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All Journal Neo-Bis Jurnal Manajemen Dan Kewirausahaan MABIS: Manajemen dan Bisnis Media Agribisnis Creative Research Management Journal Kainawa: Jurnal Pembangunan & Budaya Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Imara: Jurnal Riset Ekonomi Islam
Yusuf Yusuf
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences

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Journal : Journal of Technopreneurship on Economics and Business Review (JTEBR)

 1 
Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek Yusuf Yusuf; Aprilia Attika Tiauw; Mohammad Amin; Hastuti Mustamin
Journal of Technopreneurship on Economics and Business Review Vol. 2 No. 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v2i2.70

Abstract

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.
Pengaruh Harga, Nilai Pelanggan dan Citra Perusahaan terhadap Kepuasan Pelanggan: (Studi pada Usaha Ayam Potong Peternakan La Lati di Desa Bente Kecamatan Kabawo Kabupaten Muna) Yusuf; Muhammad Taufik; Hastuti Hastuti; Wa Ode Usna; Ariawan Ariawan
Journal of Technopreneurship on Economics and Business Review Vol. 3 No. 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v3i2.83

Abstract

This study aims to examine and analyze the effect of price, customer value, and company image on customer satisfaction in La Lati's broiler business. This research was conducted on 50 customers of La Lati's beef cattle business. The study was conducted using a questionnaire instrument that has been tested for validity and reliability. The analytical tool used is multiple linear regression analysis. Based on the results of data analysis and hypothesis testing, it was found that simultaneously and partially price, customer value and company image had a positive and significant effect on customer satisfaction.
Pengaruh Pendidikan dan Pelatihan, Kegiatan Non Diklat, Promosi dan Motivasi Terhadap Kinerja Pegawai Yusuf Yusuf; Muhammad Taufik
Journal of Technopreneurship on Economics and Business Review Vol. 4 No. 2 (2023)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v4i2.135

Abstract

Pegawai perlu dikembangkan dan dibina secara berkelanjutan agar mereka dapat secara konsisten memberikan kontribusi sesuai dengan tingkat profesional yang diharapkan serta lebih memilki perilaku yang dapat diandalkan. Maka penelitian ini bertujuan untuk mengetahui Pengaruh pendidikan dan pelatihan, kegiatan non diklat, promosi dan motivasi terhadap kinerja pegawai baik secara simultan maupun secara parsial. Pendekatan yang digunakan adalah dengan metode survey terhadap seluruh pegawai pada Dinas Kehutanan Propinsi Sulawesi Tenggara sebanyak 159 pegawai. Metode analisis yang digunakan adalah regresi berganda mengunakan aplikasi SPSS 23. Hasil penelitian menunjukkan bahwa pendidikan dan pelatihan, kegiatan non diklat, promosi dan motivasi kerja berpengaruh positif dan signifikan baik secara simultan maupun secara parsial serta merupakan faktor pendorong penting dalam meningkatkan kinerja pegawai.
Co-Authors Adnan Hakim Agustinus Tangalayuk Ahmad Ahmad Ali Rizky Alida Palilati Andi Azwar Anas Idris Aprilia Attika Tiauw Arbia Ali Arbia Ali Ariawan Ariawan Asrip Putera Awaluddin Awaluddin Cahya Dwi Saputra Chamariyah . Chamariyah . Eliyanti Agus Mokodompit Endro Sukotjo Eriyadi Eriyadi Erwin Harahap Hartini Hartini Hartini Hartini Hasnani Hasnani Hasnawati Hasnawati Hastuti Hastuti Hastuti Hastuti Hastuti Mustamin Hastuti Mustamin Ibnu Hajar Ida Bagus Agung Surya A Isalman, Isalman Isra Syam Jeanet Silky Meitri Juharsah Juharsah Juharsah Juharsah Jumatin Jumatin La Ode Anto Laode Rahmat Malbar M. Aris Rauf Marlis Nur Moh. Amin Mohammad Amin Muh Taufik Muh. Rivan Kohawan Muhammad Masri Muhammad Taufik Muhammad Taufik MUHAMMAD TAUFIK Muhammad Taufik Murdjani Kamaluddin Nasrul Nasrul Nindy Ade Marsalena Nofal Nur Nofrivul Nofrivul Nurul Artika Putri T Nurwati Nurwati Putri Ayu Arista Dewi Rahman Hasima Rahmat Madjid S., Nursaban Rommy Samdin Sarini Yusuf Sri Wiyati Mahrani Suhirno Suhirno Valentinus Amstrong TN Wa Ode Usna Wahyuniati Hamid Yusuf Montundu