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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Konseling PRO PATRIA Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) Innovative: Journal Of Social Science Research JLEB: Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Meyzi Heriyanto
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Journal : EKONOMIKA45

 1 
Pengaruh Relationship Marketing dan Keberagaman Produk Terhadap Loyalitas Konsumen Pada Toko PM Collection Pekanbaru Siti Purnama; Meyzi Heriyanto; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.1026

Abstract

This study aims to determine and analize the application of relationship marketing and product diversity on consumer loyalty at PM Collection Pekanbaru.The method used this stud describtive quantitative ith SPSS version 23 program. The population in his stdy ere all consumers ho made purchases at PM Collection who found 10.800 people and the sample of this study as 99 respondents from PM Collection Pekanbaru consumers. The sampling technique through used in this study is accidental sampling. For data collection techniques through questionnaires and the used of a Likert scale, the types and sources of data used primary and secondary data. The data analysis includes validity test, reliability test, classical assumption test of normality,calassic multicollinearity assumption test, classical assumption test of heteroscedasticity, and murtiple linear analisis along with analylisis of the coefficient of deremination (R2), sugnificant test ith with partial test ( T test ), simultaneous test ( F test ). In this study the obtaines are that relationship marketing (X1) has a possitive and significant effect on consumer loyalty (Y), diversity product (X2) has a positive and significant on consumer loyalty (Y) and relationship marketing (X1) and diversity product (X2) has a possitive and significant effect on consumer loyalty (Y). Thus, PM Collection Pekanbaru has paid attention to all the factors that make consumers come back and add more complete product brands and sizes, so that consumers are interested in coming and buying at the PM Collection Pekanbaru.
Co-Authors ", Maria ', Lasmin Abas Bambang Achmad Fajri Febrian Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ailen Safitri Alfiandri Angraini, Rini Anisa Gusanasari Arum Prameswari Ashaluddin Jalil Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Dahlan Tampubolon Darwis, AN Dedi Arnanda Dewi Sartika Agustiar Sihombing Diana Persari Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Ernawati Ernawati Febri Yuliani Febrianza Fadhilla Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafiz Kemurata An Nawawi Hafizhuddin Hanatasia Isora Abelia Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasim As'ari Hendra Saputra Hernimawarti Hesti Agustin Ika Harmei Salina, Ika Harmei Ireni Adila Sari, Ireni Adila Ismandianto Ismandianto Isran Riski Alfasiri Isril Kasmiruddin Kasmiruddin Kasmiruddin Kasmirudin Kasmirudin Kelvin Rizaldy Khairul Anwar Khairul Anwar Kiswanto Kiswanto Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M.Y.Tiyas Tinov Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mashur Fadli Mayarni Mayarni Megiannisa " Meldafani Meldafani Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Neliyanti ' Ninda Agustiani Nora, Sri Novella Indriani Novika Pakpak Nur Sohana Nurhalisa " Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Ayu Soleha Rahma Puspita Sari Rahmanul Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N Rumapea, Yeni Pebriani Rumini Rumini Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Seno Andri Siagian, Joko Hendro Silvia Ocdelina Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suseno Aji Suryana Syafendra, Rian Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tito Handoko Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yusmar Yusuf Yusmar Yusuf Yusrizal Yusrizal Zaili Rusli Zulkifli Zulkifli