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Journal : Golden Ratio of Mapping Idea and Literature Format

Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review Mariana Simanjuntak; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.859 KB) | DOI: 10.52970/grmilf.v1i1.18

Abstract

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Dedi Juniansyah; Aditya Halim Perdana Kusuma Putra; Haerdiansyah Syahnur; Sabri Hasan; Syamsu Nujum
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Andi Fadel Pradana Pradana; Sabri Hasan; Aditya Halim Perdana Kusuma Putra; Rastina Kalla
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

Abstract

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.
Unlocking the Symphony of Innovation: Weaving Knowledge Management into Organizational Performance Aditya Halim Perdana Kusuma Putra; R. Rahmi; Maya Laisila
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 2 (2023): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i2.323

Abstract

In the relentless pursuit of organizational excellence, the synergistic interplay between knowledge management, innovation, and organizational performance has emerged as a central focal point. This study embarks on a quantitative exploration to decipher the intricate connections that underlie these phenomena. The investigation delves into the dynamic landscape of knowledge management and its profound impact on innovation within organizations. It hypothesizes that adept knowledge acquisition, sharing, and utilization practices engender heightened innovation levels. Simultaneously, the study postulates that organizations effectively harnessing knowledge management experience superior overall performance, characterized by enhanced flexibility, productivity, and competitiveness. Further delving into the innovation dimension, the research scrutinizes the symbiotic relationship between innovation and organizational performance. It proposes a positive correlation between a higher degree of innovation and an organization's prowess in competitive advantage, revenue generation, and customer satisfaction. The study also sheds light on the instrumental role of wise leadership in fostering knowledge management capabilities. It anticipates that leaders embracing qualities such as discernment, adept communication, and an understanding of core issues stimulate knowledge management prowess. This, in turn, is expected to positively influence innovation performance through the mediation of knowledge management capabilities. Amidst the tapestry of these relationships, the study examines the context of industry clusters and their impact on knowledge management and innovation performance. It theorizes that industry clusters, rich in resources and robust relationships, will synergistically promote knowledge sharing and acquisition practices, thereby amplifying innovation performance. Furthermore, the research probes the intersection of organizational sustainability, knowledge management, and open innovation. It postulates that organizations effectively integrating social and environmental dimensions within their business strategies will experience a positive influence on innovation performance. In this rigorous empirical journey, quantitative methodologies are employed to unveil the intricacies of these interconnections. Data collection, analysis, and interpretation form the keystones of the research process, facilitating the validation or rejection of the proposed hypotheses. Ultimately, this study aspires to illuminate the underlying mechanisms that propel organizations towards unparalleled success by orchestrating knowledge management, innovation, and organizational performance into a harmonious crescendo.