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Taat Kuspriyono, Taat
Universitas Bina Sarana Informatika
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Journal : AKUNTABILITAS

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Pengaruh Biaya Promosi Terhadap Dana Pihak Ketiga Pada PT. Bank BRI Syariah Indonesia Tbk Suhartono Suhartono; Suci Dwi Purwati; Taat Kuspriyono; Vera Agustina Yanti; Lukman Hakim
Akuntabilitas Vol 15, No 1 (2022)
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/akt.v15i1.24207

Abstract

One way to increase third party funds is through promotion of bank services and products so that people are interested in saving their money at the bank. The purpose of this study is to analyze the effect of Promotional Costs on TPF. The sample data was taken from the BRI Syariah website for 2016–2020 monthly data analysis methods using statistical analysis of correlation, determination, and regression. The results showed that the relationship formed from two variables had a correlation coefficient of more than one and the direction of the relationship was positive, and the effect of promotion costs on third party funds was 0.038%. This figure was obtained from the results of the determination test. The regression equation formed between promotion costs and third party funds is = 26705681.242 + 203.726X.
Co-Authors Abdurrachman Abdurrachman Abdurrachman Ai Halimah Alsa Diva Salvana Amandasyifa Syam Ana Ramadhayanti Annissa winda junita Azlina, Yunidyawati Badar Murifal Dante Rio Sebastian Dede Mustomi Dede Suleman Dedi Suharyadi Dewi Ayu Nur Wulandari Dewi Ayu Nur Wulandari Dyah Octavia Eigis Yani Pramularso Ela Nurela Sari Ela Nurelasari Elmira Siska Fahmi Kamal Fahmi Kamal Fatkhuri Fauziah Rahmah Fitri Rahmiyatun Ghufran Faishal Yusuf Haryani Helmi Ali Hilarius Wandan Ibnu Akil Ibnu Akil Ibnu Akil, Ibnu Ida Zuniarti Ida Zuniarti, Ida Ilham Maulana Istiqomah Melati Subardi Joko Ariawan Junita Marcela Putri Karlina, Eulin Lady Diana Warpindyastuti Lukman Hakim Lukman Hakim Lukman Hakim Melistiana Rachmawati Mohamad Ardana Natasya Rizkia Rahmadona Navira Aura Nisa Niken Larasati Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani, Nurvi Piko Hendrianto Raden Mohammad Riezky Pahlevi Ramadhayanti, Ana Rani Kurniasari Rianti Setyawasih Riftiasari, Dinar Roy Irawan Sari, Imelda Silaban, Indry Sinthya dewi Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Suci Dwi Purwati suhartono - Suhartono Suhartono Suhartono Suhartono Sunarti Sunarti sunarti sunarti Syafina Anwar Syalysia Luna Fatiha Syamsulbahri Tengku Kespandiar teni agustina Vera Agustina Yanti Vera Agustina Yanti Wa Ode Nur Ainun Widya Damayanti Winda Rahmawati Yanti, Vera Agustina Yudyanto Ilham Perdana Yuliantari, Kartika