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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat ATESTASI : Jurnal Ilmiah Akuntansi Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ)
Putra, Aditya Halim Perdana Kusuma
Department Of Management, Faculty Of Economics And Business, Universitas Muslim Indonesia, Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Andi Fadel Pradana Pradana; Sabri Hasan; Aditya Halim Perdana Kusuma Putra; Rastina Kalla
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

Abstract

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.
Pengaruh Kompetensi dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Bank Rakyat Indonesia Kantor Cabang Makassar Ismail Hajiali; S. Suriyanti; Aditya Halim Perdana Kusuma Putra
Tata Kelola Vol. 8 No. 1 (2021): Tata Kelola (Januari - Juni)
Publisher : Magister Manajemen Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.808 KB) | DOI: 10.52103/tatakelola.v8i1.500

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dan lingkungan kerja terhadap kinerja karyawan PT. Bank Rakyat Indonesia (persero), Tbk Kantor Cabang Makassar. Penelitian ini menggunakan pendekatan deskriptif. Objek penelitiannya adalah karyawan PT. Bank Rakyat Indonesia (persero), Tbk Kantor Cabang Makassar dan proses pengumpulan data dilakukan dengan angket/kuesioner dengan jumlah sampel 30 orang. Adapun metode analisis data yang digunakan adalah analisis deskriptif, uji realibilitas, uji validitas, analisis regresi berganda, uji asumsi klasik dan uji statistik. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan dimana berdasarkan nilai koefisien regresi diperoleh nilai positif, dan uji-t memiliki nilai t-hitung sebesar (6,597) > t-tabel (2,0518), dan nilai sig 0,000 < 0,05 dan sedangkan lingkungan kerja berpengaruh positif dan tetapi tidak signifikan terhadap kinerja karyawan karena memiliki t-hitung sebesar (0,409) < t-tabel (2,0518), dan nilai sig (0,686) > (0,05).
Penta Helix Element Synergy as an Effort to Develop Villages Tourism in Indonesia Nurul Chamidah; Aditya Halim Perdana Kusuma Putra; Daduk Merdika Mansur; Budi Guntoro
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.196

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Aditya Halim Perdana Kusuma Putra; Nurani; Gunawan Bata Ilyas; Yulia Tri Samiha; Setyani Dwi Lestari
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.205

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
Editorial Notes: Transformation Customers’ Needs in The Aspect of Client Value in Industry 4.0 Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.186

Abstract

Istilah Industri 4.0 sering digemakan oleh banyak orang; mulai kaum cendekia, para politisi, pebisnis, dan praktisi, hingga masyarakat awam sekalipun. Namun, hingga saat ini belum semua kalangan masyarakat mengerti dan memahami secara utuh apa itu Industri 4.0. Apa yang terjadi pada era shifting-industri dari 3.0 ke Industri 4.0. Apa yang harus dilakukan di era yang disrupsi ini, serta strategi apa saja yang harus dilakukan oleh para pelaku bisnis menyikapi gempuran informasi yang seolah tidak pernah ada ujungnya; dewasa ini perubahan perilaku dan kebutuhan masyarakat yang juga kian abstrak. Sehingga dengan pemahaman yang komprehensif itulah kita dapat menyongsong masa depan yang lebih baik dan berkesinambungan. Pada chapter ini, menjelaskan tentang awal mula diksi kata Industri 4.0 digunakan dan kemudian menjadi sebuah istilah baku diseluruh dunia yang digunakan sebagai sebuah peringatan akan hadirnya era-era baru dalam beradaban umat manusia. Kemudian, mengindentifikasi factor determinant apa saja yang ikut mengalami shifting dalam perilaku konsumen, ragam potensi tantangan, peluang dan ancaman yang hadir dalam industry 4.0; dan yang terakhir adalah bagaimana kemudian kita dapat berselancar diatas ombak ditengah era disrupsi agar tidak tenggelam dalam palung Samudra perubahan yang dalam.
Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions Faradiva Dwi Azizah; A. Nirwana Nur; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.173

Abstract

This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study was drawn from the infinite population, with a sample of 315 respondent who were students in Makassar City. Data analysis used the validity test, reliability test, R-square test, F-square test, direct effect test, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model variable has a positive and significant effect on the Purchase Decision variable. Likewise, the impulsive buying behavior variable has a positive and significant effect on the purchase decision variable. The relationship between these variables is included in the dominant category of class I. Then the influence of the TAM on impulsive buying behavior is included in the predominant type of class II. This study's theoretical and managerial implications explain that the TAM and impulsive buying behavior can improve purchase decisions.
Dysfunctional Behavior Determinant Factors: Internal And Personal Characteristic Perspective Fahruddin Z. Olilingo; Aditya Halim Perdana Kusuma Putra
Jurnal Akuntansi Vol. 25 No. 2 (2021): December 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v25i2.811

Abstract

This study aims to analyze the effect of time budget pressure, task complexity, and personal characteristics of auditors either directly or with moderation on dysfunctional behavior. This study involved 56 auditors with the data collection method in a questionnaire. The study results stated that the four hypotheses were positively and significantly affected. In the direct testing stage, the impact of the task complexity variable is the most dominant variable with a powerful effect than the demonstration of the relationship involving the time budget pressure variable on dysfunctional behavior. Furthermore, in testing the moderation of personal characters, which moderate the relationship between task complexity and dysfunctional behavior, this is the most dominant variable.
The Symmetrical and Asymmetrical Relationship of Technology Acceptance Model (TAM) on Consumer Emotional Value, and Service Innovation in Supporting Consumer Purchase Decisions Nurliina Nurlina; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1 (2022): June 2022
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.091 KB) | DOI: 10.29099/ijair.v6i1.421

Abstract

This study aims to determine the symmetrical and asymmetrical relationships between technology, acceptance model (TAM), and consumer emotional value and service innovation in supporting consumer purchase decisions. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study is based on the infinite population, with a sample of 231 respondents spread across various provinces in Indonesia. Data analysis used validity, reliability, R-square, F-square, direct effect, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model (TAM) variable has a positive and significant effect on the Emotional Value and Service Innovation variables. Likewise, the Technology Acceptance Model (TAM) variable positively and significantly impacts the Consumer Purchase Decision variable by making the Emotional Value variable and Service Innovation intervene. The results of this study also show that the Technology Acceptance Model (TAM) variable has no positive and insignificant effect on the Consumer Purchase Decision variable.
The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries
THE EFFECT OF ENTREPRENEUR COMPETENCY AND EXTERNAL FACTORS ON THE PERFORMANCE OF SMALL-MEDIUM INDUSTRY IN SOUTH SULAWESI Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; - Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.449

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries.
Co-Authors - Lukman S A. Nirwana Nur Abdul Haeba Ramli Abdul Thalib Yunus Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ajmal A Amnah Hadi Andi Fadel Pradana Pradana Andi Pattarani Andika Prawira Buana Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Haerdiansyah Syahnur Hastuti Mulang Hernita Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mariana Simanjuntak Maya Laisila Munawir Nasir Munawir Nasir N. Nurlina Nurani Nurani Nurani Nurani Nurul Chamidah Nurul Chamidah R. Rahmi Rahmi Rahmi Rastina Kalla Reza, Heru Kreshna Ricky Gunawan S. Suriyanti Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi Setyani Dwi Lestari Siti Mariam St. Hatidja St. Hatidja St. Syahriati St. Syahriati St.Hatidja St.Hatidja Sultan Sultan Suriyanti Mangkona Syahnur Said Syamsu Nujum Yulia Tri Samiha Yulia Tri Samiha, Yulia Tri Yusran Paris Yusran Paris