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Pengelompokan Faktor-Faktor Pengaruh Online Repurchase Intention Pada Pengguna Aplikasi Webstore Pencari Kost Online Moh Slamet Sutrimo; Muhammad Iqbal; Siti Nurjanah; Haryanto
JUPITER (Jurnal Penelitian Ilmu dan Teknologi Komputer) Vol 16 No 1 (2024): Jurnal Penelitian Ilmu dan Teknologi Komputer (JUPITER) In Press
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10634933

Abstract

T his study aims to categorize online boarding search App/Webstore users based on factors that influence their online repurchase intention. The eight factors analyzed include perceived value, perceived ease of use, perceived usefulness, firm's reputation, privacy, trust, reliability, and functionality. Data obtained from 160 respondents who use the application/webstore kost finder. The analysis method used is K-Means clustering. The results show the formation of 2 clusters, namely cluster 1 of 100 respondents with high factor influence and cluster 2 of 60 respondents with low factor influence. The difference in the average score on each factor between the two clusters indicates that cluster 1 is more satisfied and trusting of the service than cluster 2. These results can be a reference for companies in improving service quality and marketing strategies.
Co-Authors ADITYA PRATAMA Agustiar Agustiar Aini Robiurrahmah Aminatul Fatayati Ananda Rozalina Anandya Rani Pertiwi Andry Andry Anthony Mayes Antony Antony Astri Setya Wati Bernice Bernice Boy Ericson Siahaan C Hanny Wijaya Cepriadi Chilyatis Zahroh Citra Unik Mayasari Dahlia Dedi Herdiansyah Devi Ayu Anjani Devi Rahma Nila Latifi Devita Elsanti Dewi Anisa Istiqomah Dewi Puspitaningrum Dian Nintyasari Mustika Dwi Sulistya Kusumaningrum Edy Soesanto Efriliana Elina Cahyanti Elyana Fadiah Emmawaty Sofya Erna Kusumawati Erna Sri Rahayu Ervinna Ervinna Fadlur Ramadan Nur Insani Fitriani Nur Damayanti Gebry Veriora Apolita Manoban Gusita Christa Hamdan Tri Atmaja Hamdani . Happy Dwi Aprilina Happy Karlina Marjo HARYANTO Hebrina Antika Herry Suswanti Djarot Hussani Iis Sugiyarti Juniar Nur Kamariyah, Nurul Kausar Kausar Khairil Ansari Kurnia Kurnia Leny Pratiwi Lia Mulyanti Lukman El Hakim M. Kholis Amrullah Machmudah Machmudah Makmun Michiko Mamesah Moh Slamet Sutrimo Muhammad Iqbal Naila Rohmaniyah Nasikhotun Nadiroh Nelson Ngatijo Noor Diani Novayanti, Deasy Novita Dwi Andini Novita Yuliana Nuke Devi Indrawati Nur Ainiyah Nur'aini Maghviroh Paula Paulina Pertiwi Hidayati, R. Panca Purwanti, Nunik R. Taufiq Nur Muftiyanto Rahmadaniar Aditya Putri Ratu Betta Rudibyani Restina Bemis Riadini Wahyu Utami Rias Ismawati Rina Kusniati Rinette Visca Rodiana Kurniasih Sandra Apriliani Sasa Atilah Sholeh Sholeh Siregar, Amril Mutoi Siti Chadlirotul Qudsiah Siti Istiana Siti Mutmainah Sri Maria Puji Lestari Sri Marliyah Sri Nur Aini Syahnan Daulay Timbo Faritcan Parlaungan Siallagan Titik Munjiati Tomo Djudin Tri Sukirno Putro Tusy Triwahyuni Ufi Saraswati, Ufi Umdatus Soleha Unggul Budi Purnamasari Uswatun Hasanah Utari, Elitha M W Wijayanti Winda Permatasari Yeni Rostikawati Yuli Astuti Yulia Mujiaty Yuliana Noor Setiawati Ulvie Yunita Lutfiyani Zahroh, Chilyatiz