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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Konseling PRO PATRIA Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) Innovative: Journal Of Social Science Research JLEB: Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Meyzi Heriyanto
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Journal : Unri Conference Series: Community Engagement

 1 
Inovasi Produk sebagai Variabel Mediasi Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan dalam Meningkatkan Keunggulan Bersaing Sektor UMKM Olahan Ikan Patin di Kampung Patin, Desa Koto Mesjid, Kecamatan XIII Koto Kampar Mashur Fadli; Meyzi Heriyanto; Kasmirudin Kasmirudin; Lie Othman
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.378-386

Abstract

variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents and the statistical technique Partial Least Square (PLS) was used to process the data. The results of the study confirm that there is a significant effect of market orientation on product innovation and competitive advantage, both direct and indirect effects through the mediation of product innovation variables. The entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly through the product innovation variable, but some other factors or variables affect the competitive advantage variable.
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