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All Journal Neo-Bis Jurnal Manajemen Dan Kewirausahaan MABIS: Manajemen dan Bisnis Media Agribisnis Creative Research Management Journal Kainawa: Jurnal Pembangunan & Budaya Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Imara: Jurnal Riset Ekonomi Islam
Yusuf Yusuf
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences

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Journal : Jurnal Manajemen Dan Kewirausahaan

 1 
PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI Cahya Dwi Saputra; Yusuf Yusuf; Nofal Nur; Agustinus Tangalayuk; Isalman Isalman
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.27008

Abstract

The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable
PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS WEBSITE TERHADAP MINAT BELI PAKAIAN DI SHOPEE Nurul Artika Putri T; Rahmat Madjid; Nasrul Nasrul; Yusuf Yusuf; Isalman Isalman
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27105

Abstract

The purpose of this study was to determine the partial effect of online customer reviews on buying interest, the effect of website quality on buying interest, and to determine the simultaneous effect of online customer reviews and website quality on buying interest. The research uses a quantitative approach which is carried out on students of the Faculty of Economics and Business. The sample in this study amounted to 60 students who had shopped at Shopee. Data were collected by questionnaire and analyzed using multiple linear regression. The results of this study indicate that partially online customer reviews have a positive and significant effect on consumer buying interest. Website quality has a positive and significant effect on consumer buying interest. Simultaneously online customer reviews and website quality have a significant influence on buying interest. From the results of the tests conducted, it was found that online customer review is the most dominant variable influencing buying interest.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS KETAHANAN PANGAN PROVINSI SULAWESI TENGGARA Ida Bagus Agung Surya A; Eliyanti Agus Mokodompit; Adnan Hakim; Asrip Putera; Yusuf Yusuf
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30894

Abstract

This study aims to examine and analyze the effect of work motivation and work discipline on employee performance. This study uses a sampling technique, namely a saturated sample of 60 samples consisting of secretaries, heads of divisions, heads of sections, and functional staff of the Food Security Service of Southeast Sulawesi Province. Methods of data collection using a questionnaire. The data analysis method uses multiple linear regression analysis with the help of the IBM SPSS Statistics Version 26 software application.The results of this study indicate that (1) work motivation partially has a positive effect on employee performance. (2) Work Discipline partially has a positive effect on employee performance. (3) Motivation and Work Discipline simultaneously have a positive effect on employee performance. The conclusion of this study is that the higher the work motivation, the higher the performance of the resulting employee as well as the higher the work discipline, the higher the employee's performance, and work motivation and work discipline have an interaction with employee performance.
PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN SALES FORCE PADA PT TELKOM (Persero) CABANG KENDARI Jeanet Silky Meitri; Nurwati Nurwati; Yusuf Montundu; Murdjani Kamaluddin; Yusuf Yusuf
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43049

Abstract

This study aims to determine simultaneously and partially the effect of Work Motivation and job satisfaction on the performance of sales force employeesof PT Telkom (Persero) Kendari Branch. The population selected in this study were employees as sales force at PT Telkom (Persero) Kendari Branch totaling 63 employees. This type of research data is quantitative data research. The data source used in this research is primary data. Variable measurement scale using an instrument using a Likert scale. The data analysis method of this research is multiple linear regression. The results showed that simultaneously and partially work motivation and job satisfaction had a positive and significant effect on employee performance.
Co-Authors Adnan Hakim Agustinus Tangalayuk Ahmad Ahmad Ali Rizky Alida Palilati Andi Azwar Anas Idris Aprilia Attika Tiauw Arbia Ali Arbia Ali Ariawan Ariawan Asrip Putera Awaluddin Awaluddin Cahya Dwi Saputra Chamariyah . Chamariyah . Eliyanti Agus Mokodompit Endro Sukotjo Eriyadi Eriyadi Erwin Harahap Hartini Hartini Hartini Hartini Hasnani Hasnani Hasnawati Hasnawati Hastuti Hastuti Hastuti Hastuti Hastuti Mustamin Hastuti Mustamin Ibnu Hajar Ida Bagus Agung Surya A Isalman, Isalman Isra Syam Jeanet Silky Meitri Juharsah Juharsah Juharsah Juharsah Jumatin Jumatin La Ode Anto Laode Rahmat Malbar M. Aris Rauf Marlis Nur Moh. Amin Mohammad Amin Muh Taufik Muh. Rivan Kohawan Muhammad Masri Muhammad Taufik MUHAMMAD TAUFIK Muhammad Taufik Muhammad Taufik Murdjani Kamaluddin Nasrul Nasrul Nindy Ade Marsalena Nofal Nur Nofrivul Nofrivul Nurul Artika Putri T Nurwati Nurwati Putri Ayu Arista Dewi Rahman Hasima Rahmat Madjid S., Nursaban Rommy Samdin Sarini Yusuf Sri Wiyati Mahrani Suhirno Suhirno Valentinus Amstrong TN Wa Ode Usna Wahyuniati Hamid Yusuf Montundu