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Taat Kuspriyono, Taat
Universitas Bina Sarana Informatika
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Journal : Journal of Industrial Engineering

 1 
THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.576 KB) | DOI: 10.7777/jiemar.v2i5.209

Abstract

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.
KEWIRAUSAHAAN BERBASIS PROMISE AND PERIL ERA INDUSTRI 4.0 TERHADAP PRILAKU ENTREPRENEUSHIP REMAJA KARANG TARUNA CAKRAWALA TANJUNG PRIOK Kuspriyono, Taat
Journal of Industrial Engineering & Management Research Vol. 3 No. 2 (2022): April 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i2.314

Abstract

The progress of digitalization has had its own impact on humans, especially in the field of technology. Industry 4.0 has changed the shift from human power to machine power. This is also felt by youth youth groups who take advantage of Entrepreneurship Based on Promise and Peril in the Industrial Era 4.0 in doing business. To find out the relationship that occurs between Promise-Based Entrepreneurship and Peril in the Industrial Age 4.0 Against Youth Entrepreneurship Behavior, a research method used is a quantitative method, by distributing questionnaires to the object of research, in this case youth Karang Taruna Horizon, Tanjung Priok. The research was conducted with the aim of knowing to what extent youth youth groups are accustomed to doing entrepreneurship based on 4.0. The results of this study show that each variable has a very high relationship. The correlation results of promise-based entrepreneurship (X1) on entrepreneurship behavior (Y) are 0.874 entrepreneurial parallels (X2) on entrepreneurship behavior (Y) are 0.934 and two star signs appear. which means showing a high level of correlation.
Co-Authors Abdurrachman Abdurrachman Abdurrachman Ai Halimah Alsa Diva Salvana Amandasyifa Syam Ana Ramadhayanti Annissa winda junita Azlina, Yunidyawati Badar Murifal Dante Rio Sebastian Dede Mustomi Dede Suleman Dedi Suharyadi Dewi Ayu Nur Wulandari Dewi Ayu Nur Wulandari Dyah Octavia Eigis Yani Pramularso Ela Nurela Sari Ela Nurelasari Elmira Siska Fahmi Kamal Fahmi Kamal Fatkhuri Fauziah Rahmah Fitri Rahmiyatun Ghufran Faishal Yusuf Haryani Helmi Ali Hilarius Wandan Ibnu Akil Ibnu Akil Ibnu Akil, Ibnu Ida Zuniarti Ida Zuniarti, Ida Ilham Maulana Istiqomah Melati Subardi Joko Ariawan Junita Marcela Putri Karlina, Eulin Lady Diana Warpindyastuti Lukman Hakim Lukman Hakim Lukman Hakim Melistiana Rachmawati Mohamad Ardana Natasya Rizkia Rahmadona Navira Aura Nisa Niken Larasati Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani, Nurvi Piko Hendrianto Raden Mohammad Riezky Pahlevi Ramadhayanti, Ana Rani Kurniasari Rianti Setyawasih Riftiasari, Dinar Roy Irawan Sari, Imelda Silaban, Indry Sinthya dewi Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Suci Dwi Purwati suhartono - Suhartono Suhartono Suhartono Suhartono Sunarti Sunarti sunarti sunarti Syafina Anwar Syalysia Luna Fatiha Syamsulbahri Tengku Kespandiar teni agustina Vera Agustina Yanti Vera Agustina Yanti Wa Ode Nur Ainun Widya Damayanti Winda Rahmawati Yanti, Vera Agustina Yudyanto Ilham Perdana Yuliantari, Kartika