Article Per Year (5 Year)
p-Index From 2019 - 2024
5.636
P-Index
This Author published in this journals
All Journal JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana ETIKONOMI Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Sosio Ekonomika Bisnis Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ekonomi dan Pembangunan Indonesia Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Agro Ekonomi IQTISHADIA JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Ilmu Keluarga dan Konsumen Al-Muzara'ah Warta Penelitian Perhubungan Journal of Humanities and Social Studies JURNAL PANGAN Value: Jurnal Manajemen dan Akuntansi Journal of the Indonesian Medical Association : Majalah Kedokteran Indonesia Jurnal Manajemen Jurnal Agro Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Business Review and Case Studies JEPI
Idqan Fahmi
Business School, Bogor Agricultural University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 92 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen dan Organisasi

 1 
Faktor-Faktor Bauran Pemasaran yang Memengaruhi Keputusan Pembelian di Bukalapak Yohandira Yohandira; Idqan Fahmi; Alla Asmara
Jurnal Manajemen dan Organisasi Vol. 12 No. 2 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v12i2.34552

Abstract

The growth rate of e-commerce in Indonesia is high. The condition could be seen on the competition map between marketplaces in Indonesia. Bukalapak was one of the top three marketplaces in Indonesia that has seen the most significant decrease in visitor numbers in 2019, at 26 percent precisely. Organizations should formulate marketing strategies in accordance with marketing mix determined based on market analysis to survive in the competitive field. This research aims to analyze consumer perceptions of marketing mix and purchase decision on Bukalapak, analyze marketing mix factors that influence purchase decision on Bukalapak, and formulate marketing strategies to hold back the decline in Bukalapak visitor numbers. The research data were analyzed using Structural Equation Modeling and presented descriptively. The results showed that 66 percent of consumers rated products on Bukalapak had excellent features, 72 percent of consumers rated prices on Bukalapak were reasonable, 64 percent of consumers rated payment methods on Bukalapak were in variety, and shipping discount on Bukalapak was attractive. The marketing mix factors that significantly influenced purchase decision on Bukalapak were place and price. Recommended marketing strategies to hold back the decline in Bukalapak visitors were increasing price variations and optimizing mobile application speeds.
Co-Authors Adelia Oktarina Adetiya Prananda Putra Adi Yusup Tauruy Adwirman Adwirman Agus Maulana Agus Maulana Agus Maulana Agustina Widi Palupi Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Ridho Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aisyah Fitri Yuniasih Alla Asmara Amita Rizka Windyani Angraini, Febi Adnesia Anny Ratnawati Anwar Hadi Musaddad Aria Kekalih Ariani Dian Pratiwi Arief Daryanto Arief Daryanto Arief Safari Arif Imam Suroso Arif Satria Aslam Mei Nur Widigdo Aulia Ratnadianti Aurora Nur Firdausi Bambang Eka Muliano Bambang Juanda Cecep Mukti Soleh Chandra Dewi, Galuh Damar, Ario Deasy Indriani Dedi Kurniadi Dedy Aguspriandono Suprapto Deni Sakri Harumantaka Dian Purnomo Adi Dian Widi Prasetyo Diani Mustika Prianti Didin Hafidhuddin Dodi Supriatna Dodik Ridho Nurrochmat Dodik Ridho Nurrohmat DWI SURYANTO E. Gumbira Sa'id E. Gumbira-Sa’id Eka Nurjati Eka Sudarmaji Erni Ernawati Ervina Mela Dewi, Yandra Arkeman, Erliza Noor, Noer Azam Achsani Ety Sri Setiyanti Fajar Adi Febi Adnesia Angraini Fithriyyah Shalihati Galuh Chandra Dewi Gendut Suprayitno Handayani Boa Harianto Harianto Hendra Wijaya Hendro Sasongko Hermanto Siregar Hermanto Siregar Heryandri, Kemal Hilman Hakiem Homisah Homisah Huub Mudde Ika Febriana Imam T Saptono Imam Teguh Saptono Indra Setia Dewi Irfan Handrian Irfan Syauqi Beik Isak Kehek Jovan Sinaga Kemal Heryandri Khodijah Mustaqimah Machfud Maghfira Puti Gaisani Mahpud Mahpud Marimin . Moch. Hadi Santoso Mohamad Syamsul Maarif Muhamad Randy Wiguna Semesta Muhammad Erianto Septayadi Muhammad Firdaus Muhammad Firdaus Muhammad Syafei Mukhamad Najib Musa Hubeis Nada Maharani Wiradarya Nadya Tanaya Ardianti Niken Dyah Wanodyanti Nina Kurnia Dewi Noorisiva Larasati Nurjati, Eka Oktarina, Adelia Otto Baka Pana Parmana Parmana Putri Irina Mayang Sari Raden Dikky Indrawan Ratih Wulandari Reza Satrya Arjakusuma Rifki Ismal Rifki Ismal Rifki Ismal Rina Oktaviani Rini Andrida Rita Nurmalina Rizal Syarief Roy Hutahaean Ruddy Suwandi Sa'id, E. Gumbira Salman Al Parisi Satyawan Sunito Savelia Salsa Bila Setiadi Djohar Setiadi Djohar Shinta Setiadevi Siti Jahroh Soegesty, Nugraha Bagoes Sofyan Baehaqie Sri Damar Setiawan Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Wahyuni Sufrin Hannan Suhartoyo Suhartoyo Suhendi Suprehatin Syarifah Amaliah Syekh Farhan Robbani Tanti Novianti Tommy Andika Toni Priyanto Trias Andati Trias Andati Ujang Sumarwan Vera Nora Indra Astuti Wahyu Rosid Yandra Arkeman Yandra Arkeman Yelli Yulian Yelli Yulian Yeni Marlina Yohandira Yohandira Yossi Wibisono Yossi Wibisono Yudha Heryawan Asnawi Yudhie Dwi Kristanto Yulistiana Endah Utami Yusman Syaukat Zeetpy Maisana