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Journal : Economics and Business Journal

Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village) Syauqi Alaik Muhammad; Ery Tri Djatmika; Agus Hermawan
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.59

Abstract

The purpose of this research is to analyze the direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. This study examines the mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is included in the mixed method research where both quantitative and qualitative are used. The research method used in this research is an unbalanced mixed method (concurrent embedded design) conducted on farmers in Mulyoagung Village. The research sample was taken using the quota sampling method with the sample size calculator as the method for determining the number of samples. Data collection was carried out online through a questionnaire form for 2 months on 219 farmers in Mulyoagung Village. Data analysis in this study used SEM-PLS assisted by SmartPLS 3.3.3 software. as well as for qualitative research using documentation and interviews. The results of the study show that there is a direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. Not only that, there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants).
Co-Authors - Sulton Abdur Rahman Asari Achmad Barizi Achmad Supriyanto Adelia Rahma Agus Hermawan Agus Wiyoto Anang Santoso Andani Apriliana Anita Handayani Ari Metalin Ika Puspita Aulianda, Mega Bagus Setiawan Bambang Banu Siswoyo Bambang Banu Siswoyo Bambang Budi Wiyono Braem Abraham Killa Budi Eko Soetjipto Candra Irawan Choirul Anam Cholis Sa’dijah Cipto Wardoyo Daru Wahyuni Dedi Kuswandi Desi Anggrianto - Dwi Wahyuning Aisyah Eddy Sutadji Eka Farida Ely Siswanto Erlin Hartanti Fahimul Amri Fazlur Rahman Rahawarin Firdaus Dyah Utami Fulgentius Danardana Murwani Hadi Ismanto Hanif Rani Iswari Hanif Rani Iswari Hariyono Hariyono Heny Kusdiyanti Heri Pratikto I Nyoman Sudana Degeng Intan Dwi Puspita Sari Irmawati Irmawati Ismanto, Hadi Ismanto Joko Prih Triyana Julianda Julianda Laksono Trisnantoro Lia Yuliati Mega Aulianda Mit Witjaksono Moch. Chabib Moh. Rizal Fahmi Mohammad Rofiudin Muakibatul Hasanah Muhammad Bukhori Dalimunthe Muhammad Vicky Zulfikar Muhana Gipayana Novita Tri Hariyanti Nurika Restuningdiah Pebriani Dwi Wahyuni Persada, Yuris Indria Puji HANDAYANTI Puji Handayati, Puji Punadji Setyosari Punaji Setyosari Rahmah Kumullah Rahmi, Vembri Aulia Rania Putri Distiawati Reza Aditia Rikha Ari Pratiwi Rosmala Dewi Sandi Haryadi Saraya Faridah Sepharyanto Sepharyanto Silky Roudhotus Sa’adah Silvy Dwi Yulianti Silvy Dwi Yulianti, Silvy Dwi Siti Salina Mustakim Siti Zullaikah Multina Putri Sugeng Utaya Sukowiyono Sukowiyono Syauqi Alaik Muhammad Titiek AMBARWATI Utami Widiati Vembri Aulia Rahmi Wahju Wardhana Wahyu Purwanto Watana, Selvia Amia Wening Patmi Rahayu Widjaja, Sri Umi Mintarti Yuke Rindayu Sintya Yulia Lisa Sari Hayati Yuris Indria Persada