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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS West Science Interdisciplinary Studies
Awaloedin, Dipa Teruna
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Technological Gaps on Relationships Between Tourism Society with Swot Analysis in Ragunan Wildlife Park Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Rhomanhova, Zika Aqlia
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.367

Abstract

As one of the favourite tourist attractions in Jakarta, Ragunan Wildlife Park needs to continue adapting to digital technology to avoid being left behind. This can affect the relationship between wildlife parks, local communities, and visitors (Dimyati, 2020). An in-depth study related to the use of digital technology in tourism public relations in Ragunan Zoo with a SWOT Analysis approach can be used to evaluate strengths, weaknesses, opportunities, and threats related to the use of technology in wildlife parks. This SWOT analysis can better understand how the technology gap affects those relationships. The type of research used is qualitative research, which is descriptive and tends to use analysis or process. The meaning is highlighted in this type of research, which emphasizes the theoretical foundation that guides research focus on the facts in the field.
PR Strategy for Island Beach Pisang Tourism Destination Pradini, Gagih; Awaloedin, Dipa Teruna; Soraya, Zahra; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.368

Abstract

Indonesia, an archipelagic country with 17,508 islands and an 81,000 km coastline, possesses coastal areas rich in natural resources. Despite this richness, effective utilisation and development of coastal and marine regions remain challenging. This study focuses on Banana Island, part of Lampung Province, addressing its potential as a tourist attraction. Acknowledging the need for strategic development, the study emphasises government involvement, facility provision, and promotional efforts. The role of Public Relations Marketing, precisely the three-pronged approach of pull, push, and pass strategies employed by the West Coast Tourism Office, is examined. The study aims to comprehend the impact of these strategies on Banana Island's tourism development, evaluating visibility, popularity, and overall appeal. Methodologically, qualitative research, descriptive analysis, and SWOT analysis are applied for a comprehensive understanding. Findings highlight marine attractions, community expectations, and transportation challenges. The success of the push strategy is evident in increased tourist visits. Suggestions include enhancing collaboration, regular social media updates, and coordinated platform posts.
The Effect of The Pandemic on Public Relations DIY Tourism: SWOT Review Awaloedin, Dipa Teruna; Pradini, Gagih; Ramdani, Apri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.369

Abstract

This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.
Implementing Social Media in Public Relations Tourism: SWOT Analysis Pradini, Gagih; Awaloedin, Dipa Teruna; Ananda, Tiara Martha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.370

Abstract

The tourism sector in Indonesia, overseen by the Ministry of Tourism and Creative Economy, is undergoing continuous enhancement, leveraging the country's competitive advantages in the global tourism landscape. Government initiatives, strategically developed under the comprehensive framework highlighted by Hermawan (2019), focus on strengthening Destination, Marketing, and Human Resources. In the digital age, Social Media emerges as a transformative force, serving as a versatile platform to disseminate information, cultivate a positive image, and establish meaningful relationships. This study delves into the multifaceted strategies of implementing Social Media in Tourism Public Relations (PR), exploring models like POP and POSE. While the benefits include heightened visibility and credibility, challenges arise from intense competition and the need for effective utilization. Addressing these challenges requires a strategic approach, including SWOT analysis and collaborative efforts with various stakeholders. The study identifies key problems, aiming to understand the impact of social media on communication effectiveness and tourist destination image. The qualitative research methodology, supported by a literature review, examines the factors influencing the success or failure of social media implementation, utilizing SWOT analysis as a tool for strategic evaluation.
Strategi Sustainability Strategy and The Role of Public Relations in the Promotion of Environmental Tourism Banten Awaloedin, Dipa Teruna; Pradini, Gagih; Rohiyati, Ulfa Falahi; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.373

Abstract

Sustainable tourism development encompasses aspects of nature, culture, heritage, and economics, presenting a complex challenge involving tourists and local communities as hosts. This responsibility for preserving the environment falls on stakeholders, especially those in tourism planning and development. Environmental sustainability benefits local communities and enhances tourist experiences by maintaining natural beauty and culture, increasing income opportunities, and improving quality of life. Effective tourism management is crucial for attracting and retaining tourists. The study examines why certain attractions gain media attention, collaborating with public relations firms to disseminate reliable information. Public relations is vital in connecting producers with consumers and shaping public opinion. The study aims to explore public relations strategies in tourism promotion, special events, product development, and collaboration with the public, providing insights into their efficacy. Qualitative methods are employed to understand the cases comprehensively. The role of public relations in achieving institutional goals is crucial, using strategies like social, persuasive, and educational approaches. Public relations combines marketing mix with public relations to stimulate customer sales, which is essential in promoting tourism objects with excellent service and optimal management. Various media, including mass media and organisational publications, are utilised to disseminate tourism information effectively. The "Three Ways Strategy" includes pull, push, and pass strategies to influence public opinion and attract tourists. The study concludes by emphasising the importance of media usage and public relations strategies in tourism promotion, highlighting the need for cooperation with the public to achieve tourism objectives.
The Use of Stories in Tourism Public Relations Awaloedin, Dipa Teruna; Pradini, Gagih; Azhar, Muhammad Faris; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.374

Abstract

The tourism industry has experienced significant evolution, driven by technological advancements, internet accessibility, and evolving consumer preferences. Consequently, Public Relations (PR) has become vital for shaping and enhancing the positive image of tourism destinations globally. As competition intensifies and communication technologies evolve, tourism organisations must innovate communication strategies to remain competitive. Storytelling has emerged as a powerful tool in tourism PR, offering unique abilities to captivate audiences, evoke emotions, and deepen experiences. Compelling storytelling can influence destination perceptions, engage emotions, strengthen stakeholder relationships, and navigate the digital landscape. This paper explores the impact, strategies, and implications of storytelling in tourism PR, providing insights for practitioners and decision-makers in the tourism industry.
The Role of Influencers in Bali Tourism Public Relations Bali: SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Liora, Devina Nisa; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.375

Abstract

Bali's tourism industry is a crucial economic pillar for the island, celebrated for its stunning natural landscapes, rich cultural heritage, and warm hospitality. However, the rapid growth of tourism has resulted in adverse environmental impacts, placing immense pressure on Bali's resources, environment, and local traditions. Amidst the global evolution of economic development, tourism continues to burgeon, driven by technological advancements and evolving consumer behaviours. In this digital age, public relations (PR) plays an increasingly pivotal role in shaping and safeguarding a destination's image, further accentuated by the emergence of influencers reshaping tourism marketing dynamics. Utilising social media platforms for sharing travel experiences has revolutionised marketing strategies, with influencer collaborations amplifying destination exposure and appeal. This paper aims to comprehensively analyse the role of influencers in tourism PR through a SWOT approach, exploring their significance, strengths, weaknesses, opportunities, and threats. By addressing critical questions and research objectives, this study aims to provide strategic insights into leveraging influencers effectively in Bali's tourism PR.
5G Technology Transformation In Tourism Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Kelly, Ahmad
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.376

Abstract

The transformation of 5G technology has significantly impacted various aspects, including the tourism industry. With much higher speed and capacity than previous technologies, 5G enables the creation of more immersive and connected tourism experiences. Purpose This study explores the impact of implementing 5G technology on the tourist experience in certain destinations. Specific objectives include: Explain changes in the traveller experience following the implementation of 5G technology. Identify factors influencing traveller perception and satisfaction related to applying 5G technology. Analyse the challenges and opportunities of adopting 5G technology in the tourism sector. This research method uses a descriptive qualitative approach and SWOT analysis.
Crisis And Communication Management at Denny's Senayan City SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Fitria, Putri Maulida; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.377

Abstract

This article discusses the role of Jakarta's restaurants in economic growth, focusing on job creation and culinary contributions. It explores crisis management, emphasising the importance of communication strategies for unexpected challenges. The SWOT analysis guides managers in aligning strengths with opportunities. Crisis communication involves organisational learning, ethical practices, prospective vision, and effective rhetoric. Management responsibilities in crises include risk assessment, plan development, transparent communication, media coordination, recovery, evaluation, and online information management.
Impact of Latest Technology in Mandalika MotoGP Tourism PR: SWOT Review Awaloedin, Dipa Teruna; Pradini, Gagih; Bule, Yohana Gaius; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.378

Abstract

This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are outlined, including improving ICT infrastructure and creating engaging digital content.
Co-Authors Abbas, Asyari Agung Pranoto Agustiani, Fitri Ainayya, Lefka Alkaf, Muhammad Syafiquraman Ananda, Tiara Martha Andini, Davi Ayu Anggraini, Vira Dwi Anggrayni, Fellysha Anjani, Rheka Dwi Apriyati, Nur Asyari Asyari, Asyari Azfa, Muhamad Azhar, Muhammad Faris Azzahra, Lintang Salwa Benjamin, Donald Bogia, Elvana Jolanda Bule, Yohana Gaius Cahyaningrum, Nilam Dwi Cecilia, Vita Christiani, Meiliana Cik, Achmad Cik, Ahmad Daely, Birgita Yunita R.C Dariati, Nurlaily Demolingo, Ramang H Dewi, Dyah Handayani Effendy, Siti Nur Aisyah Ekania, Nadhira Erianie, Vannesha Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri, Novita Iza Fitria, Putri Maulida Hanifa R, Ravanie Hasanudin Hasanudin Hasanudin Hibatullah, M Rafif Hibatullah, Muhammad Rafif Ikhsani, Syifa Syaroh Irma Setyawati Iskandarmouda, Elena Edelweis Izati , Citra Nur Sabrina J.M.A, Valdero Juliana, Elisha Maria Karyatun, Subur Kelly, Ahmad Latif, B Syarifuddin Liora, Devina Nisa Lutfiana, Hilya Maramis, Henson Palmer Nugraha, Rizki Nurul Nur, Ahmad Regi Padri Achyarsyah Pradini, Gagih Pratama, Reza Aditya Prisillia, Putri Aisha Putra, Suadi Sapta Putrandally, Jevanda Putri, Ananda Amelia Putri, Ananda Fadila Raflikeza, M. Firdaus Ramadaniyah, Dinda Nisaa Ramdani, Apri Rhomanhova, Zika Aqlia Rohiyati, Ulfa Falahi Rosdianti, Adella Syahrany Ryadi, Ragil Saleh, Muhammad Surya Salsabila, Khania Fasha Saroso, Adiyasa Soraya, Zahra Suhino, Aushaf Hisham Utami, Putri Priscilla Wardhani, Dwi Kesuma Widarta, I Gede Wittsdy, Joy Hendrikh Wulansari, Wuri Yartono, Nungki Yazid, Muhammad Sholah Zifa, Maulita Syarifa Zumratul Meini