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Nurlina Nurlina
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Journal : Jurnal Ilmu Manajemen Profitability

 1 
ANALISIS STRATEGI PEMASARAN LAYANAN POS EXPRESS PADA PT. POS INDONESIA (PERSERO) MAKASSAR Mariana Mariana; Edi Jusriadi; Nurlina Nurlina
Jurnal Ilmu Manajemen Profitability Vol 3, No 2 (2019): AGUSTUS 2019
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.176 KB) | DOI: 10.26618/profitability.v3i2.2543

Abstract

This study aims to identify internal factors that are strengths and weaknesses as well as external factors that become opportunities and threats for PT. The results of this study are the formulation of marketing strategies in terms of Pos Express Services, namely attracting business customers. The first thing to do in a marketing strategy is to look at market needs first. Then determine the market segment to be addressed. By choosing a target that matches the market segment then the market position will automatically become the label for the product itself in the community. Marketing Mix in marketing strategies will automatically follow the flow of segmentation, targeting and positioning, because in determining products, places, prices, promotions and processes according to market segments. Demonstrate that the Post Express Service Marketing Strategy at PT. Pos Indonesia (PERSERO) Makassar is right, where the Marketing Strategy used by PT. Pos Indonesia has achieved the desired and appropriate goals in facing business competition, as well as with Post Express Services at PT. Pos Indonesia has been implemented well. Based on the IFAS and EFAS tables if they are contained in a SWOT analysis diagram, the company's position is in the second quadrant, where the strength possessed by Pos Indonesia can be used to deal with threats that overflow the company.
Co-Authors A. Tenri Syahriani Abd Samad Abdul Rahim Abdul Rahman Abdullah Hosir Achmad Abubakar Adrianah Adrianah Afrisusnawati Rauf Ahmad Yani Aidil Adhani Aisya Azis Aisyah Aisyah Ali Djamhuri Ali, Mahrus Amaludin, Roni Amin Rohmat Amirullah Amirullah Andi Nilan Arman Ahmad Asriani Asriani ASRIL ASRIL Aswadi Jaya Bunga Dara Amin Chandra Kurniawan Cucut Susanto Dea Khusnul Khotimah Dian Angreini Didin Suaidin Doni Romatua Edi Jusriadi Eny Syatriana Fitri Magfirah H. Arba Arba Harini Harini Hasirah Hasirah Hasnah Halim Hazmi Arief Hijrawati Hijrawati Holyness Nurdin Singadimedja I Ketut Sudiana Ibrahim Ibrahim Idhayani, Nurul Iflan Naufal Irawati Irawati Irmawati Irmawati Irmayana Irmayana Jamaluddin Jamaluddin Januardi Januardi Jaya, Asri Junianti Junianti Jusriani Ringan Kaharuddin Kaharuddin Kamaruddin Oemar Khaeruddin Khaeruddin M. A. Martawijaya Mariana Mariana Masnunah Masnunah Muh Arsyad Muh Tawil Muh. Ikhlas Arsul Muh. Tawil Muhammad Amin Said Muhammad Arsyad Muhammad Purqan Nur Mukhriani, Mukhriani Nadriani Nadriani Nasriani Nasriani NETA DIAN LESTARI, NETA DIAN Nova Pratiwi Nur Asia Said Nurhidayah Nurhidayah Nurinda Sari Nurul izzati Nuzul Nuzul Rachmah Rachmah Rahmat Taufik Rahmini Hustim Ratnawati Ratnawati Risnajayanti Risnajayanti Riswan Aradea Rusydi Khalid Sappewali Sappewali Sirajuddin Sirajuddin Sitti Salma Solly Aryza Suarti suarti Sultan Sultan Syamsuri Syakri Tuti Andriani Usman Usman Usman Wijarini, Fitri Yofita Sandra, S.Pd., M.Pd., Zico Farlin, Dr. Budiwirman, M.Pd., Yulianti Yulianti Yumriani Yumriani Yusra Nginang Zidny Ilma Setiawan Zulaeni Esita Zulfia Samiun