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All Journal Prosiding Universitas PGRI Palembang BISNIS: Jurnal Bisnis dan Manajemen Islam GeoEco Register Journal Jurnal Ilmu Kesehatan Jurnal Informasi Kesehatan Indonesia (JIKI) JURNAL SWARNABHUMI EDUPEDIA JURNAL ILKES (Jurnal Ilmu Kesehatan) JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Journal of Applied Management and Business E-JRM The International Journal of Tropical Veterinary and Biomedical Research Jurnal Ilmiah Agroust SPIKESNAS
Siti Asiyah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon Muhammad Fatchur Rohman; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of promotion, product quality, and brand image on consumer buying interest in the Koperasi SAE Pujon. This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 80 people was found. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The study used multiple linear analysis with the help of SPSS 25.0 The results of this study are the variables Promotion, Product Quality, and Brand Image affect consumer buying interest simultaneously, partially Promotion, Product Quality, and Brand Image variables affect consumer buying interest in the Koperasi SAE Pujon. Keywords: Promotion, Product Quality, Brand Image
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Bukalapak (Studi Kasus Mahasiswa Feb Angkatan 2016 Universitas Islam Malang) Heriyanto Heriyanto; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 25 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study was conducted to determine the effect of product quality, price and promotion on purchasing decisions of online shop consumers on the Buk netbook of 2016 FEB students, Islamic University of Malang. This research uses explanatory research and a quantitative approach. This study uses a population of 700 based on the number of students from the Faculty of Economics and Business class 2016, Malhotra Theory is used to take a sample consisting of 17 question items so the samples obtained in this research are 85 respondents (17 question items x 5).To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The research uses multiple linear regression analysis with the help of SPSS 16. The results of this study are that the variables of product quality, price and promotion influence purchasing decisions simultaneously, while partially the variables of product quality, price and promotion affect purchasing decisions at the online shop Bukalapak on FEB students class 2016 University Islam Malang. Keywords: Product Quality, Price, Promotion and purchase decisions
Pengaruh Ukuran Perusahaan, Leverage, Dan Sales Growth Terhadap Financial Distress (Studi Empiris Pada Perusahaan Food and Beverage yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2015-2019) Villy Nursayidah; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and examine the effect of company size, leverage and sales growth on financial distress in food and beverage companies listed on the Indonesia Stock Exchange for the 2015-2019 period. The population in this study were all food and beverage companies listed on the Indonesia Stock Exchange for the 2015-2019 period, as many as 30 companies. Meanwhile, the sample of this research was determined by purposive sampling method so that 6 samples were obtained. The type of data used is secondary data in the form of financial reports. The analytical method used is logistic regression analysis. The results of this study are simultaneously firm size, leverage and sales growth have an effect on financial distress. Meanwhile, the size of the company partially affects financial distress, and leverage and sales growth have no effect on financial distress. Keywords : Company Size, Leverage, Sales Growth, Financial Distress
PENGARUH STORE ATMOSPHERE, KUALITAS PELAYANAN, GAYA HIDUP DAN TEMAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN IMPILSIF (Studi Kasus Konsumen Distro Three Second Malang) Rivaldi C Lengam; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT Research in the aims to find out the influence Store Atmosphere, Service Sample so fon amount of Quality, Lifestyle and Friends Shopping on the Decision of Purchasing Impulsive100 people who are consumers of Distro Three Second Malang. The method used in the analysis of descriptive analysis is to use validity, reliability, normality, multiple linear regressionanalysis, multicollinearity test, heteroscedasticity testing, hypothesis testing, and hypothesis testing. The this results of study in dicate that Variables Store Shopping, while partially each of Store Atmosphere, Variables Atmosphere ,Quality of Service, Lifestyle and Friends Quality of Service, Lifestyle and Friends of Cooperation Affecting the same effect on Purchasing Decisions Impulsive in Distro Three Second.  Keywords: StoreAtmosphere, Service Quality, Lifestyle, Shopping Friends, Impulsive Purchasing Decisions 
Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018) Wahyu Setiaji; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intention
Pengaruh Smart Digital Content Marketing Terhadap Keputusan Pembelian Konsumen Millennial Aneka Sport Malang Innda Indarti; Nurhajati Nurhajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to determine the effect of Smart Digital Content Marketing on Consumer Purchasing Decisions Millennial Aneka Sport Malang. This research is an explanatory research using a quantitative approach. The sample used was 100 respondents, namely millennial consumers who had bought shoes at Aneka Sport Malang and followed the @anekasportmalang account. The sampling technique uses purposive sampling method. Data collection by distributing questionnaires that have been tested for validity and reliability. Data analysis uses Multiple Linear Regression. The results showed that simultaneously there was a significant influence between the quality of information, celebrity endorsers, and sales promotions on the purchasing decisions of millennial consumers in Aneka Sport Malang. While partially (t test) shows the quality of information (X1) and celebrity endorser (X2) has no significant effect on purchasing decisions, while the sales promotion variable has a significant effect on purchasing decisions. Keywords : Buying diecision, information quality, celebrity endorser, sales promotion.
Dampak Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Pelanggan Hp Iphone Pada Mahasiswa FEB Unisma Malang Evi Rahayu; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of product quality on loyalty through customer satisfaction hp iphone. This research is an explanatory research type, with a quantitative approach. The research method used is path analysis. The sampling technique used purposive sampling, the sample determined to be sampled obtained by 48 respondents as a sample. The results of this study show that partially all variables have significant and positive influences. While the results of intervening tests showed that customer satisfaction is able to mediate the relationship between product quality to customer loyalty hp iphone. Keywords: product quality, customer loyalty and customer satisfaction
Pengaruh Kualitas Makanan, Suasana dan Kewajaran Harga Terhadap Kepuasan Pelanggan Pada Cafe Coklat Klasik Joyogrand Malang (Studi pada Mahasiswa Universitas Islam Malang) Widyan Violita; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe development of retail business in Indonesia which is rapidly developing makes competition increasing, every business person will compete to make his product a product that is in great demand by consumers. The rise of culinary business and the mushrooming of cafes in Malang and the huge potential that exists has made businesses create creativity to make their businesses appear different in terms of the quality of the food provided, the atmosphere of the cafe served and the reasonableness of the prices offered. This study aims to determine the effect of food quality, atmosphere and fairness of prices on customer satisfaction at Joyogrand Coklat Klasik Cafe Malang. The population in this study were Malang Islamic University Students who had visited the Coklat Klasik Cafe Joyogrand Malang with a total sample of 85 respondents. Testing the hypothesis in this study using multiple linear regression analysis. The results showed that the variables of food quality, atmosphere and fairness of prices simultaneously affected customer satisfaction. food quality and price reasonableness variables have a positive and significant effect on customer satisfaction, while price reasonableness variables have no positive and significant effect on customer satisfaction. Keywords: Food Quality, Atmosphere, Price Fairness, Customer Satisfaction.
Pengaruh Experiental Marketing dan Persepsi Nilai terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Pengunjung Damar Coffee Malang Adam Fahrudin; M Hufron; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of experiential marketing and perceived value on consumer loyalty with customer satisfaction as an intervening variable for visitors to damar coffee Malang. The population in this study were all visitors to Damar Coffee Malang City. The sample used is some visitors to Damar Coffee Malang City. The technique used in sampling is accidental sampling technique, the sample selected is 100 respondents. The data were collected using a questionnaire method. The data analysis method used is multiple regression analysis with the help of SPSS software version 14 (Statistical Products and Service Solutions version 14). The results showed that Experiential Marketing has a direct effect on Customer Satisfaction, Perception of Value has a direct effect on Customer Satisfaction, Experiential Marketing has a direct effect on Consumer Loyalty, Perception of Value has a direct effect on Consumer Loyalty, Consumer Satisfaction has a direct effect on Consumer Loyalty, Experimental Marketing has a direct effect on Customer Loyalty. Indirectly on Consumer Loyalty through Customer Satisfaction as an intervening variable and Value Perception indirectly on Customer Loyalty through Customer Satisfaction as an intervening variable.Keywords: Experiential Marketing, Perception of Value, Customer Loyalty and Customer Satisfaction
Pengaruh Kepuasan Gaji, Kepuasan Kerja, Dan Komitmen Organisasional Terhadap Turnover Intention Pada PT. Bumi Menara Internusa Dampit Firda Sukanti; Siti Asiyah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine the effect of salary satisfaction, job satisfaction and organizational commitment to Turnover Intention at PT. BMI in Dampit City. Determination of the sample in this study is using saturated samples, so that the number of samples can be determined as many as 63 respondents according to the criteria. The analytical tool used in this research is multiple linear regression analysis. The results showed that salary satisfaction, job satisfaction and organizational commitment simultaneously had a significant effect on turnover intention at PT. BMI in Dampit City. Salary satisfaction variable has a significant and positive effect on turnover intention at PT. BMI in Dampit City. Job satisfaction variable has no effect on turnover intention at PT. BMI in Dampit City. Organizational commitment variable has a significant and negative effect on turnover intention at PT. BMI in Dampit City. Keywords: Effect of Salary Satisfaction, Job Satisfaction, and Organizational                    Commitment on Turnover Intention at PT. BMI in Dampit City. 
Co-Authors A. Rizky Akbar Maulana Zain Abdul Kodir Djaelani Adam Fahrudin Afi Rachmat Slamet Afi Rahmat Slamet AGUS SETIAWAN Ahmad Alvin Febryansyah Ahmad Rifqi Mubarok Ainul Mufarichah Alawiyah Alawiyah Aleria Irma Hatneny Alfian Budi Primanto Alun Dwi Septiando Anak Agung Istri Sri Wiadnyani Anis Jauharotul Farida Arie Anggraini Arini Fitria Mustapita Basalamah, Muhammad Ridwan Beny Pradana Brivian Florentis Yustanta BUDI UTOMO Darnawi Darnawi DEDI CANDRA Deni Puji Hartono Dessy Wardiah Devi Nabila Wahyu Dwi Wulandari Diah E. Anggraini Didit Hendrawan Dimas Bavi Romadhon Diyah Atiek Mustikawati Dwiyani Sudaryanti Eka Nova Melinda Eko Agus Srihanto Elisyafa Maulidyna Elivia Niadianti Elizabeth D. Krismuniarti Elly L. Rustiati Eni Heldayani Enny Saswiyanti Evi Rahayu Evita Alufir Rahmat Fahrurrozi Rahman Faisol Arifin Fandi Agub Harnady Farah Nauliana Fatchur Rohman Bayhaqy Firda Sukanti Hadi Nasbey Hadi Sunaryo Helmiyatun Naimah Hendri Hermawan Adinugraha Heriyanto Heriyanto Imamiatur Rofiqoh Indah Maharany Innda Indarti Jeni Susyanti Khalikussabir, Khalikussabir Koekoeh Hardjito Laidia Himmatul Ulya Lailatul Nurul Khasanah lala asnawati Lia Dwi Pramesthie Lia Koesmetikawati Linda Andri Mustofa Liza Angeliya M Hufron M. Hufron Magvira Nurul Khoyima Maharani Oktavia Mar’atus Sa’diyah Maulidatul Karomah Mayla Faisa Rahman Mega Kusuma Putri Mifta Hayatun Mila Nia Yupitasari Moh Imron Moh. Imam Basori Mohammad Agus Solikin Mohammad Lutfi Mohammad Rizal Muhammad Fatchur Rohman Muhammad Ilham Bachraesy Muhammad Luqman Khais Muhammad Risky Syahdillah Mukhamad Mansyur N Rachma N. Rachma Nanda Rifky V. A Nanik Krismonika Ni’matul Magfiroh Novi Ana Lestari Novi Yuni Artika Nuning Nurcahyani Nur Diana Khalidah Nur Hajati NUR HIDAYATI Nur Rochman Nurhajati Nurhajati Nurul Mahyatatik Pardiman Pardiman Priyambodo Priyambodo Puspita Rahma Tristanti Radha Maudyna R Rahmad Irvan Abadi Rahmawati Rahmawati Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Restu Millaningtyas Riski Bagus Satria Rivaldi C Lengam Rizkita Oktavirana Rohmat Rohmat Rois Arifin Rosa Widyanti Djafar Salman Ainurridho Salsa Nadia Fortunada Rofiqoh Salsalbila Junita Sari Santi Patimah Santy Irene Putri Selfi Apriliya Shafaratin Nurul Hasanah Shavira Zhulfa Eka Putri Siti Nadhiroh Siti Nur Khofifah Sonia Ismi Khaq Sulistijowati Sulistijowati Sumy Dwi Antono Sunaryo, Hadi Susmita Kuning Wangi Syarifatul Aini Syarwani Ahmad Ulis Sa’adah Umami Nuraisyah Villy Nursayidah Vita Oktavian wahyu setiaji wandi - Wayan Sukanta Widarko, Agus Widyan Violita Yekti Maryani Zaky Adib Fajari