditions, according to the research findings. The variable that most influences user acceptance of electronic payment systems is facilitating conditions for use behavior, which shows that users repeatedly use electronic payment systems because the management has adequate facilities and infrastructure and is commonly used in other public parking lots, such as card readers for tapping in and exit parking, as well as staff who help if there are difficulties and sufficient knowledge in using them.
The Measurement Analysis of Online Service Quality Toward State Banking Customers Using Structural Equation Modeling Frans Sudirjo; Luh Komang Candra Dewi; Wenny Desty Febrian; Indra Sani; Donny Dharmawan
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.471

Abstract

The purpose of this study is to evaluate the level of customer care offered online so that users can keep using the e-banking system as they see fit. In order to gather data for e-banking system study, involved parties' questionnaire responses, interviews, and observations are used. Furthermore, it is necessary to perform a literature evaluation pertaining to this topic. Researchers both directly and indirectly distributed questionnaires as part of the data collection process. In the first stage, non-probability sampling is performed, and in the subsequent stage, purposive sampling is used based on predetermined criteria. 100 people made up the sample in this study. The Structural Equation Modeling (SEM) method was the data analysis technique used in this study. The study's findings demonstrated that users of the e-banking system were more likely to trust the caliber of the services offered. Customers can feel satisfied and assured when using the e-banking system because it provides what they need. Because the e-banking system's quality service has a relatively high value in relation to the probability value of its variable values, clients can feel confidence when transacting with it. The e-banking system is able to make clients feel content, hence it has a major influence on customer loyalty, even though the value is fairly tiny compared to the likelihood values for other variables.
Analysis of The Influence of Behavior Intention, Technology Effort Expectancy and Digitalization Performance Expectancy on Behavior To Use of QRIS Users in Small Medium Enterprises Sector Mohamad Afan Suyanto; Luh Komang Candra Dewi; Donny Dharmawan; Dadang Suhardi; Silvia Ekasari
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.472

Abstract

The goal of this study is to see if performance and effort expectations influence behavior intention and, consequently, usage behavior. This study's target audience is QRIS users in micro, small, and medium-sized companies (MSMEs). We used 100 respondents as samples. Data was gathered using two methods: observation and interviews. To ensure that the data collected exhibited a strong association, we performed the validity test using the product moment correlation technique. Before beginning the path analysis test, the researcher used the provided framework to develop a structural equation. The interpretation results lead us to the following conclusions: The variable of performance expectancy has a direct effect on behavior intention. The variable effort expectancy has a direct effect on behavior intention. The variable's performance and effort expectations have a direct impact on behavior intention. The changing performance expectancy has a direct impact on user behavior. The variable effort expectancy has a direct impact on user behavior. The variable behavior intention has a direct impact on user behavior. The variables behavior intention, performance expectancy, and effort expectancy all have a direct impact on user behavior. The performance expectancy variable influences user behavior indirectly through behavior intention. The effort expectancy variable influences user behavior indirectly through behavior intention.
Factors Are Affecting Tais Timor Consumers Purchase Decision in Alola Esperansa Filomena da Costa; Luh Komang Chandra Dewi; Augusto da Conceição
ABM : International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.393

Abstract

This study aims to analyze and explain: (1) To know and explain what factors influence consumer-purchasing decisions; (2) To find out and explain what factors are dominant in influencing consumer purchasing decisions; (3) to find out and explain what factors need to be improved in consumer purchasing decisions.The samples in this study were 80 of all customers or consumers of Alola Esperansa who had shopped Tais Timor at the Alola Esperansa Shop. Questionnaires were distributed to Alola Esperansa 80 consumers and all returned. The findings of this study indicate that the quality factor has the highest eigenvalue value of 5.218 and is able to explain the total variance of 32.612%. The most dominant factor that consumers consider in buying Tais Timor at Alola Esperansa is the Quality Factor. Keywords: Quality Factor, consumer, purchasing decisions
The Effect Of Innovation Product, Service Quality To Customer Satisfaction And Customer Loyalty Of Banco Nacional De Comercio Timor-Leste/BNCTL Dili Sanzinha dos Santos Branca; Luh Komang Chandra Dewi; Augusto da Conceição Soares
ABM : International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.396

Abstract

The objective of this thesis is to analyze and explain: 1) The effect of product innovation to customers’ satisfaction, 2) The effect of services quality to customers’ satisfaction, 3) The effect of products’ innovation to customers’ loyalty. 4) The effect of services quality to customers’ Loyalty. And 5) The Effect of customers’ satisfaction to customers’ loyalty. The data collection in this research through distribution of questioner to customers of BNCTL Bank in Dili. The sampling technique used is non-probability sampling with purposive sampling technique, total of 80 respondents were chosen. The data is analyzed by using descriptive statistic and inferential in path analysis With SMARTPLS. The result of the research shows that innovation product and service quality have positive and significant influence to customer satisfaction and customer’s loyalty of Bank BCNTL in Dili. In addition, customer satisfaction have positive and significant influences to customer’s loyalty. Therefore, the more BNCTL banks sold their innovating products according to the needs and desires of customers by paying attention to the three indicators, the customer satisfaction and loyalty will also increase. In addition, the better quality of service received by the customer, it will further increase the satisfaction and loyalty of customers of the BNCTL bank in Dili. Therefore, it is hoped that the bank will always pay attention to product innovations that are in accordance with the needs and desires of customers So that satisfaction and loyalty are also increases. Keywords: Product Innovation, Service of quality, Satisfaction and Customer Loyalty.
Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com Silvia Ekasari; Arifin Djakasaputra; Luh Komang Candra Dewi; Tanti Widia Nurdiani; Erina Alimin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-retailing, sometimes known as online shopping, is the practice of purchasing or selling things using the internet. People's preferences for making purchases or shopping online can be influenced by a variety of factors, including psychological, social, emotional, and privacy-related ones. Determining the impact of perceived risk and trust on intentions to shop online is the goal of the study. Multiple regression analysis is a quantitative method used in this study. The study's target population consists of online shoppers who have completed at least one online purchase within the past year. One hundred persons made up the study's sample. This study employed non-probability sampling as its method of sampling. A scale specifically designed to gauge intentions for online buying was created independently and modified according to behavior, goals, situations, and time. In the meanwhile, a scale with three dimensions ability, benevolence, and integrity is used to assess trust, and a scale with five dimensions financial, product, time, delivery, social, and information security risks is used to measure perceived risk. The study's findings indicate that intentions to shop online are significantly influenced by perceived risk and trust. The benevolence dimension of trust and the product risk dimension of perceived risk were the two variables whose regression coefficient values were significant, as determined by the results of the minor hypothesis test of the significance of each regression coefficient on the dependent variable.
Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers Frans Sudirjo; Luh Komang Candra Dewi; Elizabeth; Fahrina Mustafa; Sonny Santosa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1648

Abstract

The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.
Analysis Of The Influence Of Service Quality, Brand Image And Branch Office Location On Banking Customer Decisions In Money Saving In Indonesia Luh Komang Candra Dewi; Bahtiar Efendi; Errie Margery; Arnold Sultantio Hutabarat; Prety Diawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1737

Abstract

The purpose of this study is to examine how customers’ decisions to save at religious banks are influenced by factors such as location, service quality, and brand image. Purposive sampling is the technique employed for sampling. There were one hundred respondents in this survey who hold savings accounts with Islamic banks. Multiple liner regression is the analysis technique employed in this study. The findings demonstrated that the customer’s decision to save at an religious bank was significantly influenced, both partially and simultaneously, by the factors of brand image, service quality, and location.
The Influence Of Customer Value, Customer Trust And Electronic Service Quality On Customer Satisfaction Of Traveloka Yusi Faizathul Octavia; Luh Komang Candra Dewi; Donny Dharmawan; Silvia Ekasari; Hery Erdi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1908

Abstract

The purpose of this study is to determine whether customer value, trust, and e-service quality affect customer satisfaction. In this research, the population is active internet users who are familiar with online transactions, the number of which is unknown or can be said to be in the infinite category. This study's sample strategy combines a purposive sampling approach with a non-probability sampling technique. There were 100 samples used in this investigation. Both primary and secondary data are used in this study. Researchers employed web-based electronic questionnaires and online research tools to obtain primary data. Numerous inferences can be made based on the study's findings and the subsequent discussion, including the following: Customer satisfaction is significantly improved by the quality of e-services. Customer satisfaction is significantly positively impacted by customer value. Customer pleasure is positively impacted by trust. Customer happiness is influenced simultaneously by e-service quality, customer value, and trust.
Co-Authors Amrin Antari, Ni Luh Sili Arifin Djakasaputra Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Balla Wahyu Budiarto Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Dewiwati Sujadi Dian Ariani Donny Dharmawan Eka Kurnia Saputra Elizabeth Emma Budi Sulistiarini Erina Alimin Errie Margery Fahrina Mustafa Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hery Erdi I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Ari Astana I Made Bayu Wisnawa I Made Suardika I Nengah Suardhika I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ida Bagus Raka Suardana Indra Sani James Adolf Paparang John EHJ FoEh Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mohamad Afan Suyanto Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Luh Sili Antari Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Prety Diawati Putu Agus Prayogi Putu Bagus Suthanaya Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sanzinha dos Santos Branca SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Sili Antari Silvia Ekasari Sonny Santosa STEVANUS KAKOMORE Stevanus Kakomore Sugiarsa, I Putu Gede Angga Suwignyo Widagdo, Suwignyo Syamsulbahri Syech Idrus Tanti Widia Nurdiani Tengku Kespandiar Vandini Putri Nurhabibah Wayan Gede Supartha Wenny Desty Febrian Febrian Yusi Faizathul Octavia