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All Journal AKUNTABILITAS Syntax Jurnal Informatika Jurnal Terapan Abdimas Fundamental Management Journal Jurnal Riset Akuntansi Terpadu Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Akuntabel : Jurnal Ekonomi dan Keuangan JAE (Jurnal Akuntansi dan Ekonomi) JABI (Jurnal Akuntansi Berkelanjutan Indonesia) MANAJEMEN DEWANTARA J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal Infortech Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis JURNAL EKONOMI BISNIS DAN MANAJEMEN e-Jurnal Apresiasi Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Ekonomi Bisnis dan Manajemen
Taat Kuspriyono, Taat
Universitas Bina Sarana Informatika
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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products Taat Kuspriyono; Tengku Kespandiar; Helmi Ali; Hilarius Wandan; Wa Ode Nur Ainun
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1166

Abstract

This study intends to examine how celebrity endorsing and advertising attraction affect customer interest in purchasing cosmetic products. This study is quantitative in nature. Using a purposive sample approach, 100 respondents made up the study's population. Interviews and questionnaires are two common data collecting methods. A Likert scale was used to assess the instruments used to collect data on the variables X1 (Ad Attractiveness), X2 (Celebrity Endorser), and Y (Purchase Intention). The findings of this study suggest that the factors of advertising allure and celebrity endorsers significantly influence consumer interest in making purchases. In the coefficient of determination test, the dependent variable (purchase intention) is influenced by 77% of the independent factors (advertising attractiveness and celebrity endorsement). While additional factors not included in this regression analysis may have an impact on as much as 23%.
The Influence of Work Motivation and Organizational Communication on Performance of Health Social Security Provider (BPJS) Employees Taat Kuspriyono; Rianti Setyawasih; Yunidyawati Azlina; Fatkhuri; Syamsulbahri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1494

Abstract

The aim of this study is to determine the relationship between organizational communication and employee motivation as well as the relationship between organizational communication and employee performance. The study's conclusions indicate that corporate communication has a limited influence on the employee performance variable. The t-test findings, which had a significance level of 0.000 < 0.05 and a t-count value that was higher than the t-table, serve as evidence for this. The results of the t-test with a significance value of 0.000 < 0.05 and a t-count value that is larger than the t-table suggest that work motivation partially proves that it has an effect on employee performance. Both corporate communication and work motivation have a substantial impact on employee performance. This is shown by the results of the f-test, which show an f-count value greater than f-table and a significance value of 0.000 < 0.05.
Co-Authors Abdurrachman Abdurrachman Abdurrachman Ai Halimah Alsa Diva Salvana Amandasyifa Syam Ana Ramadhayanti Annissa winda junita Azlina, Yunidyawati Badar Murifal Dante Rio Sebastian Dede Mustomi Dede Suleman Dedi Suharyadi Dewi Ayu Nur Wulandari Dewi Ayu Nur Wulandari Dyah Octavia Eigis Yani Pramularso Ela Nurela Sari Ela Nurelasari Elmira Siska Fahmi Kamal Fahmi Kamal Fatkhuri Fauziah Rahmah Fitri Rahmiyatun Ghufran Faishal Yusuf Haryani Helmi Ali Hilarius Wandan Ibnu Akil Ibnu Akil Ibnu Akil, Ibnu Ida Zuniarti Ida Zuniarti, Ida Ilham Maulana Istiqomah Melati Subardi Joko Ariawan Junita Marcela Putri Karlina, Eulin Lady Diana Warpindyastuti Lukman Hakim Lukman Hakim Lukman Hakim Melistiana Rachmawati Mohamad Ardana Natasya Rizkia Rahmadona Navira Aura Nisa Niken Larasati Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani Nurvi Oktiani, Nurvi Piko Hendrianto Raden Mohammad Riezky Pahlevi Ramadhayanti, Ana Rani Kurniasari Rianti Setyawasih Riftiasari, Dinar Roy Irawan Sari, Imelda Silaban, Indry Sinthya dewi Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Suci Dwi Purwati suhartono - Suhartono Suhartono Suhartono Suhartono sunarti sunarti Sunarti Sunarti Syafina Anwar Syalysia Luna Fatiha Syamsulbahri Tengku Kespandiar teni agustina Vera Agustina Yanti Vera Agustina Yanti Wa Ode Nur Ainun Widya Damayanti Winda Rahmawati Yanti, Vera Agustina Yudyanto Ilham Perdana Yuliantari, Kartika